Publicity Methods Reading List
Author : Evart Grant Routzahn
Publisher :
Page : 52 pages
File Size : 16,90 MB
Release : 1924
Category : Advertising
ISBN :
Author : Evart Grant Routzahn
Publisher :
Page : 52 pages
File Size : 16,90 MB
Release : 1924
Category : Advertising
ISBN :
Author : United States. Foreign and Domestic Commerce Bureau
Publisher :
Page : 14 pages
File Size : 23,36 MB
Release : 1929
Category :
ISBN :
Author : Jodee Blanco
Publisher : Skyhorse Publishing Inc.
Page : 308 pages
File Size : 19,61 MB
Release : 2004-05
Category : Business & Economics
ISBN : 9781581153491
This text provides authors and publishers with information on how to conceptualize, develop and implement a winning, multi-dimensional book campaign. It discusses differences between trade and consumers and how to construct a campaign and also includes exercises.
Author : Deborah Cook
Publisher : Verso Books
Page : 193 pages
File Size : 37,96 MB
Release : 2018-11-27
Category : Philosophy
ISBN : 178873081X
The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuable resources for critique and contestation during this turbulent period. To assess these resources, it examines the work of two of the twentieth century's more prominent social theorists: Theodor W. Adorno and Michel Foucault. Although Adorno was situated squarely in the Marxist tradition that Foucault would occasionally challenge, Deborah Cook demonstrates that their critiques of our current predicament are complementary in important respects. Among other things, these critiques converge in their focus on the historical conditions-economic in Adorno and political in Foucault-that gave rise to the racist and authoritarian tendencies that continue to blight the West. Cook also shows that, when Adorno and Foucault plumb the economic and political forces that have shaped our identities, they offer remarkably similar answers to the perennial question: What is to be done?
Author : Joseph Favorito
Publisher : Routledge
Page : 385 pages
File Size : 19,35 MB
Release : 2013
Category : Business & Economics
ISBN : 0415635004
With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider's view of the sports communications industry or the importance of PR and media relations in building successful sports organizations.
Author : Edward L. Bernays
Publisher : University of Oklahoma Press
Page : 387 pages
File Size : 32,3 MB
Release : 2013-07-29
Category : Social Science
ISBN : 0806188839
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Author : Russell Sage Foundation
Publisher :
Page : 64 pages
File Size : 44,24 MB
Release : 1928
Category : Social sciences
ISBN :
Author : Russell Sage Foundation. Dept. of Recreation
Publisher :
Page : 104 pages
File Size : 42,59 MB
Release : 1927
Category :
ISBN :
Author : Library of Congress. Copyright Office
Publisher :
Page : 1752 pages
File Size : 44,42 MB
Release : 1925
Category : American drama
ISBN :
Author : Joe Pulizzi
Publisher : McGraw Hill Professional
Page : 286 pages
File Size : 35,46 MB
Release : 2009-05-02
Category : Business & Economics
ISBN : 0071628827
Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers—without interrupting their lives. It’s the new way of marketing, and it’s the only way to build a loyal, engaged customer base. “Pulizzi and Barrett have taken integrated marketing communications to the next level. . . . Every marketer, large or small, can use this text to build better ongoing customer relationships.” —Don Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University “Deftly navigating the worlds of PR, advertising and marketing, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, but creating compelling and useful content.” —Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360 Digital Influence, and author of Personality Not Included “Get Content Get Customers provides a play-by-play for any marketer who is serious about breaking away from the pack.” —Greg Verdino, Chief Strategy Officer, Crayon, LLC