New Public Diplomacy in the 21st Century


Book Description

This book examines the concept of new public diplomacy against empirical data derived from three country case studies, in order to offer a systematic assessment of policy and practice in the early 21st century. The new public diplomacy (PD) is a major paradigm shift in international political communication. Globalisation and a new media landscape challenge traditional foreign ministry 'gatekeeper' structures, and foreign ministries can no longer lay claim to being sole or dominant actors in communicating foreign policy. This demands new ways of elucidating foreign policy to a range of nongovernmental international actors, and new ways of evaluating the influence of these communicative efforts. The author investigates the methods and strategies used by five foreign ministries and cultural institutes in three countries as they attempt to adapt their PD practices to the demands of the new public diplomacy environment. Drawing upon case studies of US, British, and Swedish efforts, each chapter covers national policy, current activities, evaluation methods, and examples of individual campaigns. This book will be of much interest to students of public diplomacy, foreign policy, political communication, media studies and international relations in general.




New Public Diplomacy in the 21st Century


Book Description

This book examines the concept of new public diplomacy against empirical data derived from three country case studies, in order to offer a systematic assessment of policy and practice in the early 21st century. The new public diplomacy (PD) is a major paradigm shift in international political communication. Globalisation and a new media landscape challenge traditional foreign ministry ‘gatekeeper’ structures, and foreign ministries can no longer lay claim to being sole or dominant actors in communicating foreign policy. This demands new ways of elucidating foreign policy to a range of nongovernmental international actors, and new ways of evaluating the influence of these communicative efforts. The author investigates the methods and strategies used by five foreign ministries and cultural institutes in three countries as they attempt to adapt their PD practices to the demands of the new public diplomacy environment. Drawing upon case studies of US, British, and Swedish efforts, each chapter covers national policy, current activities, evaluation methods, and examples of individual campaigns. This book will be of much interest to students of public diplomacy, foreign policy, political communication, media studies and international relations in general.




The Decline and Fall of the United States Information Agency


Book Description

Using newly declassified archives and interviews with practitioners, Nicholas J. Cull has pieced together the story of the final decade in the life of the United States Information Agency, revealing the decisions and actions that brought the United States' apparatus for public diplomacy into disarray.




Public Diplomacy


Book Description

New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been. Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years – nation-branding and partnership – and sets out the foundations for successful global public engagement. Rich with case studies and examples drawn from ancient times through to our own digital age, the book shows the true capabilities and limits of emerging platforms and technologies, as well as drawing on lessons from the past which can empower us and help us to shape the future. This comprehensive and accessible introduction is essential reading for students, scholars, and practitioners, as well as anyone interested in understanding or mobilizing global public opinion.




Public Diplomacy and the Implementation of Foreign Policy in the US, Sweden and Turkey


Book Description

This book presents a comprehensive framework, six pathways of connection, which explains the impact of public diplomacy on achieving foreign policy goals. The comparative study of three important public diplomacy practitioners with distinctive challenges and approaches shows the necessity to move beyond soft power to appreciate the role of public diplomacy in global politics. Through theoretical discussions and case studies, six pathways of connection is presented as a framework to design new public diplomacy projects and measure their impact on foreign policy.




Diplomacy for the 21st Century


Book Description

Diplomacy for the 21st Century recommends steps that the Department of State should embrace to take full advantage of the leading science and technology (S&T) capabilities of the United States. These capabilities provide the department with many opportunities to promote a variety of the interests of the United States and its allies in a rapidly changing world wherein S&T are important drivers of economic development at home and abroad and help ensure international security. This report assesses and makes recommendations concerning the changing environment for the conduct of diplomacy in the years ahead, with a focus on the role of S&T in the development and implementation of U.S. policies and programs. According to this report, prompt steps by the department's leadership are essential to ensure adequate comprehension of the importance of S&T-related developments throughout the world and to incorporate this understanding within the nation's foreign policy for the 21st century. This report also urges the adoption by the department of a broader whole-of-society approach in carrying out its responsibilities at home and abroad - extending beyond traditional interagency coordination and the narrow band of current external partners to include foundations, universities, research centers, and other groups who are extending their international reach.




21st-Century Diplomacy


Book Description

In the 21st century, new kinds of challenges resulting from interdependence among states and globalization have had a determining impact of the conduct of diplomacy. Diplomacy has become multifaceted, pluri-directional, volatile and intensive, due to the increased complexity in terms of actors, dialogues subjects, modes of communication, and plurality of objectives. This unique text, written by a leading scholar and Foreign Service expert, examines all such factors to provide the definitive guide to diplomacy as it is practiced today. With a multitude of examples from around the world, including the US, UK, EU, Africa, Asia, and Latin America, the book covers the spectrum of diplomacy practice, including regional diplomacy, diplomacy of small states, performance management, handling of decisions and crisis, use of information technology, and reform in foreign ministries. Also included are chapters on craft skills and practical exercises. 21st Century Diplomacy will be essential to anyone learning diplomacy, and will also support courses in international relations, foreign policy, and intercultural communication.




Diplomacy in the 21st Century


Book Description

This book provides an introduction to the theory and practice of diplomacy and its vital role in an era of increasing international uncertainty. The work employs a distinctive "diplomatic perspective" on international relations and argues that the experience of conducting diplomacy gives rise to a set of priorities: first, the peaceful resolution of disputes; second, the avoidance of unwanted conflict; and, third, the minimization of the intensity of violent conflict where it has become unavoidable. It argues that changes in the international system require a shift in priorities from the diplomacy of problem-solving by building institutionalized cooperation, to the diplomacy of managing relationships between people. Divided into three sections, the first examines what is meant when we talk about diplomacy, why we need diplomats, and the operations of the modern diplomatic system of states. The second discusses the "three bads," about which people generally worry: bad leaders, bad media, and bad followers. The idea of "bad" is considered in terms of the moral character, professional competence, and the consequences of what people do for us. The final section discusses diplomacy and bad diplomats, reviewing what people can do to help themselves and the professionals be good diplomats. This book is intended as a primary text for courses in international diplomacy and as a supplementary text for courses on contemporary issues in international relations.




Popular Music and Public Diplomacy


Book Description

In the early years of the Cold War, Western nations increasingly adopted strategies of public diplomacy involving popular music. While the diplomatic use of popular music was initially limited to such genres as jazz, the second half of the 20th century saw a growing presence of various popular genres in diplomatic contexts, including rock, pop, bluegrass, flamenco, funk, disco, and hip-hop, among others. This volume illuminates the interrelation of popular music and public diplomacy from a transnational and transdisciplinary angle. The contributions argue that, as popular music has been a crucial factor in international relations, its diplomatic use has substantially impacted the global musical landscape of the 20th and 21st centuries.




The Oxford Handbook of Modern Diplomacy


Book Description

Including chapters from some of the leading experts in the field this Handbook provides a full overview of the nature and challenges of modern diplomacy and includes a tour d'horizon of the key ways in which the theory and practice of modern diplomacy are evolving in the 21st Century.