Product Harm Crisis Management


Book Description

Let's Make One Thing Crystal Clear; Your Brand Is Not Immune To Product-Harm Crisis. Even if you spend millions on quality checks, use premium materials or pay dozens of experts, a product-harm crisis may be lurking just around the corner. And when it hits you, it can tear your whole business apart. In just a few weeks, nay, days. Your Company Could Be Next. Exploding batteries, E.coli outbreaks, product sabotages or unlabeled allergens in food can put your business in a downward spiral and turn smooth-sailing, business-as-usual days into panic-filled, stormy ocean waters. "The Manager Of A Company Hit By A Crisis Is Not A Train Conductor Driving On Tracks. He Is A Modern Ship Captain Sailing In The Perfect Storm." Paola Cane, a veteran Product Compliance Specialist and Product Harm Crises Manager, has created a foolproof product-harm crisis management guide for business executives and managers, which will enable you to: ✔️ Gain An In-Depth Understanding Of The Potential Effect Of Product-Harm Crises ✔️ Learn How To Define A Product-Harm Crisis Management Strategy ✔️ Plan Ahead & Be Prepared For Low-Probability, High-Impact Events Why Choose This Comprehensive Product-Harm Crisis Strategy Guide? To paraphrase Leo Tolstoy, "All successful companies are alike; each unsuccessful company is unsuccessful in its own way". That is exactly why you have to be prepared for the unexpected. This crisis management book is based on years of practical experience, research, and endless hours of crisis management meetings, seminars, and conferences. By the end of this eye-opening guide on product-harm crises management, you will be able to: ✔️ Develop Your Own Strategy & Adjust It To Your Company's Needs ✔️ Avoid Common Mistakes That Ruined Multi-Million Dollar Companies ✔️ Recover From Crises & Restore Your Brand's Image, Credibility & Success Who Needs This Book? Ideal for executives and managers who want to get ahead of the pack and be prepared for potential product failures, this must-have business crisis guide will allow you to lay the foundations of your crisis management strategy and minimize risk. What Are You Waiting For? Click "Add To Cart" NOW & Grab Your Copy Of "Product Harm Crisis Management" Today!







Crisis Communication


Book Description

Finn Frandsen and Winni Johansen have won the 2019 Danish communication prize (KOM-pris) for their world-class research in organisational crises, crisis management and crisis communication. This prize is awarded by The Danish Union of Journalists (Dansk Journalistforbund) and Kforum. http://mgmt.au.dk/nyheder/nyheder/news-item/artikel/finn-frandsen-and-winni-johansen-win-the-kom-pris-2019/ The aim of this handbook is to provide an up-to-date introduction to the discipline of crisis communication. Based on the most recent international research and through a series of levels (from the textual to the inter-societal level), this handbook introduces the reader to the most important concepts, models, theories and debates within the field of crisis communication. Crisis communication is a young and very vibrant field of research and practice. It is therefore crucial that researchers, students and practitioners have access to presentations and discussions of the most recent research. Like the other handbooks in the HOCS series, this handbook contains a general introduction, a chapter on the history of crisis communication research, a series of thematic chapters on crisis communication research at various levels, a chapter perspectives, a glossary of key terms, and lists of further reading for each chapter (with references to publications in English, German, and French). Overview Section I – Introducing the field General introduction A brief history of crisis management and crisis communication: From organizational practice to academic discipline Reframing the field: Public crisis management, political crisis management, and corporate crisis management Section II – Between text and context Image repair theory Situational crisis communication theory: Influences, provenance, evolution, and prospects Contingency theory: Evolution from a public relations theory to a theory of strategic conflict management Discourse of renewal: Understanding the theory’s implications for the field of crisis communication Making sense of crisis sensemaking theory: Weick’s contributions to the study of crisis communication Arenas and voices in organizational crisis communication: How far have we come? Visual crisis communication Section III – Organizational level To minimize or mobilize? The trade-offs associated with the crisis communication process Internal crisis communication: On current and future research Whistleblowing in organizations Employee reactions to negative media coverage Crisis communication and organizational resilience Section IV – Interorganizational level Fixing the broken link: Communication strategies for supply chain crises Reputational interdependence and spillover: Exploring the contextual challenges of spillover crisis response Crisis management consulting: An emerging field of study Section V – Societal level Crisis and emergency risk communication: Past, present, and future Crisis communication in public organizations Communicating and managing crisis in the world of politics Crisis communication and the political scandal Crisis communication and social media: Short history of the evolution of social media in crisis communication Mass media and their symbiotic relationship with crisis Section VI – Intersocietal level Should CEOs of multinationals be spokespersons during an overseas product harm crisis? Intercultural and multicultural approaches to crisis communication Section VII – Critical approaches Ethics in crisis communication Section VIII – The future The future of organizational crises, crisis management and crisis communication For a detailed table of contents, please see here.




Product Harm Research and Mitigation Strategies


Book Description

This research examines literature dealing with product-harm crises and identifies the factors that cause a product defect to escalate into a product-harm crisis. While leaders of companies do not plan to have product failures or crisis-level events, they must work to avoid product harm crises. Leaders and managers must eliminate the factors contributing to crises or work to overcome the challenges associated with resolving a product harm crisis. I analyze the framework for responses and offers pre- and post-crisis recommendations. I evaluate the role of externalities, the existence of substandard quality and defective products which are plentiful in the marketplace, and arrive at a set of circumstances and factors that must be effectively managed to minimize or eliminate the possibility of a product defect escalating into a product-harm crisis.




