"Race" is a Four-letter Word


Book Description

A tour de force work by a leading scholar, "Race" Is a Four-Letter Word explores the history of the concept of race in America, the reasons why the concept has no biological validity, and the ways in which it grew to become accepted as an idea that virtually everyone regards as self-evident. An ardent and eloquent opponent of typology, essentialism, and stereotyping, C. Loring Brace has based this engaging study on the "Problems of Race" course that he has taught at the University of Michigan for the past thirty-five years. Opening with an explanation of why the concept of race is biologically indefensible, "Race" Is a Four-Letter Word shows how the major elements of human biological variation have unrelated distributions and cannot be understood if the existence of "races" is assumed as a starting point. The book then examines the course of events that created the concept of race, journeying through time from Herodotus through Marco Polo; to the Renaissance and the role of the New World; on up to the American Civil War, the curious results of the alliance switch in World War I, Arthur Jensen, The Bell Curve, J. Philippe Rushton, and the Pioneer Fund in the twenty-first century. Ideal as a supplementary text in anthropology courses, "Race" Is a Four-Letter Word can also be used in history of science courses and sociology courses. It is captivating reading for professionals and anyone else who seeks enlightenment on the socially debatable issue of "race."




Fear Is Just a Four-Letter Word


Book Description

Instant Wall Street Journal bestseller! From the first female real estate broker on Million Dollar Listing LA, a no-nonsense guide to analyzing big egos, deflecting power plays, and taking control of any room. Behind Tracy Tutor's on-screen persona is an uncanny knack for projecting confidence in the most intimidating of circumstances. The breezy, tough-talking, utterly inimitable businesswoman has rivaled her male co-stars to land increasingly high-profile deals in the world of LA real estate. Now, Tracy is leveraging her years of experience to write the go-to manual for any woman struggling to convince people she's in charge. If you get thrown off course by narcissistic personalities or freaked out by high-stakes situations, don't assume you're weak. When fear is running the show, you get wrapped up in your head and start missing important cues. Yes, the people you're dealing with seem scary, but they're more predictable than you think. Once you understand them, it's easy to push the right levers of influence to get what you want. Through candid, hilarious stories of her rise through a world of misogyny and cutthroat business dealings (text message screen shots from creeps included!), Tracy offers a crash course in the psychology of power dynamics and social signaling. You'll learn: What five things you should always find out about someone before you meet them How to choose the perfect outfit for an important meeting, even when dressing on a budget When and how to use humor strategically to lighten the mood and command authority This book is a must-read for any ambitious woman who wants to win her next business confrontation before she even walks into the room.




Rigor Is NOT a Four-Letter Word


Book Description

Learn how to increase instructional rigor so that all students can reach higher levels of learning! In this new edition of a best seller, author Barbara R. Blackburn offers practical ideas for raising expectations, increasing complexity, integrating scaffolding into instruction, creating open-ended choices and projects, and much more. This timely new edition provides connections to rigorous standards, plus it features new sections on topics such as questioning models, student ownership, Genius Hour, summative assessments, becoming a teacher-leader, and increasing rigor in instructional technology. Appropriate for teachers of all grade levels and subject areas, the book is filled with helpful strategies and tools that you can implement immediately. In addition, full-sized templates are available as eResources on our website (www.routledge.com/9781138569560) so you can download and print them for classroom use. With its practical advice and helpful tools, Rigor Is NOT a Four-Letter Word will set you and your students on the fast track to higher learning and sustained success.




