Digital and Social Media Marketing


Book Description

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.




Enhancing and Predicting Digital Consumer Behavior with AI


Book Description

Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.




Using Machine Learning to Detect Emotions and Predict Human Psychology


Book Description

In the realm of analyzing human emotions through Artificial Intelligence (AI), a myriad of challenges persist. From the intricate nuances of emotional subtleties to the broader concerns of ethical considerations, privacy implications, and the ongoing battle against bias, AI faces a complex landscape when venturing into the understanding of human emotions. These challenges underscore the intricate balance required to navigate the human psyche with accuracy. The book, Using Machine Learning to Detect Emotions and Predict Human Psychology, serves as a guide for innovative solutions in the field of emotion detection through AI. It explores facial expression analysis, where AI decodes real-time emotions through subtle cues such as eyebrow movements and micro-expressions. In speech and voice analysis, the book unveils how AI processes vocal nuances to discern emotions, considering elements like tone, pitch, and language intricacies. Additionally, the power of text analysis is of great importance, revealing how AI extracts emotional tones from diverse textual communications. By weaving these systems together, the book offers a holistic solution to the challenges faced by AI in understanding the complex landscape of human emotions.




Quantitative Research Methods in Consumer Psychology


Book Description

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses.




Advanced Hybrid Information Processing


Book Description

This two-volume set constitutes the post-conference proceedings of the 6th EAI International Conference on Advanced Hybrid Information Processing, ADHIP 2022, held in Changsha, China, in September 29-30, 2022. The 109 full papers presented were selected from 276 submissions and focus on theory and application of hybrid information processing technology for smarter and more effective research and application. The theme of ADHIP 2022 was Hybrid Information Processing in Meta World. The papers are named in topical sections as follows: Information Extracting and Processing in Digital World; Education Based methods in Learning and Teaching; Various Systems for Digital World.




The Psychology of Workplace Technology


Book Description

Recent advances in technology have dramatically altered the manner in which organizations function, transforming the way people think about and perform their work. The implications of these trends continue to evolve as emerging innovations adapt to and are adapted by organizations, workers, and other components of the socio-technical systems in which they are embedded. A rigorous consideration of these implications is needed to understand, manage, and drive the reciprocal interplay between technology and the workplace. This edited volume brings together top scholars within and outside of the field of industrial and organizational (I-O) psychology to explore the psychological and organizational effects of contemporary workplace technologies. A special section is included at the end of the book by four experts in the field entitled Reflections and Future Directions.




Psychological Ownership and Consumer Behavior


Book Description

This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual’s feeling of ownership toward a target represents the perception that something is “mine!”, and is highly relevant to buying and relating to specific goods, economic and health decision-making and, especially salient given today’s privacy concerns, psychological ownership of digital content and personal data. Experts analyze the social conditions and cognitive processes concerning shared consumer experiences and psychological ownership. Contributors also discuss possibilities for socially responsible forms of psychological ownership using examples from environmental causes, and the behavioral mechanisms involved when psychological ownership becomes problematic, as in cases of hoarding. Included among the topics: Evidence from young children suggesting that even legal ownership is fundamentally psychological. Ownership, the extended self, and the extended object. Psychological ownership in financial decisions. The intersection of ownership and design. Can consumers perceive collective psychological ownership of an organization? Whose experience is it, anyway? Psychological ownership and enjoyment of shared experiences. Psychological ownership as a facilitator of sustainable behaviors including stewardship. Future research avenues in psychological ownership. Psychological Ownership and Consumer Behavior pinpoints research topics and real-world issues that will define the field in the coming years. It will be especially useful in graduate classes in marketing, consumer behavior, policy interventions, and business psychology.




Advances in Intelligent Decision Technologies


Book Description

Intelligent Decision Technologies (IDT) seeks an interchange of research on intelligent systems and intelligent technologies which enhance or improve decision making in industry, government and academia. The focus is interdisciplinary in nature, and includes research on all aspects of intelligent decision technologies, from fundamental development to the applied system. This volume represents leading research from the Second KES International Symposium on Intelligent Decision Technologies (KES IDT’10), hosted and organized by the Sellinger School of Business and Management, Loyola University Maryland, USA, in conjunction with KES International. The symposium was concerned with theory, design development, implementation, testing and evaluation of intelligent decision systems. Topics include decision making theory, intelligent agents, fuzzy logic, multi-agent systems, Bayesian networks, optimization, artificial neural networks, genetic algorithms, expert systems, decision support systems, geographic information systems, case-based reasoning, time series, knowledge management systems, Kansei communication, rough sets, spatial decision analysis, and multi-criteria decision analysis. These technologies have the potential to revolutionize decision making in many areas of management, healthcare, international business, finance, accounting, marketing, military applications, ecommerce, network management, crisis response, building design, information retrieval, and disaster recovery.




GRASPED EXORCIST


Book Description

EXORCIST: Stages of Demonic Possession in Internet Marketing" unveils the uncanny parallels between ancient rites of demonic possession and contemporary digital marketing practices. Through a series of meticulously crafted chapters, readers are taken on a journey into the heart of digital engagement, conversion, and brand loyalty, all framed within the allegory of demonic possession. This book exposes the manipulative tactics hidden within the strategies of internet marketing, revealing how brands infiltrate, enchant, and ultimately possess the minds of their target audiences. Each chapter delves into a specific stage of possession, from the initial seeding of the brand's presence in the digital landscape to the final conversion rituals that bind consumers to a brand with almost supernatural fervor. "EXORCIST" serves as both a guide and a warning, shedding light on the darker aspects of digital marketing while empowering marketers to navigate this shadowy realm with insight and integrity. Unique Allegorical Approach: “GRASPED EXORCIST” distinguishes itself by exploring digital marketing through the metaphor of demonic possession, providing a fresh and engaging perspective on standard marketing concepts. Insidious Marketing Insights: The book reveals the insidious nature of certain marketing tactics, offering a deep dive into the psychological manipulations at play in consumer engagement and brand loyalty. Comprehensive Digital Marketing Strategies: From SEO dominance to social media sorcery, “GRASPED EXORCIST” covers a wide range of internet marketing strategies, offering both practical advice and ethical considerations. Ethical Reflection: Amidst the exploration of manipulative tactics, the book encourages a reflection on ethical marketing practices, guiding readers to wield their knowledge responsibly in the digital realm.




Parsing Psychology: Statistical and Computational Methods using Physiological, Behavioral, Social, and Cognitive Data


Book Description

This eBook is a collection of articles from a Frontiers Research Topic. Frontiers Research Topics are very popular trademarks of the Frontiers Journals Series: they are collections of at least ten articles, all centered on a particular subject. With their unique mix of varied contributions from Original Research to Review Articles, Frontiers Research Topics unify the most influential researchers, the latest key findings and historical advances in a hot research area! Find out more on how to host your own Frontiers Research Topic or contribute to one as an author by contacting the Frontiers Editorial Office: frontiersin.org/about/contact.