› › Predicting Consumers Intentions To Purchase Co Designed Apparel Products On A Mass Customized Apparel Internet Shopping Site

Predicting Consumers' Intentions to Purchase Co-designed Apparel Products on a Mass Customized Apparel Internet Shopping Site

Author : Ju Young Kang

Publisher :

Page : pages

File Size : 20,19 MB

Release : 2008

Category :

ISBN :

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ABSTRACT: The purpose of this study is to predict consumers' purchase intentions toward mass customized apparel products by assessing consumers' 1) attitudes toward behavior, 2) perceptions of social pressures by others (i.e., subjective norm), 3) perceptions of ease or difficulty in the co-design process (i.e., perceived behavioral control), 4) desire for uniqueness, and 5) perceived risk. In the context of apparel mass customization, due to the lack of relevant studies regarding three major determinants (attitude toward behavior, subjective norm, and perceived behavioral control), the Theory of Planned Behavior (Azjen, 1985, 1991) was used with a mock mass customized business wear Internet shopping site. The findings of this study indicated that attitude, subjective norm, perceived behavioral control, desire for uniqueness, and perceived risk significantly combined together to predict purchase intention. Attitude, subjective norm, and desire for uniqueness, among the five predictors, had significant relationships with purchase intention toward customized products on a mass customized apparel Internet shopping site. This modified T.P.B. with addition of desire for uniqueness yielded an improvement on the basic T.P.B. structure. The results of this study supported the T.P.B. as a prediction tool in examining purchase intention, and desire for uniqueness can be considered as a theoretical contribution of this study.



Antecedents and Consequences of Satisfaction with a Mass Customized Internet Apparel Shopping Site

Author : Hyun-Hwa Lee

Publisher :

Page : 358 pages

File Size : 32,29 MB

Release : 2004

Category :

ISBN :

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The interactive nature of the Internet is the key to building a relationship with customers. Interactivity is primarily suited for increasing consumers' satisfaction with a business relationship. Mass customization web sites incorporate a high level of interactivity in the site design. This study was conducted due to the lack of research examining mass customization and satisfaction. The expectancy disconfirmation model of satisfaction was used as the framework to examine consumer satisfaction. Among the interactivity characteristics, the concept of choice was applied to develop Internet mass customization shopping sites. The purposes of this study were: 1) to investigate consumer satisfaction with mass customized Internet apparel shopping site with varying degrees of interactivity; 2) to test a satisfaction model on a mass customized Internet apparel shopping site; 3) to find the relationship of beliefs about Internet shopping to antecedents and consequences of satisfaction; and 4) to examine the relationship of desire for unique consumer products to antecedents and consequences of satisfaction. A mass customized children's apparel site was modified to have two levels of choice for selection of clothing design options. Adults who had purchased children's clothing and shopped via the Internet for any product were participants for this study. Data from 208 respondents were used for the statistical analysis. Findings indicated that consumers' expectations for mass customization were divided into positive and negative aspects. The more interactive customization site was more positively evaluated than the less interactive customization site. The less interactive customization site yielded greater behavioral consequences than the more interactive customization site. Negative expectations for the mass customized Internet apparel site were related to positive and negative perceived performance but failed to predict satisfaction and disconfirmation. Perceived performance was a significant outcome of treatment effects, a strong predictor of disconfirmation and satisfaction, and a mediating variable of disconfirmation and satisfaction. Disconfirmation strongly predicted satisfaction, and satisfaction strongly predicted behavioral consequences. The individual characteristics of beliefs about Internet shopping and desire for unique consumer products were significant factors predicting consumers' expectations, perceived performance, satisfaction, and behavioral consequences.



