Ready-to-Use Bold Headline Alphabets


Book Description

Bold, simple, attention-getting, instantly communicative: 8 alphabets in 3 popular sizes in upper- and lowercase, with numbers and punctuation marks. Multiples of each character according to frequency of use.




Marketing For Dummies


Book Description

Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight-forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it’s packed with expert tips on identifying customers, using online resources, satisfying your customer’s needs and boosting your sales. Discover how to: Understand the basics of effective marketing Research customers, competitors and industry Create a compelling marketing strategy Increase consumer awareness Satisfy clients’ needs and boost sales




Contemporary Editing


Book Description

Contemporary Editing offers journalism students a forward-looking introduction to news editing, providing instruction on traditional newsroom conventions along with a focus on emerging news platforms. This comprehensive text provides students with a strong understanding of everything an editor does, addressing essential copy editing fundamentals such as grammar and style; editorial decision making; photo editing, information graphics, and page design; and new media approaches to storytelling. Throughout, the book focuses on how "the editor’s attitude"—a keen awareness of news values, ethics, and audience—comes into play in all facets of news editing. This new edition offers expanded coverage of web publishing and mobile media, giving students solid editing skills for today’s evolving media and news forums. Features of the Third Edition: -Editing 2.0 boxes discuss the impact of digital technology and social media on editing. -Coverage of grammar problems and a new chapter on working with numbers provide students with a strong grasp of math and grammar, which are the underpinnings for all writing and editing. -An emphasis on editing for brevity prepares students to write and edit clearly and briefly, for print and for the web. -A chapter on the art of headline writing guides students through one of the editor’s most important tasks, and introduces the task of search engine optimization. -Examples of ethics and legal situations show students how issues arise in even the most basic stories, and how to address them. -Online exercises present additional practice for students, without needing to purchase a workbook.




Selected Letters


Book Description

Nicholas Hagger's literary, philosophical, historical and political writings are innovatory. He has set out a new approach to literature that combines Romantic and Classical outlooks in a substantial literary oeuvre of 2,000 poems including over 300 classical odes, two poetic epics, five verse plays, three masques, two travelogues and 1,200 stories. He has created a new philosophy of Universalism that focuses on the unity of the universe and humankind and the interconnectedness of all disciplines, and challenges modern philosophy. He has presented an original historical view of the rise and fall of civilisations, and proposed - and detailed - a limited democratic World State with the power to abolish war and solve all the world's problems. Selected Letters draws together those of his letters (written over 60 years) that aid the interpretation and elucidation of his works. Many of his correspondents are well-known figures within literature, philosophy, history and international politics, and Hagger is in the footsteps of Alexander Pope in editing his own letters, which are in the tradition of Pope, Wordsworth, Keats, T.E. Lawrence, Ezra Pound and Ted Hughes (one of his correspondents). They throw light on all aspects of Hagger's vast output, and are required reading for all interested in following the growth of his Universalism, his literary development and his innovatory approach to universal truth. NICHOLAS HAGGER is a poet, man of letters, cultural historian and philosopher. He has lectured at universities in Iraq, Libya and Japan, where he was a Professor of English Literature. He has written 54 books. These include an immense literary offering, most recently King Charles the Wise and Visions of England (both also published by O-Books), and innovatory works within history, philosophy and international politics and statecraft. His archive of papers and manuscripts is held as a Special Collection in the Albert Sloman Library at the University of Essex. In 2016 he was awarded the Gusi Peace Prize for Literature, and in 2019 the BRICS silver medal for ‘Vision for Future'.




Karmic Justice


Book Description

Louis Porter born in Bangor Maine, back when the economic conditions were such that both parents were forced to work to survive as a family. The entire family moved to Skowhegan, Maine where I could fi nish high school. At an early age of seventeen, I joined the Merchant Marines and sailed on cargo ships to many European and South America ports over a two year period, married and enlisted in the U.S. Navy Air Force based in Corpus Christi Texas. Completed college work at Texas A&M with honors in Petroleum Engineering. Went to work with ARCO as a petroleum engineer and handled sales of the companys oil and gas products. Later, I formed Daleo Petroleum and began building underground storages to handle sales, storage facilities and set up pipeline distribution of all liquid gases like ethane & propane for Mid-America Pipeline. We were fi rst to put propane on the Chicago Cotton Exchange as a commodity. I became Bch & CEO of three separate public companies dealing in Rare Earth, Gold Mining, Drilling for oil in Canada and the United States. Brought President Ford to Canada for company meetings and traveled all over North & South America & Europe for business, hunting and fi shing. Beat President Ford out of $14 playing gin and made him sign the bills. I bagged a grizzly bear in British Columbia and caught many sail fi sh off Baja. Wrote & sold 5 novels over the internet as E-Books twenty five yrs. ago.





Book Description




Writing Effective Sales Letters to Supercharge Your Marketing


Book Description

Let's face it, if you can't write a sales letter, you can't sell your products. It's a fact. That's why we're here to walk you through our proven template piece by piece, step by step so that you can emulate it to your hearts content. Where do you start in a sales letter? How do you create an attractive headline? How do you connect to your viewers in such a way that they can't take their eyes of your site until they're purchased your product? We're about to answer all those questions and more. The great thing about this is you don't need to go on any extensive copywriting courses, you don't need to spend years practicing, and there's absolutely no need for you to be an expert or experienced writer in any way. As long as you can write in English, this template works every time... Get this book today and learn how to write effective sales letters and earn extra income online - starting now!




Pulling Newspapers Apart


Book Description

Pulling Newspapers Apart: Analysing Print Journalism explores contemporary UK national and local newspapers at a significant and pivotal moment in their development when some pundits are busily, if mistakenly, announcing their demise. The book offers a detailed examination of features which previous studies have tended to neglect, such as editorial formats (News, Op Ed pages, readers’ letters, cartoons, obituaries, advice columns, features and opinion columns), aspects of newspaper design (page layout, photographs, supplements, online editions, headlines, the emergence of the compact and Berliner editions), newspaper contents (sport, sex and Page 3, royalty, crime, moral panics and politics) as well as the content of newspapers which is not generated by in house journalists (advertising, TV listings, horoscopes, agency copy and public relations materials). This innovative and accessibly written collection provides journalism and media students with an invaluable study of newspapers in the digital age.




News Reporting And Editing


Book Description