Radios Niche Marketing Revolution FutureSell


Book Description

Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues. Market fragmentation, happening in every market across the globe, has led marketers and media into the new era of niche marketing. Mass-marketing strategies are obsolete. Radio, cable (wired and unwired), and television are being forced to alter the way they present their products, promotions, and marketing strategies. FutureSell provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations. Your clients don't want to buy advertising period. They do, however, want to sell their products and services. Your advertisers' markets are also fragmenting. Cutting-edge companies now seek ways to learn their customers' smallest needs and cater to their customers' perceptions. Yet, very few businesses or ad agencies know how to conduct niche or one-to-one marketing. With the techniques introduced in this book, you can create new revenue streams while upgrading your largest advertisers. The ideas you'll encounter work for multi-national media conglomerates, stations in small markets, and duopolies in any market size. Owners, group heads, managers, salespeople, programmers, copywriters, and office staff will gain valuable insight to make their jobs easier and more productive. Radio people, ad agency executives, and advertisers will discover a money-making glimpse into the future.




Radio in Revolution


Book Description

An exploration of the interplay of early radio technology and state power in Mexico, especially during the rule of Porfirio Daiaz and the Mexican Revolution.




Radio in Revolution


Book Description

Long before the Arab Spring and its use of social media demonstrated the potent intersection between technology and revolution, the Mexican Revolution employed wireless technology in the form of radiotelegraphy and radio broadcasting to alter the course of the revolution and influence how political leaders reconstituted the government. Radio in Revolution, an innovative study of early radio technologies and the Mexican Revolution, examines the foundational relationship between electronic wireless technologies, single-party rule, and authoritarian practices in Mexican media. J. Justin Castro bridges the Porfiriato and the Mexican Revolution, discussing the technological continuities and change that set the stage for Lázaro Cárdenas's famous radio decree calling for the expropriation of foreign oil companies. Not only did the nascent development of radio technology represent a major component in government plans for nation and state building, its interplay with state power in Mexico also transformed it into a crucial component of public communication services, national cohesion, military operations, and intelligence gathering. Castro argues that the revolution had far-reaching ramifications for the development of radio and politics in Mexico and reveals how continued security concerns prompted the revolutionary victors to view radio as a threat even while they embraced it as an essential component of maintaining control.




WBCN and the American Revolution


Book Description

How Boston radio station WBCN became the hub of the rock-and-roll, antiwar, psychedelic solar system. While San Francisco was celebrating a psychedelic Summer of Love in 1967, Boston stayed buttoned up and battened down. But that changed the following year, when a Harvard Law School graduate student named Ray Riepen founded a radio station that played music that young people, including the hundreds of thousands at Boston-area colleges, actually wanted to hear. WBCN-FM featured album cuts by such artists as the Mothers of Invention, Aretha Franklin, and Cream, played by announcers who felt free to express their opinions on subjects that ranged from recreational drugs to the war in Vietnam. In this engaging and generously illustrated chronicle, Peabody Award–winning journalist and one-time WBCN announcer Bill Lichtenstein tells the story of how a radio station became part of a revolution in youth culture. At WBCN, creativity and countercultural politics ruled: there were no set playlists; news segments anticipated the satire of The Daily Show; on-air interviewees ranged from John and Yoko to Noam Chomsky; a telephone “Listener Line” fielded questions on any subject, day and night. From 1968 to Watergate, Boston’s WBCN was the hub of the rock-and-roll, antiwar, psychedelic solar system. A cornucopia of images in color and black and white includes concert posters, news clippings, photographs of performers in action, and scenes of joyousness on Boston CommonInterwoven through the narrative are excerpts from interviews with WBCN pioneers, including Charles Laquidara, the “news dissector” Danny Schechter, Marsha Steinberg, and Mitchell Kertzman. Lichtenstein’s documentary WBCN and the American Revolution is available as a DVD sold separately.




The Birth of Top 40 Radio


Book Description

"Top 40" was the preeminent American radio format of the 1950s and 1960s. Although several radio station group owners offered their own versions of the format, the AM stations owned by Todd Storz and his father were acknowledged as the principal developers of Top 40 radio, and the prime movers in making it a nationwide ratings and revenue success. The Storz Stations in St. Louis, Omaha, New Orleans, Minneapolis-St. Paul, Kansas City, Oklahoma City and Miami are profiled in this book, as are various Storz air personalities and executives. A detailed chapter examines the unique "Storz Station sound," revealing the complexity of what detractors portrayed as a simplistic format. Another covers Storz advertising in radio trade magazines, which cemented the company's image as the format's most successful station group and Top 40 as the dominant programming of the day. There are extensive quotations from the memoirs of several of the founders of the format.




