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Priceless Publicity

Author : H Khatun

Publisher : Hayat House

Page : 166 pages

File Size : 43,22 MB

Release : 2022-12-01

Category : Business & Economics

ISBN :

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Book Description

Getting good media coverage for your business isn't cheap... The cost of a full-page advert in a national newspaper, i.e. Daily Mail: £30,000+ / $36,000+ USD The average cost of hiring a PR agency: approx. £3,000 / $3790 USD per month Hiring an in-house PR manager - £2,500+ / $3,158 USD per month Doesn't it make more sense to do it yourself? If so, then this book is for you. Perfect for small businesses, authors, consultants and start-ups, in this in-depth book, Priceless Publicity, I tell you what other PR agencies won't - how to secure free, credible and invaluable media coverage for your brand. With over 30 easily digestible chapters, you will learn everything you need to know to be able to become your business' own PR guru. You can learn in your own time - at your own pace - whilst still running your business. This book covers teaches you how to get money-can't-buy media coverage wherever you are in the world, and whatever line of business you are in. There's no classroom theory here, it's all practical and packed full of real examples of media coverage I've secured. So no more: - trying and failing to interest journalists in your business' stories - wasted hours spent Googling how to write a press release - seeing your competitors get coverage you deserve - guesswork Instead, try an alternative solution that really works - empowering yourself to do your own PR, build your brand, and grow your business through the power of priceless publicity. This book is perfect for you if you're a: Start-up Author Small business owner Consultant Entrepreneur Freelancer Why I created this book... I created this book to help businesses like yours reap the benefits of media publicity, without having to spend a fortune on an agency. As a small business owner myself, I understand that being lean is key, but at the same time, you need to invest to grow and market your brand. So this book is the perfect solution - rather than investing money and outsourcing your PR, you're investing in yourself by doing your own. So what are you waiting for? Go ahead and give your business the greatest chance of success with this book. It will be the best investment you've made. Keywords: Small business marketing, PR, public relations, start-ups, startups, media coverage, how to grow your business, how to build your brand, free publicity, marketing books, PR books, business books, tips for small businesses.



Priceless

Author : Joel Smallbone

Publisher : Worthy Books

Page : 209 pages

File Size : 27,63 MB

Release : 2016-08-06

Category : Fiction

ISBN : 1617958727

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Book Description

The powerfully compelling novelization of the major motion picture by Joel and Luke Smallbone of the band for King & Country. James Stevens was, at one time, a good man with a great life. After the tragic death of his wife and losing custody of his little girl, James is at the darkest crossroad of his life. Angry, desperate, and unable to hold down a steady job, he agrees to drive a box truck on a shady, one-time trip cross country for cash-no questions asked. When he discovers what he is delivering is actually a who, the questions in his mind begin haunting him mercilessly. James becomes an unlikely hero who must fight to save the lives of two young women and finds himself falling in love with one of them. Can love, strength, and faith redefine his past and change the course of his future?



The Green Bundle

Author : Magali A. Delmas

Publisher : Stanford University Press

Page : 262 pages

File Size : 48,94 MB

Release : 2018-07-31

Category : Business & Economics

ISBN : 1503606422

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Book Description

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.



Priceless

Author : William Poundstone

Publisher : Hill and Wang

Page : 350 pages

File Size : 45,15 MB

Release : 2010-01-05

Category : Business & Economics

ISBN : 1429943939

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Book Description

Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.



The Mad Scientist's Guide to World Domination

Author : Diana Gabaldon

Publisher : Macmillan + ORM

Page : 365 pages

File Size : 48,43 MB

Release : 2013-02-19

Category : Fiction

ISBN : 1429988452

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Book Description

“A no-holds-barred collection” of evil genius stories from Diana Gabaldon, Grady Hendrix, Austin Grossman, Naomi Novik, and eighteen other popular writers (Library Journal, starred review). From Victor Frankenstein to Lex Luthor, from Dr. Moreau to Dr. Doom, readers have long been fascinated by insane plans for world domination and the madmen who devise them. Typically, we see these villains through the eyes of good guys. This anthology, The Mad Scientist’s Guide to World Domination, however, explores the world of mad scientists and evil geniuses—from their own wonderfully twisted point of view. An all-star roster of bestselling authors—including Diana Gabaldon, Daniel Wilson, Austin Grossman, Naomi Novik, and Seanan McGuire . . . twenty-two great storytellers all told—have produced a fabulous assortment of stories guaranteed to provide readers with hour after hour of high-octane entertainment born of the most megalomaniacal mayhem imaginable. Everybody loves villains. They’re bad; they always stir the pot; they’re much more fun than the good guys, even if we want to see the good guys win. Their fiendish schemes, maniacal laughter, and limitless ambition are legendary, but what lies behind those crazy eyes and wicked grins? How—and why—do they commit these nefarious deeds? And why are they so set on taking over the world? If you’ve ever asked yourself any of these questions, you’re in luck: It’s finally time for the madmen’s side of the story. “Veteran anthology editor Adams succeeds again . . . [His] entertaining story introductions set the stage for villains to find their own definitions and identities.” —Publishers Weekly



