Pricing Strategy Implementation


Book Description

Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners demand guidance. Pricing strategy development requires creativity, analytical rigor, and an ability to master the internal political competition for scarce resources, but it takes place in a well-defined environment. Fast forward to strategy implementation: competitors that stubbornly fail to behave according to assumptions, new entrants, internal resistance, new opportunities, changing customer preferences, leadership changes, regulatory interventions, or market growth rates that change unexpectedly are some of the intervening variables between the pricing strategy originally developed and the strategy actually implemented. This book provides the theories and best practices that enable the effective implementation of pricing strategies. It offers: a best practice overview on how to convert a pricing strategy into superior results insights from current academic research on driving profits via pricing strategy implementation examples on how to deal with digital transformation in the context of pricing tools and insights into how to overcome internal resistance, align the organization, and forge win-win relationships with customers Taking a new approach, Pricing Strategy Implementation is a critical and practical tool for practicing executives and managers, as well as academics and researchers in pricing, marketing strategy, and strategic management.







The Publishers Weekly


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The Confederate Military Forces in the Trans-Mississippi West, 1861-1865


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William Royston Geise was a Ph.D. candidate at the University of Texas at Austin in the early 1970s when he researched and wrote The Confederate Military Forces in the Trans-Mississippi West, 1861- 1865: A Study in Command in 1974. Although it remained unpublished, it was not wholly unknown. Deep-diving researchers were aware of Dr. Geise’s work and lamented the fact that it was not widely available to the general public. In many respects, studies of the Trans-Mississippi Theater are only now catching up with Geise. This intriguing book traces the evolution of Confederate command and how it affected the shifting strategic situation and general course of the war. Dr. Geise accomplishes his task by coming at the question in a unique fashion. Military field operations are discussed as needed, but his emphasis is on the functioning of headquarters and staff—the central nervous system of any military command. This was especially so for the Trans-Mississippi. After July 1863, the only viable Confederate agency west of the great river was the headquarters at Shreveport. That hub of activity became the sole location to which all isolated players, civilians and military alike, could look for immediate overall leadership and a sense of Confederate solidarity. By filling these needs, the Trans-Mississippi Department assumed a unique and vital role among Confederate military departments and provided a focus for continued Confederate resistance west of the Mississippi River. The author’s work mining primary archival sources and published firsthand accounts, coupled with a smooth and clear writing style, helps explain why this remote department (referred to as “Kirby Smithdom” after Gen. Kirby Smith) failed to function efficiently, and how and why the war unfolded there as it did. Trans-Mississippi Theater historian and Ph.D. candidate Michael J. Forsyth (Col., U.S. Army, Ret.) has resurrected Dr. Geise’s smoothly written and deeply researched manuscript from its undeserved obscurity. This edition, with its original annotations and Forsyth’s updated citations and observations, is bolstered with original maps, photographs, and images. Students of the war in general, and the Trans-Mississippi Theater in particular, will delight in its long overdue publication.




Editor & Publisher


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The fourth estate.




American Motorist


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