Green Software Defined Radios


Book Description

Green Software De?ned Radios, the title of this book may have originated from a lackofinspiration,andthecombinationofhardwork,jetlag,anddrinkinggreentea. The message we want to convey however, is that SDRs are a promising technology for the future, providing they are designed for ef?cient usage of scarce resources: energy and spectrum. In the last years, the R&D teams focusing on wireless c- munication (around the world and at IMEC speci?cally), have realized great bre- throughs. It is our honor, building on this knowledge, to bring a comprehensive overview of the essential technologies. We are grateful that Springer is willing to publish in their collection on radio technologies, a book on green SDRs, a weird species still today, yet maybe the baseline for the day after tomorrow. Dear reader, we wish that you ?nd in the following pages, including the references, some int- esting insights, and that this book may live more or less up to your expectations (and hopefully more than less). Thisbook’sclosingstatesthatthequestforGreenSDRshasnotended,thisisjust the beginning. Concerning this book however, we are happy that today the opposite is true. We want to acknowledge our colleagues at IMEC for their great scienti?c contribution, and even more for the enjoyable cooperation.




Radio Waves


Book Description

Offers an insider's view of the outrageous, rebellious, and controversial free-form FM radio era, from its counter-culture rise in the 1960s to its 1980s defeat by the "format machine"




Revolution


Book Description

NATIONAL BESTSELLER We all know the system isn’t working. Our governments are corrupt and the opposing parties pointlessly similar. Our culture is filled with vacuity and pap, and we are told there’s nothing we can do: “It’s just the way things are.” In this book, Russell Brand hilariously lacerates the straw men and paper tigers of our conformist times and presents, with the help of experts as diverse as Thomas Piketty and George Orwell, a vision for a fairer, sexier society that’s fun and inclusive. You have been lied to, told there’s no alternative, no choice, and that you don’t deserve any better. Brand destroys this illusory facade as amusingly and deftly as he annihilates Morning Joe anchors, Fox News fascists, and BBC stalwarts. This book makes revolution not only possible but inevitable and fun.




Software Radio Architecture


Book Description

In einem sogenannten Software-Radio werden die Modulations-Wellenformen nicht durch herkömmliche elektronische Schaltungen, sondern durch eine Software erzeugt. Die so generierten digitalen Signale werden durch einen Breitband-D/A-Wandler in das gewünschte analoge modulierte Signal überführt. Grundlagen und Anwendungen der Technologie erläutert der Autor dieses Bandes, gestützt auf jahrelange Erfahrungen als Seminarleiter. (11/00)




Something in the Air


Book Description

A sweeping, anecdotal account of the great sounds and voices of radio–and how it became a bonding agent for a generation of American youth When television became the next big thing in broadcast entertainment, everyone figured video would kill the radio star–and radio, period. But radio came roaring back with a whole new concept. The war was over, the baby boom was on, the country was in clover, and a bold new beat was giving the syrupy songs of yesteryear a run for their money. Add transistors, 45 rpm records, and a young man named Elvis to the mix, and the result was the perfect storm that rocked, rolled, and reinvented radio. Visionary entrepreneurs like Todd Storz pioneered the Top 40 concept, which united a generation. But it took trendsetting “disc jockeys” like Alan Freed, Murray the K, Wolfman Jack, Cousin Brucie, and their fast-talking, too-cool-for-school counterparts across the land to turn time, temperature, and the same irresistible hit tunes played again and again into the ubiquitous sound track of the fifties and sixties. The Top 40 sound broke through racial barriers, galvanized coming-of-age kids (and scandalized their perplexed parents), and provided the insistent, inescapable backbeat for times that were a-changin’. Along with rock-and-roll music came the attitude that would literally change the “voice” of radio forever, via the likes of raconteur Jean Shepherd, who captivated his loyal following of “Night People”; the inimitable Bob Fass, whose groundbreaking Radio Unnameable inaugurated the anything-goes free-form style that would come to define the alternative frontier of FM; and a small-time Top 40 deejay who would ultimately find national fame as a political talk-show host named Rush Limbaugh. From Hunter Hancock, who pushed beyond the limits of 1950s racial segregation with rhythm and blues and hepcat patter, to Howard Stern, who blew through all the limits with a blue streak of outrageous on-air antics; from the heyday of summer songs that united carefree listeners to the latter days of political talk that divides contentious callers; from the haze of classic rock to the latest craze in hip-hop, Something in the Air chronicles the extraordinary evolution of the unique and timeless medium that captured our hearts and minds, shook up our souls, tuned in–and turned on–our consciousness, and went from being written off to rewriting the rules of pop culture.