Public Communication and Behavior
Author :
Publisher :
Page : 319 pages
File Size : 46,72 MB
Release : 1986
Category : Communication
ISBN : 9780125432016
Author :
Publisher :
Page : 319 pages
File Size : 46,72 MB
Release : 1986
Category : Communication
ISBN : 9780125432016
Author : Claudia Parvanta
Publisher : Jones & Bartlett Learning
Page : 530 pages
File Size : 29,21 MB
Release : 2017-03-22
Category : Education
ISBN : 128414674X
Designed for master’s level study, Public Health Communication: Critical Tools and Strategies will prepare new graduates for any entry level position in public health policy/advocacy, health communication, health promotion, social marketing, or community health education. Filled with practical examples, the book is also a valuable resource for those preparing for the CPH or CHES exams. Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science, communicating for policy and advocacy, and health literacy and numeracy. The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model, Inoculation, Sensation Value, and Cognitive Value. The most current forms of digital/multimedia/interactive channels of communication are examined.
Author : National Research Council
Publisher : National Academies Press
Page : 116 pages
File Size : 49,42 MB
Release : 2011-04-21
Category : Computers
ISBN : 0309186706
Today's world of rapid social, technological, and behavioral change provides new opportunities for communications with few limitations of time and space. Through these communications, people leave behind an ever-growing collection of traces of their daily activities, including digital footprints provided by text, voice, and other modes of communication. Meanwhile, new techniques for aggregating and evaluating diverse and multimodal information sources are available to security services that must reliably identify communications indicating a high likelihood of future violence. In the context of this changed and changing world of communications and behavior, the Board on Behavioral, Cognitive, and Sensory Sciences of the National Research Council presents this volume of three papers as one portion of the vast subject of threatening communications and behavior. The papers review the behavioral and social sciences research on the likelihood that someone who engages in abnormal and/or threatening communications will actually then try to do harm. The focus is on how the scientific knowledge can inform and advance future research on threat assessments, in part by considering the approaches and techniques used to analyze communications and behavior in the dynamic context of today's world. The papers in the collection were written within the context of protecting high-profile public figures from potential attach or harm. The research, however, is broadly applicable to U.S. national security including potential applications for analysis of communications from leaders of hostile nations and public threats from terrorist groups. This work highlights the complex psychology of threatening communications and behavior, and it offers knowledge and perspectives from multiple domains that contribute to a deeper understanding of the value of communications in predicting and preventing violent behaviors.
Author : William John. Smith
Publisher : Harvard University Press
Page : 559 pages
File Size : 44,90 MB
Release : 2009-06-30
Category : Science
ISBN : 0674043790
In this book, W. John Smith enlarges ethology's perspective on communication and takes it in new directions. Traditionally, ethological analysis has focused on the motivational states of displaying animals: What makes the bird sing, the cat lash its tail, the bee dance? The Behavior of Communicating emphasizes messages. It seeks to answer questions about the information shared by animals through their displays: What information is made available to a bird by its neighbor's song, to a cat by its opponent's gesture, to a bee by its hivemate's dancing? What information is extracted from sources contextual to these displays? How are the responses to displays adaptive for recipients and senders? What evolutionary processes and constraints underlie observed patterns of animal communication? Smith's approach is deeply rooted in the ethological tradition of naturalistic observations. Detailed analysis of observed displays and display repertoires illuminates the theoretical discussion that forms the core of the book. A taxonomy and interpretative analysis of messages made available through formalized display behavior are also developed. Smith shows that virtually all subhuman animal displays may be interpreted as transmitting messages about the communicator--not the environment--and, more specifically, that messages indicate the kinds of behavior the displaying animal may choose to perform. The most widespread behavioral messages are surprisingly general, even banal, in character; yet they make public information that is not readily available from other sources and that would otherwise be essentially private to the communicator. Taken along with information from sources contextual to the displays, the messages made available may permit responses that are markedly specific. By taking advantage of contextual specificity, a species expands the capacity of its display behavior to be functional in numerous and diverse circumstances. After developing the concept of messages and discussing their forms, the responses made to them, and the functions engendered, Smith turns to the evolution of display behavior--the ways in which acts become specialized for communication and the nature of the evolutionary constraints affecting the ultimate forms of displays. He revises the traditional ethological concept of displays, and in a final chapter develops the further concept of formalized interactions. Here he extends the discussion to formal patterns of behavior that, unlike displays, are beyond the capabilities of individual performers. Human nonverbal communication, which is considered from time to time throughout the book, provides the richest examples of communication flexibly structured at this level of complexity.
