Author : Wucius Wong
Publisher : John Wiley & Sons
Page : 230 pages
File Size : 48,60 MB
Release : 1997
Category : Architecture
ISBN : 9780471287087
Principles of Color Design, Second Edition, continues to provide the beginner with a foundation to develop a personal color sense. Written by Wucius Wong, an internationally recognized fine artist and authority in the design field, this classic book presents principles, theories, and applications simply and elegantly.
Author : Aaris Sherin
Publisher : Rockport Publishers
Page : 160 pages
File Size : 31,71 MB
Release : 2012-01-01
Category : Design
ISBN : 161058189X
Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With this book, designers will: —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order —See how known pairings and selection methods can be used in real-world projects —Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations —Realize the basic tenets of color theory as it is broken down into clear and actionable directives —Uncover tips and techniques for using color in client-based design work Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!
Author : Richard Mehl
Publisher : Rockport Publishers
Page : 192 pages
File Size : 28,45 MB
Release : 2013-02-01
Category : Art
ISBN : 1610586417
Playing with Color is a highly accessible, fun approach to learning color application and principles. This hands-on book begins with an introduction to the philosophy of learning through the process of play. It then leads to a series of experimental design projects with an emphasis on color, providing the reader with a “toolkit� of ideas and skills. The awareness and sensitivity to form, color, material and craft gained through these visual experiments will increase the designer’s confidence in their personal and professional design work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.
Author : Wucius Wong
Publisher : John Wiley & Sons
Page : 100 pages
File Size : 37,26 MB
Release : 1991-01-16
Category : Computers
ISBN : 9780471289609
Understanding the elements of two-dimensional design and the infinite options available in organizing choices made are at the core of this book. Wong surveys all concepts of forms and structures, covering most situations in two-dimensional composition, formal or informal.
Author : Liliana Becerra
Publisher : Frame Publishers
Page : 212 pages
File Size : 36,89 MB
Release : 2016-05-01
Category : Architecture
ISBN : 9491727796
In this first book about the rather young discipline, the author consolidated its key principles, so that they can be consulted, referenced and utilised by both design students and professionals. Only when the perfect balance between visual beauty and functional performance is achieved, can a product provide a consistent and successful user experience. The discipline of CMF design focuses on designing and specifying colours, materials and finishes to support both functional and emotional attributes of products. The work of the CMF designer combines aesthetics and practical knowledge of materials and technologies with intangible human perceptions of value. This area of design expertise is increasingly in demand. Consumer product manufacturers have an enhanced awareness of its great potential for diversifying product portfolios at relatively low costs, while still maintaining a similar or the same product shape, functionality or tooling. It can work as a key avenue to create a sense of novelty and higher value propositions. From a marketing perspective, CMF design is a valuable tool when it comes to positioning products, collections and categories according to market tiers and consumer segmentations. Introducing the CMF process and detailing the areas of colour, material and finish design, this book serves as a valuable source of information about this emerging professional discipline and its fundamental principles.
Author : Faber Birren
Publisher : Schiffer Publishing
Page : 0 pages
File Size : 10,33 MB
Release : 1987
Category : Color
ISBN : 9780887401039
An elementary work on color, dealing with traditional principles of harmony as well as advanced principles derived from modern studies of the psychology of human color perception. Mr. Birren tells a well-organized story of how to achieve harmony with color, beginning with a chapter on color circles and proceeding to a straightforward discussion of traditional principles of color harmony and how they were accepted in the past.
Author : Chris Dorosz
Publisher :
Page : pages
File Size : 12,86 MB
Release : 2016
Category : Color in design
ISBN : 9781501303463
This textbook/workbook trains students' eyes to develop a visual understanding of color and the principles of design through guided observation and engaging activities. Lavishly illustrated with full-color graphics and photos, the book demonstrates how color and other design elements are combined in nature and the visual arts. Part One presents color, the most immediately noticeable element of design. Part Two integrates color with the other design elements and shows how they interact according to the principles of design. Students can apply their learning by completing a series of activities and record their work with photos for future reference.
Author : Wucius Wong
Publisher : John Wiley & Sons
Page : 356 pages
File Size : 12,89 MB
Release : 1993-09-16
Category : Design
ISBN : 9780471285526
An unprecedented package that gives readers the content of three important references by one of today's most influential design writers. This is a master class in the principles and practical fundamentals of design that will appeal to a broad audience of graphic artists and designers.
Author : Johannes Itten
Publisher : John Wiley & Sons
Page : 96 pages
File Size : 36,10 MB
Release : 1970
Category : Architecture
ISBN : 9780471289296
Includes color circles, spheres, and scales as well as suggested exercises.
Author : Rose Gonnella
Publisher :
Page : 0 pages
File Size : 20,27 MB
Release : 2016
Category : Graphic arts
ISBN : 9780133962420
Design Fundamentals: Notes on Type looks like a design student's sketchbook with handwritten notes and full-color, hand-drawn illustrations. But it's more than that. This gorgeously illustrated "notebook" is a full-blown typography course in disguise. Young designers are lured in by the lush graphics and quirky layout only to discover by the end of the book that they've learned all of the key concepts taught in a foundational course on type. They'll learn about the history of letterforms, the anatomy and physiology of type, the basics of measurements and spacing, how to recognize and choose type for design projects, and more. Fun and fast-paced, this creative notebook isn't required reading, it's desired reading; and it's the third in a series of Design Fundamentals books that students will want to keep and enjoy long after they've mastered these basic building blocks of design. This book includes: - Core instruction on the history, anatomy, and structure of type - Direction on the basics of measurement and spacing: leading, kerning, indents, and line lengths both in text and display sizes, and optical measurement considerations. - Examination of the use, mood, and "voice" of type as seen in creative work and professional examples - Exercises and projects for practice and concept development - Strange and delightful illustrations created specifically for this book (to inspire action) - A companion website stocked with additional projects, a bibliography, glossary, and links to additional visual examples.
