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The Rebel's Guide to Email Marketing

Author : DJ Waldow

Publisher : Que Publishing

Page : 372 pages

File Size : 45,14 MB

Release : 2012-08-15

Category : Business & Economics

ISBN : 0133048144

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Book Description

A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing! “They” say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever...opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether you’re B2B or B2C, Fortune 500 or startup, this is a complete no-nonsense plan for transforming your email marketing. Discover radically better ways to handle every facet of your campaign: lists, From names, Subject lines, calls to action, social network integration...everything! Learn how to Discover which email marketing “rules” are obsolete--and when to break the rest Optimize every component of your message and campaign Drive list growth that translates directly into the top line Encourage opt-in by systematically simplifying signup Bring real humor and creativity back into your email Write a great main call to action--and great secondary and tertiary calls, too Take full advantage of tools ranging from QR codes to texting to grow your email list Make better technical decisions about prechecked opt-in boxes and other attributes Know when to deliberately introduce “imperfections” into your emails Use email marketing and social media to power each other Prepare for the short- and long-term futures of email marketing



Transform: A rebel’s guide for digital transformation

Author : Gerry McGovern

Publisher : Lulu.com

Page : 210 pages

File Size : 31,6 MB

Release : 2016

Category : Computers

ISBN : 1782807381

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Book Description

"Are you an optimist? Are you a rebel? Do you think that because of digital technology, power is shifting away from organizations towards citizens and customers? Are you a digital change agent? Do you want to transform your organization? Then this book is here to help you"--Back cover.



The Rebel Girl’s Guide to Marketing: Stop Committing Random Acts of Marketing!

Author : Lisa Raebel

Publisher : Hybrid Global Publishing

Page : 150 pages

File Size : 45,82 MB

Release : 2023-02-28

Category : Business & Economics

ISBN : 1957013532

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Book Description

Ever feel like you’re just committing random acts of marketing? Do you know you need marketing yet have NO IDEA where to start? Start here. If you’re looking for a boring business book, put this one down—it’s not for you. This book is about having a RebelMindset and intended to make you think outside the proverbial box of how you create your sales and marketing strategies, considering what marketing is and what it is not. This book is for: • business owners who are frustrated because their marketing is not working • organizations that are getting less than stellar reviews • entrepreneurs who hate to sell • business owners who need to generate leads and find more customers How do you know if you need better marketing? Trust your instincts. You picked up this book, so somewhere in the back of your mind you know your sales and marketing strategies can be improved. At its core, marketing is perception. The hard part is knowing the who, how, when, why, and where to build that perspective! For example: do you know what your voicemail greeting sounds like to a customer? Is it welcoming and inviting for them to leave a message? Or does it sound like you are rushed and just too busy to bother answering the phone when they call? Still not sure this book is for you? Ask yourself this: do you know how you and your organization is being perceived by your customers, prospects, network, and your team? WARNING: As you read this book, you’ll need a pen. The content is intended to be interactive. Each chapter has a downloadable PDF worksheet for you to fill-in so you can take what you learn and customize it to you and your organization. The old saying is that “you cannot see the forest for the trees.” Let me be your guide out of the marketing wilderness and help you create sales and marketing strategies that work!



Email and the Everyday

Author : Esther Milne

Publisher : MIT Press

Page : 331 pages

File Size : 23,75 MB

Release : 2024-07-02

Category : Computers

ISBN : 0262552663

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Book Description

An exploration of how email is experienced, understood, and materially structured as a practice spanning our everyday domestic and work lives. Despite its many obituaries, email is not dead. As a global mode of business and personal communication, email outstrips newer technologies of online interaction; it is deeply embedded in our everyday lives. And yet—perhaps because the ubiquity of email has obscured its study—this is the first scholarly book devoted to email as a key historical, social, and commercial site of digital communication in our everyday lives. In Email and the Everyday, Esther Milne examines how email is experienced, understood, and materially structured as a practice spanning the domestic and institutional spaces of daily life. Email experiences range from the routine and banal to the surprising and shocking. Drawing on interviews and online surveys, Milne focuses on both the material and the symbolic properties of email. She maps the development of email as a technology and as an industry; considers institutional uses of email, including “bureaucratic intensity” of workplace email and the continuing vibrancy of email groups; and examines what happens when private emails end up in public archives, discussing the Enron email dataset and Hillary Clinton's infamous private server. Finally, Milne explores the creative possibilities of email, connecting eighteenth-century epistolary novels to contemporary “email novels,” discussing the vernacular expression of ASCII art and mail art, and examining email works by Carl Steadman, Miranda July, and others.



