Author : Patricia Hayes Andrews
Publisher : Dubuque, Iowa : W. C. Brown Company
Page : 526 pages
File Size : 42,28 MB
Release : 1980
Category : Business & Economics
ISBN :
Author : Kelly M. Quintanilla
Publisher : SAGE Publications
Page : 634 pages
File Size : 25,18 MB
Release : 2019-01-02
Category : Language Arts & Disciplines
ISBN : 150636957X
Recipient of the 2020 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) Business and Professional Communication provides students with the knowledge and skills they need to move from interview candidate, to team member, to leader. Accessible coverage of new communication technology and social media prepares students to communicate effectively in real world settings. With an emphasis on building skills for business writing and professional presentations, this text empowers students to successfully handle important work-related activities, including job interviewing, working in team, strategically utilizing visual aids, and providing feedback to supervisors.
Author : Ted Glenn
Publisher : Canadian Scholars’ Press
Page : 312 pages
File Size : 23,36 MB
Release : 2014
Category : Business & Economics
ISBN : 155130631X
In this enterprising new text, Ted Glenn equips fledgling public sector communications professionals with the information they need to be successful in their new roles. Leveraging his years of experience in this growing field, Glenn discusses how to present policy goals to different audiences and tailor messages to their needs, write gripping speeches, and use digital media in a world where one ill-phrased tweet can sink a career. Chapters are enriched with activities that walk students through the many responsibilities of public service professionals and encourage them to think strategically in quickly evolving situations. Professional Communications in the Public Sector is indispensable reading for students of public administration, communications, policy studies, media studies, and advertising.
Author : Dan O'Hair
Publisher :
Page : 546 pages
File Size : 33,19 MB
Release : 1998
Category : Business communication
ISBN :
On business communication
Author : Celeste Lawson
Publisher : Cambridge University Press
Page : 491 pages
File Size : 43,14 MB
Release : 2019-06-12
Category : Business & Economics
ISBN : 1108594417
With its emphasis on Australia and New Zealand, this book is a comprehensive and cutting-edge introduction to professional communication.
Author : Eric Yaverbaum
Publisher : John Wiley & Sons
Page : 391 pages
File Size : 37,96 MB
Release : 2011-03-03
Category : Business & Economics
ISBN : 111805279X
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
Author : Paula Becker
Publisher : McGraw-Hill Education
Page : 147 pages
File Size : 11,40 MB
Release : 1992-11-20
Category : Business & Economics
ISBN : 9780256126303
This text provides an overview of the speaking skills needed in business. It offers step-by-step guidelines on speaking clearly, organizing speeches and presentations, and speaking informa-tively or persuasively. It also includes proper phone procedures and speaking techniques geared toward various types of meet-ings, small group discussions, and larger presentations.
Author : H. L. Goodall, Jr.
Publisher : Cengage Learning
Page : 336 pages
File Size : 29,86 MB
Release : 2009-01-26
Category : Performing Arts
ISBN : 9780495567387
What communication skills are essential in today's global economy? BUSINESS AND PROFESSIONAL COMMUNICATION IN THE GLOBAL WORKPLACE, Third Edition, provides a strong theoretical foundation of organizational communication for the business and professional communication course. Featuring coverage of the most up-to-date skill set available, the book considers the rapid changes in professional communication due to the global economy, advances in information technology, and an increasingly diverse workforce. The authors' engaging narrative style, the unique CCCD model (Choosing, Creating, Coordinating, and Delivering) for building presentation competencies, and an integrated companion website combine to provide today's definitive resource on professional communications. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author : Scott McLean
Publisher :
Page : 408 pages
File Size : 25,11 MB
Release : 2010
Category : Business communication
ISBN : 9781936126118
Author : Bruce K. Berger
Publisher : Routledge
Page : 365 pages
File Size : 49,84 MB
Release : 2014-05-23
Category : Language Arts & Disciplines
ISBN : 1317938194
Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.
