Communication Basics


Book Description







Principles of Strategic Communication


Book Description

Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor’s resource manual that includes sample syllabi, class activities, lecture topics, and a test bank. Please visit www.routledge.com/9780367426316.




Principles Of Communication Systems


Book Description

This hallmark text on Communication Systems has been revised to bring in the latest on the subject. It covers the undergraduate syllabi of Analog and Digital Communication and also gives the background required for advanced study on the subject. Plethora of solved examples and practice questions elucidate the text and give clarity in the discussions.




Successful Nonverbal Communication


Book Description

Successful Nonverbal Communication: Principles and Applications demonstrates how knowledge of nonverbal messages can affect successful communication in the real world. Now with fifteen chapters, the fifth edition draws students in through applications of the latest nonverbal communication research and through current examples of celebrities, sports, and politicians. This extensive revision describes nonverbal cues and their desirable and undesirable functions while offering original tests for measuring and developing nonverbal communication skills. Updates include new attention to Donald Trump, Hillary Clinton, and Barack Obama, and discussion of nonverbal communication within same-sex partnerships.




Principles of Communication Engineering


Book Description

This book provides a cohesive introduction to much of the vast body of knowledge central to the problems of communication engineering.




Communication Engineering Principles


Book Description

For those seeking a thorough grounding in modern communication engineering principles delivered with unrivaled clarity using an engineering-first approach Communication Engineering Principles, 2nd Edition provides readers with comprehensive background information and instruction in the rapidly expanding and growing field of communication engineering. This book is well-suited as a textbook in any of the following courses of study: Telecommunication Mobile Communication Satellite Communication Optical Communication Electronics Computer Systems Primarily designed as a textbook for undergraduate programs, Communication Engineering Principles, 2nd Edition can also be highly valuable in a variety of MSc programs. Communication Engineering Principles grounds its readers in the core concepts and theory required for an in-depth understanding of the subject. It also covers many of the modern, practical techniques used in the field. Along with an overview of communication systems, the book covers topics like time and frequency domains analysis of signals and systems, transmission media, noise in communication systems, analogue and digital modulation, pulse shaping and detection, and many others.




Principles of Speech Communication


Book Description

The new edition of Principles of Speech Communication, Twelfth Brief Edition is accompanied by The Speech Writer's Workshop, an interactive speech-writing software that will help you prepare your speeches. Available for both IBM and Macintosh systems, this program covers such topics as introductions and conclusions, defining the purpose of your speech, speech apprehension, preparing research and supporting material, and much more. Ask your professor for more details.




Strategic Communication: Principles and Practice


Book Description

Strategic Communication: Principles and Practice guides students through the principles for planning, writing, and implementing strategic communication plans. It approaches strategic communication from how an organisation communicates across organisational endeavours. The emphasis is on the strategic application of communication and how an organisation functions to advance its mission.




Working in Groups


Book Description

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in its 6th edition, Working in Groups provides readers with practical strategies, built on theory and research, for communicating and working successfully in groups. The authors use the guiding principle of balance while looking at both how groups work and how to work in groups. This accessible and user-friendly text gives readers the tools to apply group communication theories, methods, and skills—helping them become more effective and ethical group members.