Soulbbatical

Author : Shelley Paxton

Publisher : S&S/Simon Element

Page : 273 pages

File Size : 24,56 MB

Release : 2020-01-14

Category : Business & Economics

ISBN : 1982131330

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Book Description

Part memoir, part manifesto, Soulbbatical is an invitation to become Chief Soul Officer of your own life—and to open up a whole new world of possibility. “An honest, emotionally gut-wrenching, and ultimately soul-satisfying memoir.” —Kirkus Reviews Former Harley-Davidson executive Shelley Paxton did just that. She walked away at the peak of her twenty-six-year marketing career and embarked on a profoundly personal journey to reconnect with her true purpose and deepest desires. She called it her “Soulbbatical,” and it not only changed her life, it became her calling. Paxton had a wildly successful life by most definitions—iconic brands, executive titles, and a globe-trotting career that took her to over sixty countries. She had one of the coolest jobs in the world, yet couldn’t shake the feeling that she had lost herself along the way. Something was missing. Here, she takes you on a sometimes harrowing, often hilarious journey through the illness, divorce, addiction, and tragedy that finally woke her up. Suddenly she was rebelling for her best life, and embracing a new mission: to encourage others to live their most authentic, courageous, and purposeful lives—today. Soulbbatical is an unconventional, exhilarating, and totally badass road map to discovering what you really want—and getting it. Because no matter how far you’ve strayed from your soul’s true path, it’s never too late for transformation.



The Four Tendencies

Author : Gretchen Rubin

Publisher : Harmony

Page : 274 pages

File Size : 17,5 MB

Release : 2017-09-12

Category : Psychology

ISBN : 1524760927

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Book Description

NEW YORK TIMES BESTSELLER • Are you an Upholder, a Questioner, an Obliger, or a Rebel? From the author of Better Than Before and The Happiness Project comes a groundbreaking analysis of personality type that “will immediately improve every area of your life” (Melissa Urban, co-founder of the Whole30). During her multibook investigation into human nature, Gretchen Rubin realized that by asking the seemingly dry question “How do I respond to expectations?” we gain explosive self-knowledge. She discovered that based on their answer, people fit into Four Tendencies: • Upholders meet outer and inner expectations readily. “Discipline is my freedom.” • Questioners meet inner expectations, but meet outer expectations only if they make sense. “If you convince me why, I’ll comply.” • Obligers (the largest Tendency) meet outer expectations, but struggle to meet inner expectations—therefore, they need outer accountability to meet inner expectations. “You can count on me, and I’m counting on you to count on me.” • Rebels (the smallest group) resist all expectations, outer and inner alike. They do what they choose to do, when they choose to do it, and typically they don’t tell themselves what to do. “You can’t make me, and neither can I.” Our Tendency shapes every aspect of our behavior, so using this framework allows us to make better decisions, meet deadlines, suffer less stress, and engage more effectively. It’s far easier to succeed when you know what works for you. With sharp insight, compelling research, and hilarious examples, The Four Tendencies will help you get happier, healthier, more productive, and more creative.