Only Fools and Horses

Author : Graham McCann

Publisher : Canongate Books

Page : 208 pages

File Size : 17,54 MB

Release : 2011-11-03

Category : Performing Arts

ISBN : 0857861298

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Book Description

In the thirty years since viewers first visited Nelson Mandela House, Only Fools and Horses has won countless awards and is still Britain's most-watched and best-loved sitcom. Del Boy's overwhelming popularity has even inspired the Oxford English Dictionary to include a selection of his most famous words and phrases, such as 'lovely jubbly' and 'twonk'. In this fascinating, entertaining and meticulously researched book, acclaimed biographer Graham McCann goes behind the scenes to tell the inside story of Britain's most enduring comedy. With major contributions from the people who wrote, produced and starred in the programme and with material drawn from the BBC archives, it's time to take one last trip down Hooky Street . . .



Born to Rule

Author : Paddy Manning

Publisher : Melbourne Univ. Publishing

Page : 370 pages

File Size : 29,40 MB

Release : 2015-10-26

Category : Biography & Autobiography

ISBN : 0522868819

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Book Description

Born to Rule is the unauthorised biography that unravels the many layers of the man who has just become the 29th Prime Minister of Australia. The highs and lows of Malcolm Turnbull's remarkable career are documented here in technicolour detail by journalist Paddy Manning. Based on countless interviews and painstaking research, it is a forensic investigation into one of Australia's most celebrated overachievers. Turnbull's relentless energy and quest for achievement have taken him from exclusive Point Piper to Oxford University; from beating the Thatcher government in the Spycatcher trial to losing the referendum on the republic; from defending the late Kerry Packer—codenamed Goanna—in the Costigan Royal Commission to defending his own role in the failure of HIH, Australia's biggest corporate collapse. He was involved in the unravelling of the Tourang bid for Fairfax, struck it rich as co-founder of OzEmail, and fought his own hotly contested battle for Wentworth. As opposition leader he was duped by Godwin Grech's 'Utegate' fiasco; as the most tech-savvy communications minister he oversaw a nobbled NBN scheme. And now he has assumed the leadership of the Liberal Party for the second time after wresting the prime ministership from first-term PM Tony Abbott. Will Turnbull crash and burn as he has before or has his entire tumultuous life been a rehearsal for this moment?



Museum Work

Author :

Publisher :

Page : 368 pages

File Size : 50,10 MB

Release : 1924

Category : Museums

ISBN :

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Book Description

List of members in v. 3, 4, and 8.



Policy & Management British Civil Servic

Author : Geoffrey K. Fry

Publisher : Routledge

Page : 185 pages

File Size : 21,13 MB

Release : 2014-09-25

Category : Political Science

ISBN : 1317903897

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Book Description

A detailed study of the changes which have taken place in the British Civil Service since 1979. It is intended for political and policy scientists, and sociologists.



Politics and the Internet in Comparative Context

Author : Paul Nixon

Publisher : Routledge

Page : 278 pages

File Size : 27,85 MB

Release : 2013-07-24

Category : Political Science

ISBN : 1135104026

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Book Description

For many years now we have witnessed the developing use of the internet and associated technologies by political actors and organisations. Claims and counter claims have been made as its suitability as a tool to help in the struggle to re-invigorate political participation in democracies across the globe has been contested. This book charts the shifting sands of political activity in the digital age. It interrogates the hybrid nature of modern politics as online and offline actions blur the boundaries of traditional politics between ‘real-life’ co-presence and the booming virtual domain of politics. By so doing, it critically reflects on the latest scholarship on the subject while concurrently advancing stimulating new insights into it. Encapsulating both the range and the diverse velocities of change in different political arenas and geographical locations, this volumes seeks to map out a path if not towards the politics of tomorrow then towards a better comprehension of the politics of today. Featuring a range of international and comparative case studies presenting research on the UK, US, Italy, France, Spain, Romania, Africa and China, this book will be of interest to students and scholars of Politics and Media, Political Communication, New Media studies, Public Administration, Sociology, Communication Studies, Computing and Information and Communications Technologies.