Factors Influencing Consumers' Intention to Purchase Clothing Online

Author : Natalie Bluschke

Publisher : GRIN Verlag

Page : 65 pages

File Size : 20,55 MB

Release : 2011-04

Category : Business & Economics

ISBN : 3640884493

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Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, Thames Valley University, London, language: English, abstract: This dissertation is a study in the area of e-commerce. The aim of this study was to examine the adoption of online shopping and online shopping for clothing in particular and factors influencing the intention to purchase clothing online. A quantitative research method was used and a questionnaire designed on the website www.surveymonkey.com and then distributed by sending out the link leading to the survey via facebook and emails. 94 useful questionnaires were gathered from female and male UK students. SPSS 17 was used to analyse the collected data by conducting chi-square tests and Spearman's rho correlation tests to examine the relation between different variables. The constructs of the technology acceptance model (TAM) were used as a framework and basis for this research and were extended by further constructs. Therefore, the impact of perceived usefulness, perceived ease of use, prior online shopping experience, perceived risk and product involvement on the intention to purchase clothing online was analysed. Perceived usefulness, perceived ease of use and prior online shopping experience had positive effects on the intention to purchase clothing online. Perceived risk had a negative effect on the intention to purchase clothing online. These findings supported the hypotheses. Other than hypothesised, clothing product involvement did not have a significant positive effect on the intention to purchase clothing online.



The Relationship Between Fashion Leadership and Co-design Options in Apparel Mass Customization

Author : Se-Eun Park

Publisher :

Page : 322 pages

File Size : 15,75 MB

Release : 2004

Category : Clothing trade

ISBN :

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The purpose of this research was to examine relationships between fashion leadership and the acceptance of apparel mass customization, especially using a web-based co-design option. The results showed that fashion leaders would, in general, be more prospective customers for the web-based apparel mass customization using co-design options. Fashion leaders are more prospective customers than followers in that they like the process of choosing options more, want more options, are more interested in co-design options, are more satisfied with resulting customized jeans, are willing to pay more for the customized product, are buying more apparel from the Internet, feel more comfortable with the Internet apparel shopping than fashion followers.



Customer Co-Design

Author : Stefan R. Thallmaier

Publisher : Springer

Page : 226 pages

File Size : 23,45 MB

Release : 2014-10-15

Category : Business & Economics

ISBN : 3658075260

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Book Description

Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.



The Effect of Product Presentation of Apparel on the Internet and Consumers' Responses

Author : Jungmin Yoo

Publisher :

Page : 418 pages

File Size : 45,87 MB

Release : 2006

Category : Teleshopping

ISBN :

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Abstract: Much research has studied atmospherics such as music, smell, and colors, in traditional retail stores and found relationships between atmospherics and approach/avoidance behaviors. In a similar way, in the online context visual aspects of product presentation are likely to be important. This study used the S-O-R Model (Mehrabian & Russell, 1974) as a theoretical base. The purpose of the study was to examine the effects of product presentation on emotions, perceived amount of information, perceived risk, and purchase intention. In addition, the effects of personal involvement with clothing on emotions, perceived amount of information, perceived risk, and purchase intention were examined. Four hundred and twenty nine female students participated in this study for extra credit and incentives. This study employed a 3 x 2 between subjects design: Product presentation (pants presented flat vs. pants presented on a model's lower torso without the model's attractive face shown vs. pants presented on a model's whole body with the model's attractive face shown) by personal involvement (high vs. low). Three websites were created based on the three different product presentations to closely mimic the design of real websites. Each website presented two styles of pants for women and the same product information. Using descriptive statistics, multivariate analyses, univariate analyses, multiple regression analyses, simple regression analyses, and mediating analyses, the present study showed (1) main effects for product presentation on pleasure, arousal, perceived amount of information, perceived risk, and purchase intention, and (2) main effects for personal involvement with clothing on pleasure, arousal, positive mood, perceived amount of information, perceived risk, and purchase intention. The results found (3) a positive relationship between emotions and perceived amount of information, (4) a negative relationship between emotions and perceived risk, (5) a positive relationship between emotions and purchase intention. In addition, (6) a negative relationship between perceived amount of information and perceived risk, (7) a positive relationship between perceived amount of information and purchase intention, and (8) a negative relationship between perceived risk and purchase intention. This research suggests marketing strategies for e-commerce. Online retailers should consider website design issues carefully to enhance mood and purchase intent.