Author : Ronald E. Rice
Publisher : SAGE Publications, Incorporated
Page : 424 pages
File Size : 43,61 MB
Release : 1989-06
Category : Language Arts & Disciplines
ISBN :
In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. This Third Edition contains several new features. First, an expanded "sampler" section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and anti-drug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, and Internet/Web-based campaigns.This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs. Copyright © Libri GmbH. All rights reserved.
Author : Ronald E. Rice
Publisher : SAGE
Page : 444 pages
File Size : 49,21 MB
Release : 2001
Category : Business & Economics
ISBN : 9780761922063
This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.
Author : Institute of Medicine
Publisher : National Academies Press
Page : 377 pages
File Size : 40,89 MB
Release : 2002-12-11
Category : Medical
ISBN : 0309072719
We are what we eat. That old expression seems particularly poignant every time we have our blood drawn for a routine physical to check our cholesterol levels. And, it's not just what we eat that affects our health. Whole ranges of behaviors ultimately make a difference in how we feel and how we maintain our health. Lifestyle choices have enormous impact on our health and well being. But, how do we communicate the language of good health so that it is uniformly received-and accepted-by people from different cultures and backgrounds? Take, for example, the case of a 66 year old Latina. She has been told by her doctor that she should have a mammogram. But her sense of fatalism tells her that it is better not to know if anything is wrong. To know that something is wrong will cause her distress and this may well lead to even more health problems. Before she leaves her doctor's office she has decided not to have a mammogram-that is until her doctor points out that having a mammogram is a way to take care of herself so that she can continue to take care of her family. In this way, the decision to have a mammogram feels like a positive step. Public health communicators and health professionals face dilemmas like this every day. Speaking of Health looks at the challenges of delivering important messages to different audiences. Using case studies in the areas of diabetes, mammography, and mass communication campaigns, it examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. Speaking of Health looks at basic theories of communication and behavior change and focuses on where they apply and where they don't. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century. In an age where we are inundated by multiple messages every day, this book will be a critical tool for all who are interested in communicating with diverse communities about health issues.
Author : Joe Reichle
Publisher : Guilford Publications
Page : 297 pages
File Size : 12,24 MB
Release : 2017-05-16
Category : Education
ISBN : 1462530214
Children and adolescents with moderate and severe disabilities often have communication challenges that lead them to use problem behavior to convey their desires. This is the most comprehensive contemporary volume on functional communication training (FCT)--the individualized instructional approach that teaches a child socially acceptable communicative alternatives to aggression, tantrums, self-injury, and other unconventional behaviors. The expert authors provide accessible, empirically based guidelines for implementing FCT, and tips for overcoming obstacles. Grounded in the principles of applied behavior analysis, the book includes detailed strategies for developing a support plan, together with illustrative case examples. ÿ
Author : Brent D. Ruben
Publisher : Allyn & Bacon
Page : 0 pages
File Size : 46,28 MB
Release : 1998
Category : Communication
ISBN : 9780205267699
A comprehensive look at human communication as a fundamental life process from the level of individual to organizations and society. Fourteen chapters cover: definitions and theories, the development of communication study, basic function, message reception and interpretation, verbal and nonverbal c
Author : Erving Goffman
Publisher : Simon and Schuster
Page : 262 pages
File Size : 11,34 MB
Release : 2008-06-30
Category : Social Science
ISBN : 1439108692
Erving Goffman effectively extends his argument in favor of a diagnosis of deviant behavior which takes account of the whole social situation.