Rebel Genius

Author : Michael Dante DiMartino

Publisher : Roaring Brook Press

Page : 383 pages

File Size : 25,63 MB

Release : 2016-10-04

Category : Juvenile Fiction

ISBN : 162672539X

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Book Description

A new fantasy-adventure series from the co-creator of the hit animated shows Avatar: The Last Airbender and The Legend of Korra! In twelve-year-old Giacomo's Renaissance-inspired world, art is powerful, dangerous, and outlawed. A few artists possess Geniuses, birdlike creatures that are the living embodiment of an artist's creative spirit. Those caught with one face a punishment akin to death, so when Giacomo discovers he has a Genius, he knows he's in serious trouble. Luckily, he finds safety in a secret studio where young artists and their Geniuses train in sacred geometry to channel their creative energies as weapons. But when a murderous artist goes after the three Sacred Tools--objects that would allow him to destroy the world and everyone in his path—Giacomo and his friends must risk their lives to stop him. “DiMartino masterfully weaves a thrilling action-adventure epic into an imaginative and terrifying world.” —Bryan Konietzko, co-creator of Avatar: The Last Airbender and The Legend of Korra “Rebel Genius is a natural extension of Michael Dante DiMartino's work on Avatar: The Last Airbender: charming young heroes, magical creatures, an innovative magic system, and mysteries galore. There is so much to love about this book!” —Gene Yang, National Ambassador for Young People's Literature and author of American Born Chinese “DiMartino delivers a magical take on the power of art. With a cast that will charm you and an innovative new world to get lost in, Rebel Genius is a gift for fantasy lovers and a treasure for anyone who has ever tried to pick up a brush or a pen and make something new. A lively, thrilling spin on the struggle to create.”—Leigh Bardugo, author of the Grisha trilogy and the Six of Crows series “Rebel Genius contains all of Mike DiMartino's hallmarks: an exquisite world dripping with magic and color, a cast of incredible, diverse characters, and artwork that will take your breath away. Get ready to fall in love.” —Marie Lu, author of the Legend trilogy and the Young Elites trilogy "Rebel Genius is a mind-blowing new series, a passionate blend of adventure, mystery, and puzzle-solving that has no end to its imagination." —Soman Chainani, author of The School for Good and Evil trilogy



Rebel Belle

Author : Rachel Hawkins

Publisher : Penguin

Page : 354 pages

File Size : 46,23 MB

Release : 2014-04-08

Category : Young Adult Fiction

ISBN : 110160333X

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Book Description

Harper Price, peerless Southern belle, was born ready for a Homecoming tiara. But after a strange run-in at the dance imbues her with incredible abilities, Harper's destiny takes a turn for the seriously weird. She becomes a Paladin, one of an ancient line of guardians with agility, super strength and lethal fighting instincts. Just when life can't get any more disastrously crazy, Harper finds out who she's charged to protect: David Stark, school reporter, subject of a mysterious prophecy and possibly Harper's least favorite person. But things get complicated when Harper starts falling for him--and discovers that David's own fate could very well be to destroy Earth. With snappy banter, cotillion dresses, non-stop action and a touch of magic, this new young adult series from bestseller Rachel Hawkins is going to make y'all beg for more. “As surprising as it is delicious.”—BCCB, starred review “Fun with a twist of supernatural and Southern charm.” —VOYA “The romance, coming-of-age aspects, and a well-drawn heroine with a crackling wit will lure in readers.” —Booklist



Eliminate Your Competition

Author : Sean O'Shaughnessey

Publisher :

Page : 298 pages

File Size : 48,72 MB

Release : 2018-05-14

Category :

ISBN : 9780692111925

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Book Description

Most salespeople lose the deal before they ever get started! It isn't uncommon for the customer to have already made a decision before most salespeople even learn of the opportunity. Most salespeople have to beat the preferred competitor by a significant margin just to be considered equivalent. Don't you wish that you could be the preferred vendor in all of your opportunities? Selling is a difficult career in which to make a living; it is not uncommon to have the commission check denied before the salesperson even gets a chance to win. Analysis of thousands of sales situations has made it phenomenally obvious that most salespeople begin their sales campaign so late in the decision-making process that they are virtually guaranteed to lose the order. To make matters worse, when they do start the campaign early enough, most salespeople do not know how to control the prospect adequately so that they can guarantee their victory. Typical turnover for a sales department is 10-20%. Many companies see turnover that approaches 40-60%! This turnover costs them 50% of their revenue-generating capability. In any organization that exceeds 25% turnover, the loss of trust with the customer can be astounding as the new salesperson tries to rebuild the entire relationship. In any given quarter dozens or hundreds of companies do not make their forecasted numbers and are dramatically punished by Wall Street. This book will provide the management of a company with a framework to teach their salespeople how to attain their quotas with higher profits. It will also allow salespeople to rise to the top of their organization and be the super-achievers who win awards, trips, bonuses, and respect. In this book, I will show you how to eliminate your competition and maximize your commission.