Author : Cosette N. Kies
Publisher : Chicago : American Association of School Librarians, American Library Association
Page : 100 pages
File Size : 47,64 MB
Release : 1978
Category : Language Arts & Disciplines
ISBN :
Author : Uma Narula
Publisher : Atlantic Publishers & Dist
Page : 396 pages
File Size : 22,85 MB
Release : 2006
Category : Business communication
ISBN : 9788126906017
Business Communication Practices That Are Changing Overtime, Are Significant For Success Of Any Business. Relying Importantly On Interpersonal Communications And Technology, The Changing Modern Trends In Business Communications Focus On The Importance Of Human Communication Relationships For Business Communication Links, Communication Skills And Development And Training Programs. While The Mass Low-End Markets, The Bottom Of The Pyramid, And Rural Markets Are Getting The Center Spread For Business Realities, Globalization With Its Challenges And Outsourcing Is Changing The Business Communication Scenarios. In 2000 Decades, The Business Management Scholars, Teachers And Trainers, Researchers, Practitioners, Professionals, And Educators Look Forward To Changing Business Communication Scenarios For Core Competencies In Business.The Present Book Is A Timely Publication, Aiming At Presenting The Ongoing Paradigm Shift In Business Communication Practices In Cohesive And Understandable Pattern. It Gives The Readers Insights About Communication Realities In The Business World. It Introduces The Readers To Business Communication Typology, Contexts And Patterns. Highlighting The Inflow And Outflow Of Information And Sharing With The External And Internal Links Of The Business Organization, The Book Discusses The Dynamics Of Business Communications In The Context Of Performance And Productivity. Besides, Marketing From Its Various Approaches, And Innovations Of Products And Services Are Also Discussed In Detail. Apart From These, The Role Of Advertisement, Public Relations Tactics, Communication Technologies And Skills, Varied Business Models And Many Other Related Concepts Have Been Analytically Dealt With.The Present Book Is Offered To The Students, Researchers, Professionals And Practitioners With The Hope That It Will Provide Not Only Accessible But Exciting Study Material.
Author : Dennis L. Wilcox
Publisher : Pearson Higher Ed
Page : 625 pages
File Size : 28,73 MB
Release : 2013-03-18
Category : Language Arts & Disciplines
ISBN : 020589724X
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.
Author : Nilanjana Bardhan
Publisher : Routledge
Page : 355 pages
File Size : 12,43 MB
Release : 2011-01-31
Category : Business & Economics
ISBN : 1135236828
While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations. Providing a critical examination of public relations’ contribution to globalization and international power relations, the chapters included here explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. The volume encourages alternative ‘ways of knowing’ that overcome the shortcomings of positivist epistemologies. The editors include multiple paradigmatic approaches for a more complex understanding of the subject matter, making a valuable contribution toward widening the philosophical scope of public relations scholarship. This book will serve well as a core text in classes in international public relations, global public relations, and advanced strategic public relations. Students as well as practitioners of public relations will benefit from reading the perspectives included here.
Author : KOHIR. STEVENSON
Publisher : Concept Publishing Company
Page : 148 pages
File Size : 25,81 MB
Release :
Category :
ISBN : 9788180698217
Author : Krishnamurthy Sriramesh
Publisher : Routledge
Page : 415 pages
File Size : 20,6 MB
Release : 2019-10-21
Category : Business & Economics
ISBN : 1351700405
In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy. This will be an essential resource for students and researchers of public relations, strategic communication, and international communication.
Author : General Board Of Discipleship
Publisher : Abingdon Press
Page : 985 pages
File Size : 17,50 MB
Release : 2012
Category : Religion
ISBN : 1426736800
The Guidelines booklets, one for each ministry area, are tools that enable you to help get new lay leaders off to a good start. Each booklet includes the basic ""job description"" for the leader as well as practical ""how-to"" information important to implementing ministry effectively. Brief and to the point for the busy, but spirit-led leader, these Guidelines take some of the unknown out of leading these ministry areas. One booklet for each title makes up this set of 26 Guidelines, perfect for making them available to all church members. The twenty-six Guidelines, one for each ministry are.
Author : Cosette N. Kies
Publisher : Scarecrow Press
Page : 220 pages
File Size : 28,8 MB
Release : 2003
Category : Business & Economics
ISBN : 9780810846562
Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.
Author : General Board Of Discipleship
Publisher : Cokesbury
Page : pages
File Size : 40,99 MB
Release : 2016-11-15
Category : Religion
ISBN : 1501830120
"The local church is to minister to persons in the community where the church is located, to provide appropriate training and nurture to all, to cooperate in ministry with other local churches, to defend God's creation and live as an ecologically responsible community, and to participate in the worldwide mission of the church." — Book of Discipline 2012 ¶202 The twenty-six Guidelines for Leading Your Congregation 2017-2020, one for each ministry area, cover church leadership areas, as well as areas focused on nurture, outreach, and witness. The booklets are tools that get new lay leaders off to a good start and as a reference resource for all lay leaders. Each booklet includes the basic "job description" for the leader as well as practical "how-to" information important to implementing ministry effectively. Brief and to the point making it a perfect resource for the busy, but spirit-led leader. eBook Edition allows you download a digital file of all 26 Guidelines to your eReader for personal use. Include Guidelines included in Sets and sold separately are: Adult Ministries Advocates for Inclusiveness Children's Ministries Christian Education Church Council Church Historian Church & Society Communications Evangelism Family Ministries Finance Higher Education & Campus Ministry Lay Leader/Lay Member Men's Ministries Ministries With Young People Mission Nominations & Leadership Development Pastor Pastor-Parish Relations Scouting & Civil Youth-Serving Ministry Small Group Ministries Small Membership Church Stewardship Trustees Women's Ministries Worship
Author : Rana Siu Inboden
Publisher : Cambridge University Press
Page : 313 pages
File Size : 19,58 MB
Release : 2021-03-18
Category : Political Science
ISBN : 1108898319
Rana Siu Inboden examines China's role in the international human rights regime between 1982 and 2017 and, through this lens, explores China's rising position in the world. Focusing on three major case studies – the drafting and adoption of the Convention against Torture and the Optional Protocol to the Convention against Torture, the establishment of the UN Human Rights Council, and the International Labour Organization's Conference Committee on the Application of Standards – Inboden shows China's subtle yet persistent efforts to constrain the international human rights regime. Based on a range of documentary and archival research, as well as extensive interview data, Inboden provides fresh insights into the motivations and influences driving China's conduct and explores China's rising position as a global power.
