Media affected political elections and shaping public opinion


Book Description

Seminar paper from the year 2009 in the subject Communications - Mass Media, grade: A, , language: English, abstract: Political elections are seen to be very important to every country, so in the agenda setting, media gate-keepers tends to rank it very high and show on prime time to attract audiences. Attractive pictures, figures and larger fonts are adopted in order to around public awareness. The images of candidates are all depends on how media shape them and the way of reporting. Public opinions will then form after audiences receiving different kind of information from media. In a certain extent, I believe the effect of media in political elections is influential to voters. Media has bias in transmitting the message and thus attract different group of political elections voters. In advertisements of elections, the quantity, use of words and variation of targeted voters can affect voters’ selections in political elections. Yet, accumulated believes and value system is not easy to change under the perceived predisposition. The selective perception and selective retention set limits towards the effect of mass media.




The News and Public Opinion


Book Description

The daily news plays a major role in the continuously changing mix of thoughts, feelings and behavior that defines public opinion. The News & Public Opinion details these effects of the news media on the sequence of outcomes that collectively shape public opinion, beginning with initial attention to the various news media and their contents and extending to the effects of this exposure on the acquisition of information, formation of attitudes and opinions and to the consequences of all these elements for participation in public life. Sometimes called the hierarchy of media effects, this sequence of outcomes describes the communication process involved in the formation of public opinion. Although the media landscape is undergoing rapid change, key elements remain the same, and The News & Public Opinion emphasizes these basic principles of communication established over decades of empirical social science investigations into the impact of mass communication on public opinion. The primary audience for this book is students, both advanced undergraduates and graduate students, as well as members of the general public who want to understand the role of the news media in our civic life.




Politics and Communication in America


Book Description

Communication provides the basis of social cohesion, issue discussion, and legislative enactmentcore features of political activity and governing in the United States. Denton and Kuypers, experts in the field of political communication, synthesize materials and sources from political science, communication, history, journalism, and sociology to demonstrate how communication intersects with these fields to formulate political beliefs, attitudes, and values. Conventional categories of political activitycampaigns, activity in Congress, the courts, the mass media, and the presidencystructure the discussions. Theoretical and applied concepts drawn from firsthand sources and classic historical works, plus extensive use of contemporary examples, enrich understanding. Written in an engaging, accessible style that is geared to an undergraduate audience, the text ignites readers awareness that the essence of politics is talk or human interaction. Such interaction is formal and informal, verbal and nonverbal, public and privatebut always persuasive in nature, causing audiences to interpret, to evaluate, and to act.




Public Opinion, Campaign Politics & Media Audiences


Book Description

This timely book investigates the fascinating landscape of media-driven politics through the prisms of 'public opinion', political campaigning, and audiences. From Indigenous voting rights and climate change to talkback radio and right-wing populism, Public Opinion, Campaign Politics & Media Audiences showcases new research in political science, history and media studies. Contributors scrutinise the relationship between polls, party policy and voting behaviour, and evaluate the roles of oratory and the media in electioneering and political communication across Australia, Britain and the United States. The eight chapters are based on papers delivered at a symposium to honour Murray Goot FASSA, Emeritus Professor of Politics and International Relations, on his retirement from Macquarie University.




The Oxford Handbook of American Public Opinion and the Media


Book Description

With engaging new contributions from the major figures in the fields of the media and public opinion The Oxford Handbook of American Public Opinion and the Media is a key point of reference for anyone working in American politics today.




Democracy without Citizens


Book Description

"The free press cannot be free," Robert Entman asserts. "Inevitably, it is dependent." In this penetrating critique of American journalism and the political process, Entman identifies a "vicious circle of interdependence" as the key dilemma facing reporters and editors. To become sophisticated citizens, he argues, Americans need high-quality, independent political journalism; yet, to stay in business while producing such journalism, news organizations would need an audience of sophisticated citizens. As Entman shows, there is no easy way out of this dilemma, which has encouraged the decay of democratic citizenship as well as the media's continuing failure to live up to their own highest ideals. Addressing widespread despair over the degeneration of presidential campaigns, Entman argues that the media system virtually compels politicians to practice demagoguery. Entman confronts a provocative array of issues: how the media's reliance on elite groups and individuals for information inevitably slants the news, despite adherence to objectivity standards; why the media hold government accountable for its worst errors--such as scandals and foreign misadventures--only after it's too late to prevent them; how the interdependence of the media and their audience molds public opinion in ways neither group alone can control; why greater media competition does not necessarily mean better journalism; why the abolition of the FCC's Fairness Doctrine could make things worse. Entman sheds fascinating light on important news events of the past decade. He compares, for example, coverage of the failed hostage rescue in 1980, which subjected President Carter to a barrage of criticism, with coverage of the 1983 bombing that killed 241 Marines in Lebanon, an incident in which President Reagan largely escaped blame. He shows how various factors unrelated to the reality of the events themselves--the apparent popularity of Reagan and unpopularity of Carter, differences in the way the Presidents publicly framed the incidents, the potent symbols skillfully manipulated by Reagan's but not by Carter's news managers--produced two very different kinds of reportage. Entman concludes with some thoughtful suggestions for improvement. Chiefly, he proposes the creation of subsidized, party-based news outlets as a way of promoting new modes of news gathering and analysis, of spurring the established media to more innovative coverage, and of increasing political awareness and participation. Such suggestions, along with the author's probing media criticisms, make this book essential reading for anyone concerned about the state of democracy in America.




Contemporary Public Opinion


Book Description

This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.




Retooling Politics


Book Description

Provides academics, journalists, and general readers with bird's-eye view of data-driven practices and their impact in politics and media.




Media Power in Politics


Book Description

A collection of 37 articles by authors from several social science backgrounds ... Includes essays on ... the history of mass media effects, the agenda-setting function of the press, business coverage in network newscasts, television campaign coverage, media power in presidential elections, and the flow of news among nations. The articles also explore the media's role in the Vietnam War, Watergate, and the Three Mile Island and Iranian hostage crises.




Political Campaign Communication


Book Description

Now in its third edition, Political Campaign Communication: Inside and Out examines the intricacies of political campaigning through the eyes of both an academic and a political consultant. Unlike others in its field, this text takes a broad view of political campaigning, discussing both theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events. This new edition delves into ongoing changes in the American political environment, with fuller examinations of women and gender, the involvement of social media in political campaigning, political money, and ethics. Advanced undergraduate and graduate students of political communication can make use of updated chapter-by-chapter discussion questions and online practice quizzes.