Readings in basic marketing
Author : Edmund Jerome MacCarthy
Publisher :
Page : pages
File Size : 26,32 MB
Release : 1975
Category :
ISBN :
Author : Edmund Jerome MacCarthy
Publisher :
Page : pages
File Size : 26,32 MB
Release : 1975
Category :
ISBN :
Author : Edmund Jerome McCarthy
Publisher : McGraw-Hill/Irwin
Page : 427 pages
File Size : 48,24 MB
Release : 1978-01-01
Category : Marketing
ISBN : 9780256020502
Author : Edmund Jerome McCarthy
Publisher : McGraw-Hill/Irwin
Page : 365 pages
File Size : 35,27 MB
Release : 1987-01-01
Category : Business & Economics
ISBN : 9780256057959
Author : Edmund Jerome McCarthy
Publisher : McGraw-Hill/Irwin
Page : 416 pages
File Size : 50,75 MB
Release : 1975
Category : Business & Economics
ISBN :
Author : Robert Z. Aliber
Publisher : MIT Press
Page : 538 pages
File Size : 40,2 MB
Release : 1993
Category : Business & Economics
ISBN : 9780262510660
This collection of readings provides a solid grounding in the major practical business decisions that students and managers face in a global setting. The organization of the reader emphasizes general patterns of trade and investment flows, while examining in depth - the reasons for the internationalization of firms and the international dimension of various functional areas, including finance, accounting, marketing, and production.In six sections the readings take up changes in international ownership patterns, corporate strategy, international marketing issues, the basic financial decisions and taxation issues for a multinational firm, and political risk. Each section includes an introduction that outlines the basic ideas to be discussed, as well as questions, key terms, and suggestions for further reading.Robert Z. Aliber is Professor of International Economics and Finance at the Graduate School of Business at the University of Chicago. Reid W. Click is Assistant Professor of Economics in the Lemberg Program in International Economics and Finance at Brandeis University.
Author : Philip Kotler
Publisher : Prentice Hall
Page : 484 pages
File Size : 34,28 MB
Release : 1971
Category : Business & Economics
ISBN :
Author : E. Jerome McCarthy
Publisher :
Page : 427 pages
File Size : 22,62 MB
Release : 1978
Category :
ISBN :
Author : E. Jerome (Edmond Jerome). Basic marketing McCarthy
Publisher :
Page : pages
File Size : 45,87 MB
Release : 1984
Category : Marketing
ISBN :
Author : Geraldine McKay
Publisher : Goodfellow Publishers Ltd
Page : 246 pages
File Size : 12,99 MB
Release : 2018-03-06
Category : Business & Economics
ISBN : 1910158992
Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.
Author : Edmund Jerome McCarthy
Publisher :
Page : 0 pages
File Size : 30,95 MB
Release : 1984
Category : Marketing
ISBN : 9780256030198