Reader in Library Communication
Author : Mary B. Cassata
Publisher : Information Handling Services
Page : 304 pages
File Size : 39,99 MB
Release : 1976
Category : Language Arts & Disciplines
ISBN :
Author : Mary B. Cassata
Publisher : Information Handling Services
Page : 304 pages
File Size : 39,99 MB
Release : 1976
Category : Language Arts & Disciplines
ISBN :
Author : K. J. McGarry
Publisher : London : Library Association Publishing
Page : 190 pages
File Size : 36,22 MB
Release : 1991
Category : Books and reading
ISBN : 9780853658689
Author : American Library Association
Publisher :
Page : 16 pages
File Size : 17,91 MB
Release : 1953
Category : Libraries
ISBN :
Author : Cordelia Anderson
Publisher : American Library Association
Page : 25 pages
File Size : 31,70 MB
Release : 2020-09-01
Category : Language Arts & Disciplines
ISBN : 0838947999
Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organizational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts. Focusing on big-picture strategies, she shares lessons learned from her 20+ year career in library marketing and communications. No matter what type or size of library you help to lead, by reading this book you will - gain insight into why libraries need to tell their stories more effectively than they are today; - be able to craft a strategic roadmap for marketing your library and communicating its value in a variety of ways that resonate with key audiences; - see why improvements to the structure of your marketing and communications team can lead to better results; - learn practical methods for incorporating audience research into your planning; - know how to remove customer barriers and discontinue practices that are thwarting your marketing efforts; - receive guidance on preparing for potential crises; - understand how to be more community-focused by forming and sustaining partnerships; and - feel confident in engaging with stakeholders so that they become your library's best ambassadors. This book will shake up your marketing and communications approach, helping you implement real changes for lasting results.
Author : Lynn Silipigni Connaway
Publisher :
Page : 0 pages
File Size : 21,22 MB
Release : 2017
Category : Academic libraries
ISBN : 9780838989760
Best practices developed by the profession in capturing and emphasizing academic libraries' contributions to student learning, success, and experience.
Author : Catherine Sheldrick Ross
Publisher : American Library Association
Page : 473 pages
File Size : 24,86 MB
Release : 2013-07-17
Category : Language Arts & Disciplines
ISBN : 155570929X
The new third edition of Communicating Professionally is completely revised with new sections outlining the opportunities offered by contemporary communication media.
Author : Lisa A. Wolfe
Publisher :
Page : 232 pages
File Size : 27,10 MB
Release : 1997
Category : Business & Economics
ISBN :
This step-by-step guide shows how to best incorporate public relations techniques into the library and reap the benefits of well-planned and executed campaign. Chapters explain how to write, review and update a communications plan; develop a corporate identity; make the most of media coverage; use volunteers; get a message out at programmes and events; create effective newsletters, brochures, posters, and other print communications; and use the Internet World Wide Web, online services, and local bulletin board services for publicity. Throughout, examples and case studies illustrate effective communication techniques and strategies for all kinds of libraries. Appendices offering sample news releases, lists of library press, state and national public relations networking opportunities, and online services appropriate for library publicity are also included.
Author : Elmer D. Johnson
Publisher : Metuchen, N.J. : Scarecrow Press
Page : 332 pages
File Size : 26,84 MB
Release : 1973
Category : Language Arts & Disciplines
ISBN :
Author : Tereza Khecyoyan
Publisher : Trivent Publishing
Page : 171 pages
File Size : 30,34 MB
Release : 2018-12-31
Category : Language Arts & Disciplines
ISBN : 6158099651
In 2012, The Library of Congress (Washington, D.C., U.S.A.) had the initiative of organizing an annual meeting which would disseminate the vision of library leaders on the importance of the book. The meeting would gather all the categories involved in the book industry: writers, publishers, editors, professors, librarians. The goal was to create a platform for discussions on how to promote the book as a crucial element for culture and education enhancement. The power of information and its dissemination was discussed within the first edition, while keeping the book as a central element in all debates. After this first edition, the Summit of the book was organized yearly in different locations throughout the world: Singapore (2013), France (2014), Egypt (2015) and Ireland (2016). The event had a powerful international impact and in 2017 the 6th summit was hosted in Brasov (Romania) at the "Transilvania" University. This volume is the collection of the most valuable contributions to the 6th Summit of the Book where experts presented their best practices and expertise in the history and technology of the book, knowledge support, and book dissemination.
Author : Jana Bradley
Publisher : Chicago : American Library Association
Page : 392 pages
File Size : 40,40 MB
Release : 1988
Category : Language Arts & Disciplines
ISBN :