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Private Label

Author : Kelly Yang

Publisher : HarperCollins

Page : 416 pages

File Size : 50,58 MB

Release : 2022-05-31

Category : Young Adult Fiction

ISBN : 0062941127

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Book Description

The Devil Wears Prada meets Far from the Tree in #1 New York Times bestselling author Kelly Yang’s powerful love story about two teens searching for their place in the world. Serene dreams of making couture dresses even more stunning than her mom’s, but for now she’s an intern at her mom’s fashion label. When her mom receives a sudden diagnosis of pancreatic cancer, all that changes. Serene has to take over her mother’s business overnight while trying to figure out what happened with her dad in Beijing. He left before she was born, and Serene wants to find him, even if it means going against her mom’s one request—never look back. Lian Chen moved from China to Serene’s mostly white Southern California beach town a year ago. He doesn’t fit in at school, where kids mispronounce his name. His parents don’t care about what he wants to do—comedy—and push him toward going to MIT engineering early. Lian thinks there’s nothing to stick around for until one day he starts a Chinese Club after school . . . and Serene walks in. Worlds apart in the high school hierarchy, Serene and Lian soon find refuge in each other, falling in love as they navigate life-changing storms. * Junior Library Guild Gold Standard Selection *



Private Label Strategy

Author : Nirmalya Kumar

Publisher : Harvard Business Press

Page : 292 pages

File Size : 11,81 MB

Release : 2007

Category : Business & Economics

ISBN : 9781422101674

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Book Description

The growth in private labels has huge implications for managers on both sides.



Improving Marketing Strategies for Private Label Products

Author : Arslan, Yusuf

Publisher : IGI Global

Page : 383 pages

File Size : 16,68 MB

Release : 2019-09-20

Category : Business & Economics

ISBN : 1799802590

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Book Description

With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.



Private Label

Author : Keith Lincoln

Publisher : Kogan Page Publishers

Page : 312 pages

File Size : 17,98 MB

Release : 2009-05-03

Category : Business & Economics

ISBN : 0749457392

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Book Description

Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands (those owned, sold and distributed by retailers). Private label growth is outpacing that of manufacturer brands, and the private label industry is now worth an estimated one trillion US dollars. Debunking the myths and looking at all possible scenarios, Private Label encourages brand owners to see the "own brand" problem as a genuine business opportunity that will inspire them to innovate. Moreover, Private Label also suggests ways that retailers can maximize the potential of their own private labels, without damaging their own business. Using research data from a range of global sources, as well as utilizing a comprehensive survey the authors carried out with Saatchi & Saatchi X, Private Label is a gripping and persuasive study of the world of "own brands" and their impact on global markets.



Advances in National Brand and Private Label Marketing

Author : Francisco J. Martinez-Lopez

Publisher : Springer Nature

Page : 178 pages

File Size : 42,51 MB

Release : 2020-05-13

Category : Business & Economics

ISBN : 3030477649

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Book Description

This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?



Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

Author : Gómez-Suárez, Mónica

Publisher : IGI Global

Page : 656 pages

File Size : 36,59 MB

Release : 2016-06-20

Category : Business & Economics

ISBN : 1522502211

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Book Description

As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.



Advances in National Brand and Private Label Marketing

Author : Francisco J. Martínez-López

Publisher : Springer

Page : 208 pages

File Size : 26,77 MB

Release : 2015-06-03

Category : Business & Economics

ISBN : 3319201824

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Book Description

This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.