No Is a Four-Letter Word


Book Description

New York Times bestselling author and six-time WWE champion Chris Jericho shares 20 of his most valuable lessons for achieving your goals and living the life you want. Chris Jericho has known what he wanted out of life since he was a teenager: to be a pro wrestler and to be in a rock 'n' roll band. Most of his high school friends felt that he lacked the tools necessary to get into either, but Chris believed in himself. With the wise words of Master Yoda echoing through his head ("Do or do not. There is no try."), he made it happen. As a result, Chris has spent a lifetime doing instead of merely trying, managing to achieve his dreams while learning dozens of invaluable lessons along the way. No Is a Four-Letter Word distills more than two decades of showbiz wisdom and advice into twenty easy-to-carry chapters, including: Developing a strong work ethic thanks to WWE chairman Vince McMahon, Remembering to always look like a star from Gene Simmons of KISS, Learning to let it go when the America's Funniest Home Videos hosting gig goes to his rival, Adopting a sense of perpetual reinvention from the late David Bowie, Making sure to sell himself like his NHL-legend father Ted Irvine taught him, and Going the extra mile to meet Keith Richards (with an assist from Jimmy Fallon). Now, in the hopes that those same principles might help and inspire his legions of fans, Chris has decided to share them while recounting the fantastic and hilarious stories that led to the birth of these rules. The result is a fun, entertaining, practical, and inspiring book from the man with many scarves but only one drive: to be the best. After reading No Is a Four-Letter Word, you'll discover that you might have what it takes to succeed as well...you just need to get out there and do it. That's what Jericho would do.




Four Letter Word


Book Description

Get ready for Trouble (R.S. Grey, USA Today bestselling author) in this New York Times bestseller about starting over, finding love, and embracing life's second chances. Sydney Paige was never so mortified to hear the words "wrong number" in her life. She meant to tell off the guy who broke her best friend's heart, but unleashed her anger on a perfect stranger instead. And now her world is turned upside down by the captivating man who wants to keep her on the line. Brian Savage is living a life he's quickly come to hate-until Sydney's wild rant has him hooked and hungry for more. Soon the sexy woman on the phone becomes the lover in his bed. But Brian has secrets, and the closer he lets Syd get, the harder it is to shield her from the devastating mistakes of his past.




Four-letter Words


Book Description

A crossword puzzle champion discusses the rules and regulations of doing crossword puzzles; offers facts about puzzle history and lore; and provides tips, techniques, and strategies for solving difficult puzzles.




Rigor is Not a Four-letter Word


Book Description

Reader-friendly and practical, Rigor is NOT a Four-Letter Word is filled with tools you can use every day to raise the level of rigor in your classroom. These strategies can be incorporated immediately across content areas, grades, and subjects. Barbara Blackburn clearly defines what rigor is and how individual teachers can provide challenging learning experiences in their classrooms to prepare students for a better future.




Brand is a Four Letter Word


Book Description

In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marketing: positioning. In fact, McGhie believes there's no marketing problem or opportunity that can't be framed as a positioning exercise. He argues that brands are a marketplace response, not a marketer's stimulus; if that response from the audience is simple, clear and on strategy, marketers can build a brand. Drawing on his 30-year career working with some of world's best-known brands, including Disney, ESPN, Nike, Google, Visa, Expedia, Best Buy, Microsoft, Anheuser-Busch, Abbott and YouTube, McGhie tackles the strategic essence of positioning and creating differentiated advantage. He deftly weaves the positioning discussion throughout the book with a series of real-life anecdotes to deliver a crisp, clear view of what it means to build a brand. McGhie has written a practical book that will guide and inspire marketers and in turn help them guide and inspire their audiences.




Four Letter Word


Book Description

An original compilation of short fiction created in the form of a series of love letters by forty celebrated writers includes contributions from Jonathan Lethem, A.L. Kennedy, Jan Morris, Douglas Coupland, Margaret Atwood, and Ursula K. Le Guin.




Holy Is a Four-Letter Word


Book Description

Holy Is a Four-Letter Word responds to the need for an accessible and simple articulation of the holy life, and what it means for the collective church as well as for individual believers. This goal is accomplished by taking the fundamental tenets of holiness doctrine and shaping them around twelve four-letter words: (1) Holy, (2) Self, (3) Full, (4) Pure, (5) Will, (6) Mind, (7) Body, (8) Love, (9) Rest, (10) Life, (11) Sent, and (12) Call. Each chapter deals with holy living according to scripture as it pertains to each four-letter word. Setting the concept of holiness against the backdrop of modern (and often profane) media culture accomplishes two objectives: (1) it reveals the relevance and urgency of holy living amongst a super-charged, secular media culture, and (2) defining holy living, first and foremost, by what it is not thereby accentuating "holy" as being set a part for the purposes of God.