Réaliser son business plan en 48 heures


Book Description

En 9 étapes et 48h, cet ouvrage très concret vous accompagne dans la construction de votre business plan. Illustré de nombreux exemples, il permet de traduire un projet d'entreprise en objectifs et actions opérationnelles : Étape 1 : Bien commencer son business plan. Étape 2 : Cibler le marché. Étape 3 : Analyser la concurrence. Étape 4 : Élaborer sa stratégie. Étape 5 : Établir les plans marketing et ventes. Étape 6 : Mettre en oeuvre le projet. Étape 7 : Maîtriser la croissance. Étape 8 : Décrire l'entreprise. Étape 9 : Dresser les états prévisionnels du projet. Dans sa deuxième partie, ce livre propose d'approfondir le volet financier du business plan, crucial pour la réussite du projet. S'appuyant sur de nombreux tableaux financiers, dont plus de 70 sont fournis prêts à l'emploi dans les compléments à télécharger, les auteurs donnent les clés pour piloter sa future entreprise et défendre son projet auprès de financeurs. Cette nouvelle édition mise à jour propose également dans les compléments un outil de simulation intégré pour établir vos premiers tableaux comptables. Configuration requise : PC ou Mac avec le logiciel Microsoft Excel (xls)




The 48 Laws of Power


Book Description

Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.




Business Model You


Book Description

A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique. This book shows readers how to: Understand business model thinking and diagram their current personal business model Understand the value of their skills in the marketplace and define their purpose Articulate a vision for change Create a new personal business model harmonized with that vision, and most important, test and implement the new model When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.




Guide to Business Planning


Book Description

"A comprehensive guide to every aspect of preparing and using a business plan--newly updated and revised. New businesses and existing businesses fare better with well-thought-out plans. It is essential to have a good business plan to raise capital--either for a new venture to get additional capital or within most corporations for new initiatives or for accelerated growth"--Provided by publisher.




Now, Build a Great Business!


Book Description

In this revolutionary book, bestselling business authority Mark Thompson and international success expert Brian Tracy join forces to show readers how great leadership, great people, and great products are the key to building a phenomenally successful business, inspiring customer loyalty--and experiencing tremendous growth. Now, Build a Great Business! does this by revealing a series of seven principles guaranteed to improve any business in any industry. You'll learn how to inspire superior results from everyone around you; attract and keep great people; develop a business plan that maximizes your resources; identify market demands; deliver superior customer service; craft a standout marketing plan; and motivate customers to buy again and again. With real-world examples from wildly successful businesses and accessible, all-encompassing strategies to guide you through the most important facets of any profitable venture--including leadership, sales, and marketing--Now, Build a Great Business! will transform your business and help you deliver extraordinary results.




How to Prepare a Business Plan


Book Description

A good business plan should impress potential financial backers by clarifying aims, providing a blueprint for the future of your company and a benchmark against which to measure growth. Part of Kogan Page's Business Success series, with over 50,000 copies sold worldwide, How to Prepare a Business Plan explains the whole process in accessible language and includes guidance on: producing cash flow forecasts and sample business plans; expanding a business; planning the borrowing; and monitoring business progress. The author introduces several small businesses as case studies, analyses their business plans, monitors their progress and discusses their problems. How to Prepare a Business Plan helps new business owners to consider what they really want out of their business, and to map their own journey and gain a new understanding of their product's place in the market, as well as writing a business plan with the clarity, brevity and logic to keep bank managers interested and convinced. Whether looking to start up or expand, this practical advice will help anyone to prepare a plan that is tailored to the requirements of their business - one that will get the financial backing they need.




The Director


Book Description




The Self-Driven Child


Book Description

“Instead of trusting kids with choices . . . many parents insist on micromanaging everything from homework to friendships. For these parents, Stixrud and Johnson have a simple message: Stop.” —NPR “This humane, thoughtful book turns the latest brain science into valuable practical advice for parents.” —Paul Tough, New York Times bestselling author of How Children Succeed A few years ago, Bill Stixrud and Ned Johnson started noticing the same problem from different angles: Even high-performing kids were coming to them acutely stressed and lacking motivation. Many complained they had no control over their lives. Some stumbled in high school or hit college and unraveled. Bill is a clinical neuropsychologist who helps kids gripped by anxiety or struggling to learn. Ned is a motivational coach who runs an elite tutoring service. Together they discovered that the best antidote to stress is to give kids more of a sense of control over their lives. But this doesn't mean giving up your authority as a parent. In this groundbreaking book they reveal how you can actively help your child to sculpt a brain that is resilient, and ready to take on new challenges. The Self-Driven Child offers a combination of cutting-edge brain science, the latest discoveries in behavioral therapy, and case studies drawn from the thousands of kids and teens Bill and Ned have helped over the years to teach you how to set your child on the real road to success. As parents, we can only drive our kids so far. At some point, they will have to take the wheel and map out their own path. But there is a lot you can do before then to help them tackle the road ahead with resilience and imagination.




Wasted Years, Wasted Lives, Volume 2


Book Description

Volume 2 does what it says on the can - it continues from where the first volume left off. It looks at the bloody years of 1978 and 1979. It covers eyewitness accounts from soldiers on the ground and there is the occasional comment from civilians who were living in the troubled province at the time. There are accounts from the IRA atrocity at the la Mon Restaurant when the terrorists used a napalm-like device to incinerate 12 innocent civilians; it includes the murder of Lord Mountbatten, hero of Burma, and some of his family and staff on his yacht in Co Sligo. It also covers the worst tragedy for the Army in Ulster, the murder of 18 soldiers at Warrenpoint. Every single troubles-related death and every major incident is covered and includes those soldiers who died in 'non-battle' incidents, the ones who are not included in the 'official' figures. The book pulls no punches and the author is outspoken in his criticism of the Irish-American community and their incredibly naïve support of the Republican terrorists who almost destroyed an entire country. The author condemns in equal measure the paramilitaries of both sides and considers the evil activities of Lenny Murphy and the 'Shankill Butchers' as bad as anything which the Provisional IRA or INLA did. The book looks at individual incidents and tries to examine the terrorist mindset and their motives for the atrocities which they carried out in the name of their communities. It supports the security forces unequivocally but renders criticism where appropriate. The book examines the role of the young soldiers from Leeds, Liverpool, Manchester, indeed from every part of the UK from which these young men came. It looks at foot patrols, riot control and the daily fear and threat under which they operated for their four month or two year tours. Read carefully the words of an Irish-American who clearly is contemptuous of the way her fellow Americans almost sleepwalked into supporting the IRA from afar with the dollars which they placed so willingly into the NORAID collection jars. The level of detail and research the author goes into is phenomenal and demonstrates his commitment to continue telling the story of one of Britain's forgotten wars.




Silent Child


Book Description

Unlike people with carefree previous lives, I packed away my past. There are some memories labelled 'Look at', and others 'Leave well alone'... Emily Smith was held in a prison of fear for ten years. When she was four, her father left and a new man was brought into her life. He loved her, he kept telling her so, but the emotional and physical abuse she suffered at his hands were a daily nightmare. Until one day, after he crept into her bedroom, her life became unbearable. Emily found she was different in another way as her autism became more noticeable and punishments for her 'abnormal' behaviour more severe. Astonishingly, she managed to escape her home of hell, where she was abused right in front of her mother. Emily determinedly gained a university place and emerged triumphant with a new life and family in Ireland, desperate to treat her daughter, so similar to her, to a different life. Heartbreakingly true, Silent Child is a testament to Emily's strength as she sheds light on rampant abuse still happening today. Powerful and shocking, sharing her story means she finally has a voice to say: enough.