Processing Web Ads: The Effects of Animation and Arousing Content
Author :
Publisher : Cambria Press
Page : 132 pages
File Size : 26,28 MB
Release :
Category :
ISBN : 162196843X
Author :
Publisher : Cambria Press
Page : 132 pages
File Size : 26,28 MB
Release :
Category :
ISBN : 162196843X
Author : Jennings Bryant
Publisher : Routledge
Page : 878 pages
File Size : 25,54 MB
Release : 2009-01-13
Category : Language Arts & Disciplines
ISBN : 1135591091
With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.
Author : Shelly Field
Publisher : Infobase Publishing
Page : 279 pages
File Size : 28,1 MB
Release : 2009
Category : Juvenile Nonfiction
ISBN : 1438120583
Provides tips for career success in the computer industry including advice from professionals, career strategies, and insider secrets.
Author :
Publisher :
Page : 572 pages
File Size : 49,54 MB
Release : 2006
Category : Dissertations, Academic
ISBN :
Author : Elizabeth Ann Heider Babcock
Publisher :
Page : 326 pages
File Size : 14,74 MB
Release : 2008
Category : Attention
ISBN :
Author : Shelly Rodgers
Publisher : Routledge
Page : 620 pages
File Size : 17,17 MB
Release : 2012-04-23
Category : Business & Economics
ISBN : 1136514864
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. Chapters provide concrete examples, case studies, and readings written by leading advertising scholars and educators. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory – and across advertising contexts – both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. As a benchmark for the current state of advertising theory, this text will facilitate a deeper understanding for advertising students, and will be required reading for advertising theory coursework.
Author : Tom Reichert
Publisher : Routledge
Page : 307 pages
File Size : 44,32 MB
Release : 2014-04-04
Category : Business & Economics
ISBN : 1135638217
A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of sex is so prevalent. For scholars & students in advertising, media studies, mass comm, rhetoric.
Author : Ioan Opris
Publisher : Frontiers Media SA
Page : 243 pages
File Size : 26,88 MB
Release : 2020-04-03
Category :
ISBN : 2889635422
Author : Katrin Döveling
Publisher : Routledge
Page : 354 pages
File Size : 18,67 MB
Release : 2021-11-09
Category : Psychology
ISBN : 042987958X
In times of a worldwide pandemic, the election of a new US president, "MeToo," and "Fridays for Future," to name but a few examples, one thing becomes palpable: the emotional impact of media on individuals and society cannot be underestimated. The relations between media, people, and society are to a great extent based on human emotions. Emotions are essential in understanding how media messages are processed and how media affect individual and social behavior as well as public social life. Adopting a thoroughly interdisciplinary approach to the study of emotions in the context of media, the second, entirely revised and updated, edition of Routledge International Handbook of Emotions and Media comprises areas such as evolutionary psychology, media psychology, media sociology, cultural studies, media entertainment, and political and digital communication. Leading experts from across the globe explore cutting-edge research on the role of emotion in selecting and processing media contents, the emotional consequences of media use, politics and public emotion, emotions in political communication and persuasion, as well as emotions in digital, interactive, and virtual encounters. This compelling and authoritative Handbook is an essential reference tool for scholars and students of media, communication science, media psychology, emotion, cognitive and social psychology, cultural studies, media sociology, and related fields.
Author : Robin L. Nabi
Publisher : SAGE
Page : 657 pages
File Size : 38,18 MB
Release : 2009-09-11
Category : Language Arts & Disciplines
ISBN : 1412959969
Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.