Railroad Advertising


Book Description

Relive the glory years of American railroading Return to an era when passenger trains represented the height of luxury and riding the rails was the only way to travel. Classic Railroad Advertising covers nearly a century of memories - of powerful steam locomotives and elegant streamliners, of the brute force of diesel power and the patriotic effort to keep America on the move during a tumultuous world war. During their heyday, railroads employed the top ad agencies and some of the era's best-known illustrators to create compelling magazine advertising. The ads are a wonderful time capsule into a different era, a time when travel meant less about speed and economy and more about comfort and style. Through these ads you'll watch technology advance as railroads embrace streamlined designs and diesels locomotives; ride along as America fights a war, with railroads at front and center of the effort; witness a long, slow decline as passenger trains nearly succumb to competition from automobiles and airplanes, only to re-emerge with a new revitalized role in the guise of Amtrak. Join us for a great railroad journey in print - one that you won't soon forget. • Enjoy nearly 200 color advertisements and authoritative commentary • Remember America's greatest railroads: Pennsylvania, Santa Fe, New York Central, Southern Pacific, and many more • Experience the finest passenger trains, including the Super Chief, 20th Century Limited, California Zephyr, Broadway Limited and others




Printers' Ink


Book Description




Railroad Men


Book Description




The Racial Railroad


Book Description

Reveals the legacy of the train as a critical site of race in the United States Despite the seeming supremacy of car culture in the United States, the train has long been and continues to be a potent symbol of American exceptionalism, ingenuity, and vastness. For almost two centuries, the train has served as the literal and symbolic vehicle for American national identity, manifest destiny, and imperial ambitions. It’s no surprise, then, that the train continues to endure in depictions across literature, film, ad music. The Racial Railroad highlights the surprisingly central role that the railroad has played—and continues to play—in the formation and perception of racial identity and difference in the United States. Julia H. Lee argues that the train is frequently used as the setting for stories of race because it operates across multiple registers and scales of experience and meaning, both as an invocation of and a depository for all manner of social, historical, and political narratives. Lee demonstrates how, through legacies of racialized labor and disenfranchisement—from the Chinese American construction of the Transcontinental Railroad and the depictions of Native Americans in landscape and advertising, to the underground railroad and Jim Crow segregation—the train becomes one of the exemplary spaces through which American cultural works explore questions of racial subjectivity, community, and conflict. By considering the train through various lenses, The Racial Railroad tracks how racial formations and conflicts are constituted in significant and contradictory ways by the spaces in which they occur.




Railway Review


Book Description




Profitable Advertising


Book Description







The Men who Advertise


Book Description