Author : Ubaldo Cuesta
Publisher :
Page : 172 pages
File Size : 23,84 MB
Release : 2004
Category : Social Science
ISBN : 9788470741555
El libro aborda los fundamentos psicológicos de la publicidad desde el paradigma de la psicología social cognitiva, como indica el título de la obra.
Author : Valiente Alber, Sònia
Publisher : Editorial UOC
Page : 214 pages
File Size : 31,35 MB
Release : 2016-10-28
Category : Business & Economics
ISBN : 8491161112
¿Por qué la publicidad televisiva ha empleado tan poco el humor en los últimos años? ¿Por qué la publicidad en España es tan gris? Estas cuestiones son el germen de una investigación que ha durado tres años (2012-2015) y que ha dado lugar a la tesis doctoral: «La conexión emocional generada por el humor como elemento de engagement en marcas consolidadas». Una investigación que ha demostrado que, en un contexto de crisis económica, fragmentación de las audiencias, saturación publicitaria y entorno multipantalla el humor continúa siendo una estrategia válida para generar engagement. Es más, si el anuncio gusta –hace que «la marca me caiga mejor»– se viralizará. Conexión emocional y prescripción orgánica. ¿Hay algo más que una marca pueda soñar?
Author : Encyclopaedia Britannica, Inc
Publisher : Encyclopaedia Britannica, Inc.
Page : 2982 pages
File Size : 33,36 MB
Release : 2011-06-01
Category : Juvenile Nonfiction
ISBN : 1615355162
The Britannica Enciclopedia Moderna covers all fields of knowledge, including arts, geography, philosophy, science, sports, and much more. Users will enjoy a quick reference of 24,000 entries and 2.5 million words. More then 4,800 images, graphs, and tables further enlighten students and clarify subject matter. The simple A-Z organization and clear descriptions will appeal to both Spanish speakers and students of Spanish.
Author : Joanna F. Fountain
Publisher : Bloomsbury Publishing USA
Page : 487 pages
File Size : 18,30 MB
Release : 2012-01-16
Category : Language Arts & Disciplines
ISBN : 1610692314
For public and school libraries, this resource reflects recent changes in Library of Congress subject headings and authority files, and provides bilingual information essential to reference librarians and catalogers serving Spanish speakers. Libraries must provide better access to their collections for all users, including Spanish-language materials. The American Library Association has recognized this increasing need. Subject Headings for School and Public Libraries: Bilingual Fourth Edition is the only resource available that provides both authorized and reference entries in English and Spanish. A first-check source for the most frequently used headings needed in school and public libraries, this book incorporates thousands of new and revised entries to assist in applying LCSH and CSH headings. Of the approximately 30,000 headings listed, most include cross-references, and all of the cross-reference terms are translated. MARC21 tags are included for all authorized entries to simplify entering them into computerized catalogs, while indexes to all headings and free-floating subdivisions are provided in translation from Spanish to English. This book gives librarians access to accurate translations of the subject terms printed in books published and cataloged in English-speaking countriesinvaluable information in settings with Spanish-speaking patrons.
Author : Miguélez-Juan, Blanca
Publisher : IGI Global
Page : 463 pages
File Size : 40,50 MB
Release : 2023-01-09
Category : Business & Economics
ISBN : 1668439727
In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. The Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this major reference work is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.
Author : Michael J Baker
Publisher : SAGE
Page : 449 pages
File Size : 16,81 MB
Release : 2010-03-18
Category : Business & Economics
ISBN : 1446211045
Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings
Author : DK
Publisher : Penguin
Page : 802 pages
File Size : 19,99 MB
Release : 2019-02-05
Category : Social Science
ISBN : 1465487239
Learn about key ideas, organizations and events that defined the movement in The Feminism Book. Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Feminism in this overview guide to the subject, great for novices looking to find out more and experts wishing to refresh their knowledge alike! The Feminism Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. This captivating book will broaden your understanding of Feminism, with: - More than 100 ground-breaking ideas in feminism - Packed with facts, charts, timelines and graphs to help explain core concept - A visual approach to big subjects with striking illustrations and graphics throughout - Easy to follow text makes topics accessible for people at any level of understanding The Feminism Book is a captivating introduction of the movement’s origins, up until present day, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you’ll discover more than 100 amazing ideas that have defined the feminist movement through exciting text and bold graphics. Your Feminist Questions, Simply Explained This fresh new guide examines the ideas that underpin feminist thought through crucial figures, from Simone de Beauvoir to Chimamanda Ngozi Adichie. If you thought it was difficult to learn about the important milestones, The Feminism Book presents key information in an easy to follow layout. Find out about the campaigning for birth control, suffrages of the late 19th century and recent developments such as the Everyday Sexism Project and the #MeToo movement, through fantastic mind maps and step-by-step summaries. The Big Ideas Series With millions of copies sold worldwide, The Feminism Book is part of the award-winning Big Ideas series from DK. The series uses striking graphics along with engaging writing, making big topics easy to understand.
Author : J. Anderson Thomson
Publisher : Pitchstone Publishing (US&CA)
Page : 89 pages
File Size : 26,60 MB
Release : 2014-07-01
Category : Religion
ISBN : 0984493239
In this groundbreaking volume, J. Anderson Thomson, Jr., MD, with Clare Aukofer, offers a succinct yet comprehensive study of how and why the human mind generates religious belief. Dr. Thomson, a highly respected practicing psychiatrist with credentials in forensic psychiatry and evolutionary psychology, methodically investigates the components and causes of religious belief in the same way any scientist would investigate the movement of astronomical bodies or the evolution of life over time—that is, as a purely natural phenomenon. Providing compelling evidence from psychology, the cognitive neurosciences, and related fields, he, with Ms. Aukofer, presents an easily accessible and exceptionally convincing case that god(s) were created by man—not vice versa. With this slim volume, Dr. Thomson establishes himself as a must-read thinker and leading voice on the primacy of reason and science over superstition and religion.
Author : William D. Wells
Publisher : Psychology Press
Page : 419 pages
File Size : 45,30 MB
Release : 2014-03-05
Category : Business & Economics
ISBN : 1317779517
This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.
Author :
Publisher :
Page : 2286 pages
File Size : 20,28 MB
Release : 2013
Category :
ISBN :
