PRINCIPLES OF INTERNATIONAL MARKETING [PIM]


Book Description

In a sample sense, marketing activities which are performed at International level are called international marketing. Such type of marketing is done across the national boundaries in which social and technical aspects are important.




The Development of the Mutuality Principle in the Insurance Business


Book Description

Im Mittelpunkt steht die Entwicklung und Gewichtung des Gegenseitigkeitsprinzips bei Versicherungsvereinen auf Gegenseitigkeit (VVaG) in Österreich. Beginnend mit den ersten Gründungen von VVaG führen die Forschungen bis in die Gegenwart und stellen die jeweiligen Entwicklungsphasen der Gegenseitigkeit dar. Die dabei erkennbare schrittweise Verdünnung des Gegenseitigkeitsprinzips in den VVaG bzw. die phasenweise Modifizierung des Gegenseitigkeitsgedankens werden sowohl für Österreich als auch mittels internationaler Beispiele in Form von Länderstudien präsentiert.




The International Sale of Goods 5e


Book Description

The fifth edition of this leading authority continues to provide comprehensive analysis of the law and practice of sale of goods under English and international law. The unique dual coverage of contracts under English law and the UN Convention on the International Sale of Goods (CISG) is of great value to those interested in all types of sale of goods contracts, including the sale of commodities. The detailed commentary provides analysis on decided cases as well as on standard form contracts that represent evolving trade practice. This edition offers updated and essential analysis of the rapidly-evolving law related to the CISG, including an assessment of how specific issues - such as no oral modification clauses - might be addressed under the Convention. In addition, it provides expanded coverage of standard form contracts beyond the dry trades, including developments in electronic documentation and further treatment of notices of appropriation and force majeure. Further, there is a discussion of Incoterms 2020, and an expanded and updated treatment of contractual estoppel, good faith and contractual discretion, contractual termination and damages. As ever, the law is explored in the context of commercial practice making the book an ideal reference source for practitioners, scholars, and postgraduate students.







Digital Marketing Fundamentals


Book Description

Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html




Inflation in Emerging and Developing Economies


Book Description

This is the first comprehensive study in the context of EMDEs that covers, in one consistent framework, the evolution and global and domestic drivers of inflation, the role of expectations, exchange rate pass-through and policy implications. In addition, the report analyzes inflation and monetary policy related challenges in LICs. The report documents three major findings: In First, EMDE disinflation over the past four decades was to a significant degree a result of favorable external developments, pointing to the risk of rising EMDE inflation if global inflation were to increase. In particular, the decline in EMDE inflation has been supported by broad-based global disinflation amid rapid international trade and financial integration and the disruption caused by the global financial crisis. While domestic factors continue to be the main drivers of short-term movements in EMDE inflation, the role of global factors has risen by one-half between the 1970s and the 2000s. On average, global shocks, especially oil price swings and global demand shocks have accounted for more than one-quarter of domestic inflation variatio--and more in countries with stronger global linkages and greater reliance on commodity imports. In LICs, global food and energy price shocks accounted for another 12 percent of core inflation variatio--half more than in advanced economies and one-fifth more than in non-LIC EMDEs. Second, inflation expectations continue to be less well-anchored in EMDEs than in advanced economies, although a move to inflation targeting and better fiscal frameworks has helped strengthen monetary policy credibility. Lower monetary policy credibility and exchange rate flexibility have also been associated with higher pass-through of exchange rate shocks into domestic inflation in the event of global shocks, which have accounted for half of EMDE exchange rate variation. Third, in part because of poorly anchored inflation expectations, the transmission of global commodity price shocks to domestic LIC inflation (combined with unintended consequences of other government policies) can have material implications for poverty: the global food price spikes in 2010-11 tipped roughly 8 million people into poverty.




