Ad Astra


Book Description

Once upon a time - the 1980s - in a galaxy not really all that far away - New York - Michael Gingold started a collection of newspaper advertisements for the science fiction, fantasy, and horror releases that stoked his passion as a genre fan. Eventually, he would grow up to become editor-in-chief of the horror magazine Fangoria, plus a writer for numerous other genre publications, a screenwriter, respected author, and all-around expert for films frightful and fanstastical. As the years went by, Michael held on to this collection of weird and wonderful art, eventually publishing the best-selling, horror-themed Ad Nauseam: Newsprint Nightmares from the 1980s and its sequel, Ad Nauseam II: Newsprint Nightmares from the 1990s and 2000s. And now he presents Ad Astra: 20 Years of Newspaper Ads for Sci-Fi & Fantasy Films, a year-by-year look at the movies that shaped many a childhood in the '80s and '90s. Inside this 270-page book, you'll find Star Trek to Starship Troopers, The Dark Crystal to Dark City, Blade Runner to The Running Man, RoboCop to Robot Jox, The Empire Strikes Back to Back to the Future, and many, many more. See alternate artwork for your favorite films, learn the fascinating behind-the-scenes stories of their marketing campaigns, and read the most entertaining and unexpected quotes from reviewers at the time all carefully curated by Michael. So throw on your jetpack as we travel back in time to when print was king and movie marketing was an art form for the ages!







Ogilvy on Advertising


Book Description

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.




Black Ops Advertising


Book Description

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.




To Repair a Broken World


Book Description

The authoritative biography of Henrietta Szold, founder of Hadassah, introduces a new generation to a remarkable leader who fought for womenÕs rights and the poor. Born in Baltimore in 1860, Henrietta Szold was driven from a young age by the mission captured in the concept of tikkun olam, Òrepair of the world.Ó Herself the child of immigrants, she established a night school, open to all faiths, to teach English to Russian Jews in her hometown. She became the first woman to study at the Jewish Theological Seminary, and was the first editor for the Jewish Publication Society. In 1912 she founded Hadassah, the international womenÕs organization dedicated to humanitarian work and community building. A passionate Zionist, Szold was troubled by the JewishÐArab conflict in Palestine, to which she sought a peaceful and equitable solution for all. Noted Israeli historian Dvora Hacohen captures the dramatic life of this remarkable woman. Long before anyone had heard of intersectionality, Szold maintained that her many political commitments were inseparable. She fought relentlessly for womenÕs place in Judaism and for health and educational networks in Mandate Palestine. As a global citizen, she championed American pacifism. Hacohen also offers a penetrating look into SzoldÕs personal world, revealing for the first time the psychogenic blindness that afflicted her as the result of a harrowing breakup with a famous Talmudic scholar. Based on letters and personal diaries, many previously unpublished, as well as thousands of archival documents scattered across three continents, To Repair a Broken World provides a wide-ranging portrait of a woman who devoted herself to helping the disadvantaged and building a future free of need.




Adland


Book Description

Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.










Advertising Cultures


Book Description

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Through an innovative mix of business strategy and cultural theory, this pioneering book provides a behind-the-scenes analysis of the link between advertising and larger cultural forces, as well as a rare look into the workings of agencies themselves. How do advertisements endeavour to capture real life? How do advertising agencies think of their audience: the consumer and their corporate client? What issues do agencies have to consider when using an advertisement in a range of different countries? What specific methods are used to persuade us not only to buy but to remain loyal to a product? How do advertisers fan consumer desire? An incisive understanding of human behaviour is at the core of all these questions and is what unites advertisers and anthropologists in their work. While this link may come as a surprise to those who consider the former to be firmly rooted in commerce and the latter in culture, this book clearly shows that these two fields share a remarkable number of convergences. From constructing a Japaneseness that appeals to two very different Western audiences, to tracking advertising changes in the post World War II period, to considering how people can be influenced by language and symbols, Advertising Cultures is an indispensable guide to the production of images and to consumer behaviour for practitioners and students alike.




Media


Book Description

Examines the role of the media in elections, discussing how it can be used to explore issues, expose controversy, and explain candidates' platforms.