Book Description
The Promotion of Geographical Indication Products examines the importance and potential of geographical indication (GI) in Central Asia, drawing insights from global experiences in promoting GI products. It includes successful case studies and provides recommendations for Kyrgyzstan. The document aims to illustrate a number of good practices in the promotion of GIs and appellation of origin (AO) products by showing the quality and other positive impacts of geographical indication (GI) value chains. The experiences can inspire groups of producers, processors and other possible stakeholders who want to know how to promote a GI product and communicate about products that are not fully standardized. The document also shows the importance of promoting GI and AO signs, especially in countries where consumers are not familiar with the GI quality signs introduced recently. The document has four sections. The first of those introduces a number of concepts and definitions related to GI system implementation. It also discusses the ways in which the state can assist with the promotion of GIs. The second section addresses different aspects of GI product promotion, the roles of different players, in particular producer organizations – or geographical indication managing organizations (GIMOs). Part 3 presents good international practices in the field of communication and promotion of GIs, in the hope that the actions, ideas and events might inspire GI producers in Central Asia. The last section offers a number of recommendations to public authorities, value-chain operators, and development agencies.