Limiting Base Erosion


Book Description

Limiting base erosion from different viewpoints Hybrid mismatch arrangements, CFC rules, transfer pricing rules: “Limiting Base Erosion”, the general topic for the master theses of the part-time LL.M. program 2015-2017, has been one of the most controversial topics in international tax law ever since the initiation of the OECD BEPS Project in 2013. Even though the final reports of the 15 BEPS Actions were released by the OECD in as early as October 2015, the question how to effectively target base erosion practices still has not lost any of its topicality. Following the efforts of the OECD in developing a new international tax environment, the focus of attention has now partly shifted to the OECD Member countries that have to properly implement the OECD recommendations in their domestic laws as well as in their tax treaty practice. In this respect, a comprehensive analysis in the literature of all the issues related to base erosion proves to be of the utmost importance in order to provide practical guidance to the Member countries during that the process of implementation. This book deals especially with four key areas of interest:Limiting base erosion by neutralizing the effects of hybrid mismatch arrangementsLimiting base erosion by strengthening CFC rulesMeasures against base erosion via interest deductions and other financial paymentsLimiting base erosion by improving transfer pricing rules.On that basis, 27 concrete topics were chosen in order to address the four key areas of interest from different viewpoints. Base erosion and the challenges they present: read more in “Limiting Base Erosion”.




Good Faith in Long-Term Relational Supply Contracts in the Context of Hardship from A Comparative Perspective


Book Description

This book provides fair and acceptable solutions to hardship issues in long-term relational supply contracts. This book uses an approach to strike a balance between the traditional approach underlying classical contract law which emphasises the almost absolute prevalence of the principle of pacta sunt servanda and a flexible approach that is based on the principle of clausula rebus sic stantibus. This book argues for an emerging principle of pacta sunt servanda bona fide on the basis of the relational contract theory. Additionally, this book demonstrates how good faith can serve as a foundation for imposing a duty to renegotiate on the parties. The aim of this book is rather to propose how relational contract theory can be applied to the analysis of specific legal rules in general. Lastly, this boos highlights how the duty to renegotiate and the power to adapt a contract can be further developed upon the occurrence of hardship, based on good faith and the relational nature and characteristics of a long-term relational supply contract. This book explores and enriches the existing research on relational contract theory concentrates primarily on its application in domestic contract laws, particularly in the regulation of long-term contracts in American contract law. As an outcome this book provides a more feasible and satisfactory approach for courts or arbitral tribunals to undertake when facing hardship issues in international contract disputes. Overall, hardship themes, long-term relational supply contracts and good faith are examined extensively.




Thermoplastics and Thermoplastic Composites


Book Description

This book bridges the technology and business aspects of thermoplastics, providing a guide designed for engineers working in real-world industrial settings. The author explores the criteria for material selection, provides a detailed guide to each family of thermoplastics, and also explains the various processing options for each material type. More than 30 families of thermoplastics are described with information on their advantages and drawbacks, special grades, prices, transformation processes, applications, thermal behaviour, technological properties (tenacity, friction, dimensional stability), durability (ageing, creep, fatigue), chemical and fire behaviour, electrical properties, and joining possibilities. Biron explores the technological properties and economics of the major thermoplastics and reinforced thermoplastics, such as polyethylene, and emerging polymers such as polybenzimidazole, Thermoplastic Elastomers (TPEs) and bioplastics. In the second edition, a new section 'plastics solutions for practical problems' provides over 25 case studies illustrating a wide range of design and production challenges across the spectrum of thermoplastics, from metal and glass replacement solutions, to fire retardant plastics and antimicrobials. In addition, Biron provides major new material on bioplastics and wood plastic composites (WPCs), and fully updated data throughout. - Combining materials data, information on processing techniques, and economic aspects (pricing), Biron provides a unique end-to-end approach to the selection and use of materials in the plastics industry and related sectors - Includes a new section of case studies, illustrating best practice across a wide range of applications and industry sectors - New material on bioplastics and sustainable composites




Produce News


Book Description