Customizing the Consumer Benefit. An Investigation Into the Effects of Individualization, Exclusivity and Individual Characteristics in Mass Customization

Author : Marvin Burmester

Publisher :

Page : 64 pages

File Size : 20,18 MB

Release : 2018-11-17

Category :

ISBN : 9783668850958

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Master's Thesis from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Católica Lisbon School of Business & Economics, language: English, abstract: The study examines the effects of different individualization levels and exclusivity on the benefits consumers perceive through customization. It measures the moderating influence of product involvement and category knowledge and assesses the consumers' intentions to purchase a customized product. Analyses find that (1) consumers value the creative achievement of customizing a product more than they appreciate the enjoyment of the individualization process as such. (2) Investigations into the role of exclusivity further imply that its perception is viewed as an additional cue of information that is detached from customization activities. (3) Despite strong individual effects of product involvement and category knowledge, no moderating influence was found on the effect of individualization. Collectively, these findings hold implications for how businesses can create value for consumers. The study contributes to the academic literature on consumer behavior as it extends the understanding of how, and under what conditions, mass customization is likely to succeed. Scholars and practitioners alike have paid growing attention to the concept of mass customization. Assuming favourable outcomes for both businesses and consumers, many have expressed high expectations about this increasingly adopted marketing strategy. The blanket advantage of mass customization is however not unquestioned. Theoretical arguments imply narrow conditions under which consumers perceive the process of customization to be superior over the choice among standard products. But what are the conditions that foster positive consumer-reactions to mass customization? Following an experimental research approach, the manipulated simulation of a real-world customization scenario



Consumer Attitudes and Intentions Toward Personalization of Fair Trade Apparel

Author : Jaya Halepete

Publisher :

Page : 226 pages

File Size : 36,95 MB

Release : 2006

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ISBN :

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The purpose of this study was to examine the attitudes and purchase intentions of customers of Marketplace: Handwork of India (MarketPlace) toward personalized apparel. The theory of uniqueness, theory of perceived risk, involvement, and body size were used as theoretical frameworks. These frameworks were integrated into the part of the theory of reasoned action being tested in the study. The proposed model was empirically tested through an online survey. Structural equation modeling was used to examine the fit of the proposed model. Various scales were used to measure all the variables included in the research. Body size was measured using the body mass index formula. The online survey was e-mailed to a random sample of 2,500 MarketPlace customers. A total of 246 usable responses were received making the response rate 12.32%. A non-response bias test was conducted to confirm the generalizability of results. The multi-item scales used to measure each construct were tested for reliability, based on Cronbach alphas, and all the scales were found to be reliable. The two measures of perceived risk, financial and social perceived risks, were tested to ensure they were distinct constructs. Structural modeling analysis included analysis of the measurement model and analysis of the hypothesized model. Based on the results of the hypothesized model, an alternate model was proposed and tested. Marketplace customers were highly educated customers with an average age of 52 years, had a high level of familiarity with the Internet and often used the Internet to gather information and make purchases. The respondents were satisfied with MarketPlace purchases, and willing to pay more and wait longer for a personalized product as compared to a regular Marketplace product. Analysis of the hypothesized model showed that consumers with greater need for self-uniqueness and higher BMI had a positive attitude toward personalized apparel. Consumes with a positive attitude toward personalized apparel had an intention to purchase personalized fair trade apparel. Greater need for self-uniqueness was associated with lowered perceived financial and social risks among fair trade consumers and increased consumer apparel involvement. The results of this study provide fair trade organizations with direction toward implementing personalization of apparel.





Advanced Fashion Technology and Operations Management

Author : Vecchi, Alessandra

Publisher : IGI Global

Page : 466 pages

File Size : 41,38 MB

Release : 2017-03-01

Category : Business & Economics

ISBN : 1522518665

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Book Description

Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere. Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce, this book is ideally designed for professionals, entrepreneurs, students, and researchers.