Ongoing Crisis Communication


Book Description

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. Drawing on firsthand experience in crisis management, author W. Timothy Coombs introduces a three-staged approach to crisis management—pre-crisis, crisis, and post-crisis. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Fifth Edition includes new coverage of social media, social networking sites, and terrorist threats and includes expanded discussions of internal crisis communication and intuition in decision making. Visit the author′s blog at https://coombscrisiscommunication.wordpress.com.




Safeguarding Reputation and Financial Viability


Book Description

Product harm crisis hinders firms' reputation and financial viability. Recent research has shown that in a product harm crisis late response and compulsory product recall hinders businesses reputation (Jolly & Mowen, Mowen & Ellis, Siomkos Jolly 1999). It has been concluded that consumer tastes and preferences fade out and consumers are not motivated to buy the new product that is developed to replace the recalled one (Jolly 1999). Businesses are more prone to risk than ever before to product related issues and challenges causing supply chain disruptions. To find a meaningful solution to this risky and vulnerable situation, businesses should find a lastly and sustainable solution to businesses reputation and financial viability. A result oriented and focused management team thrives in all seasons and act swiftly with appropriate tools and techniques to crisis management. In this review, the researcher harmonised secondary data showing product harm crisis management modalities and parameters. With reference to the review literature, concepts, contents, facts; the researcher differentiates parameters, models used and interprets findings. Advice businesses on managing product harm crisis effectively and efficiently with proper planning and mitigation strategies in place.




Damage Control


Book Description

No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes--and debacles--of modern business, politics, and entertainment. You'll discover: - Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis. - Why Audi never fully recovered from driver accusations of "sudden acceleration"--despite evidence that nothing was wrong with their cars. - What the crises faced by George W. Bush, Jim McGreevey, Sammy Sosa, Lance Armstrong, Martha Stewart, Coca-Cola, and the Catholic Church have in common . . . and what they don't. This new revised edition includes an additional chapter "Our Permanent Leakocracy" including information about WikiLeaks and what that notorious case means for business.




Marketing Opportunities and Challenges in a Changing Global Marketplace


Book Description

This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.




Crisis Communication (PB)


Book Description

The Definitive Guide to Communicating in Any Crisis “When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting scar tissue of your own by learning from the scar tissue painfully collected by others.”—Norman R. Augustine, former Chairman and Chief Executive Officer, Lockheed Martin There are few guarantees in business today. Unfortunately, one of them is the inevitability of a crisis having a potentially major effect on your business and your reputation. When your company finds itself in the midst of a crisis, the ripple effects can disrupt lives and business for the foreseeable future if public opinion is not properly shaped and managed. Skillfully managing the perception of the crisis determines the difference between a company’s life or death. Because in the pitched battle between perception and reality, perception always wins. Fortunately, there is a solution. Crisis communications and crisis management legend Steven Fink gives you everything you need to prepare for the inevitable—whether it’s in the form of human error, industrial accidents, criminal behavior, or natural disasters. In this groundbreaking guide, Fink provides a complete toolkit for ensuring smooth communications and lasting business success through any crisis. Crisis Communications offers proactive and preventive methods for preempting potential crises. The book reveals proven strategies for recognizing and averting damaging crisis communications issues before it’s too late. The book also offers ways to deal with mainstream and social media, use them to your advantage, and neutralize and turn around a hostile media environment Steven Fink uses his decades of expertise and experience in crisis communications to help you: UNDERSTAND AND MANAGE THE RELATIONSHIP BETWEEN PUBLIC PERCEPTION AND REALITY CHOOSE THE BEST SPOKESPERSON FOR THE CRISIS PROTECT YOUR BRAND AND REPUTATION THROUGH CRISES LARGE AND SMALL MAKE WISE, VIGILANT, AND DEFENSIBLE DECISIONS UNDER EXTREME CRISIS-INDUCED STRESS TELL THE TRUTH NO MATTER HOW TEMPTING IT MAY BE TO MISLEAD USE SOCIAL MEDIA OUTLETS TO COMMUNICATE DIRECTLY TO THE PUBLIC ABOUT A CRISIS The explosion of the Internet and, especially, social media, has added a new layer to the business leader’s skill set: the ability to handle a crisis quickly and professionally within moments of its occurrence. Livelihoods depend upon it. With in-depth case studies of Toyota, BP, and Penn State, Crisis Communications provides everything you need to successfully lead your company through today’s rocky landscape of business—where crises large and small loom around every corner, and the lives of businesses and management teams hang in the balance. PRAISE FOR STEVEN FINK’S CRISIS MANAGEMENT “Every major executive in America ought to read at least one book on crisis management. In this way, he or she might be better prepared to deal with the disasters striking organizations at an ever-increasing rate ... The question is: ‘Is Steven Fink’s book one that busy executives ought to read?’ The answer is a resounding yes.”—LOS ANGELES TIMES, FRONT PAGE SUNDAY BOOK REVIEW




Applied Crisis Communication and Crisis Management


Book Description

Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, Applied Crisis Communication and Crisis Management: Cases and Exercises by W. Timothy Coombs, includes a wide range of cases that explore crisis communication and management in action using a practical approach. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters.