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Red Hot Internet Publicity

Author : Penny C. Sansevieri

Publisher : Createspace Independent Publishing Platform

Page : 414 pages

File Size : 13,97 MB

Release : 2015-12-28

Category :

ISBN : 9781519495624

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Book Description

Red Hot Internet Publicity - Fourth Edition! The Shortest Path to Mastering Your Online Promotion Strategies Learn through straightforward, real-world examples The ever-changing world of online promotion can be overwhelming. Especially for authors and small business owners trying to build strong brands. The buzz phrases. The lingo. And the paralyzing feeling of not knowing where to start or what to do. Enough of that already! It's time to dump those feelings forever-and now you can. Because social media and publicity authority, Penny Sansevieri, has created the essential Internet Publicity roadmap. Whether you're a beginner or a seasoned marketer who wants to refine your skills, Red Hot Internet Publicity delivers current, expert insight into how to build the perfect website, drive tons of visitors to your message and build a strong presence on today's Facebook, Twitter, LinkedIn, Pinterest, Google+, YouTube and Instagram. Red Hot Internet Publicity is practical, straightforward and accessible. It eliminates the mystery and guesswork. Page by page, Penny Sansevieri shows you exactly how to: * Amp up engagement on an authentic level and build a loyal fan base * Build a website that turns visitors into customers * Drive thousands of new buyers to your product or service * Share content that excites people and gets them coming back for more * Target your activity for maximum exposure and impact-get noticed! * Utilize strategies that are proven to work on every major social media platform You'll learn that social media isn't about being everywhere, it's about being everywhere that matters. Keep Red Hot Internet Publicity at your fingertips and you'll never have to fear what you don't know. Instead, you'll have a highly-effective Internet publicity plan that's practical, powerful, and custom tailored for your business or book marketing campaign. Penny Sansevieri, CEO and Founder of Author Marketing Experts, Inc., is a bestselling author and internationally recognized book marketing and media relations expert. Her company has developed hundreds of successful book marketing campaigns, and Penny is responsible for researching, creating and implementing the first comprehensive Internet publicity campaign called, The Virtual Author Tour.



Publishing for Profit

Author : Thomas Woll

Publisher : Chicago Review Press

Page : 402 pages

File Size : 18,24 MB

Release : 2014-04-01

Category : Language Arts & Disciplines

ISBN : 1613749732

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Book Description

Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, approaches to online marketing and sales, key concepts of e-book publishing, and provides new information about using financial information to make key management decisions. A new title P & L that incorporates e-books is provided. Over 30 highly practical forms and sample contracts are also included for up-to-the-minute advice.



The Author Training Manual

Author : Nina Amir

Publisher : Penguin

Page : 257 pages

File Size : 18,47 MB

Release : 2014-02-18

Category : Language Arts & Disciplines

ISBN : 1599637677

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Book Description

If you want to write a book that's going to sell to both publishers and readers, you need to know how to produce a marketable work and help it become successful. It starts the moment you have an idea. That's when you begin thinking about the first elements of the business plan that will make your project the best it can be. The reality is that you don't want to spend time and energy writing a book that will never get read. The way to avoid that is to create a business plan for your book, and evaluate it (and yourself) through the same lens that an agent or acquisitions editor would. The Author Training Manual will show you how to get more creative and start looking at your work with those high standards in mind. Whether you're writing fiction or non-fiction, or intend to publish traditionally or self-publish, author Nina Amir will teach you how to conduct an effective competitive analysis for your work and do a better job at delivering the goods to readers than similar books that are already on the shelf. Packed with step-by-step instructions, idea evaluations, sample business plans, editor and agent commentaries, and much more, The Author Training Manual provides the information you need to transform from aspiring writer to career author.



Publish Your Book

Author : Patricia Fry

Publisher : Skyhorse Publishing Inc.

Page : 325 pages

File Size : 19,9 MB

Release : 2012-02

Category : Language Arts & Disciplines

ISBN : 158115884X

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Book Description

Publish Your Book: Proven Strategies and Resources for the Enterprising Author is a professional guide to publishing success for the new and struggling author. With insider tips, up-to-date marketing strategies, timelines, and other resources, this book offers a comprehensive tour of the world of book publishing to help authors successfully navigate the industry. Whether you write fiction or nonfiction, this book will help you write your book for a target audience, build promotion into your book, write a successful query letter and book proposal, choose the right publishing option for your book, establish or strengthen your platform, get your book into bookstores, and successfully promote and sell your book. Authors and publishers in any genre and at any stage of the publishing process will benefit from this comprehensive resource, which is an exceptional companion to Promote Your Book (Allworth Press, 2011).



The Complete Guide to Self-Publishing

Author : Marilyn Ross

Publisher : Penguin

Page : 560 pages

File Size : 46,4 MB

Release : 2010-07-12

Category : Language Arts & Disciplines

ISBN : 1599631806

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Book Description

Take Control of Your Destiny! Bottom line: You want to get published. You want to control the future of your manuscript and your writing career. Best-selling author Marilyn Ross and publishing expert Sue Collier show you how to make your own success - whether you're a published author, entrepreneur, corporation, professional, or absolute newcomer to writing. In this expanded and completely revised 5th edition of the "bible" of self-publishing (over 100,000 copies sold), they empower you to publish your own work with minimal risk and maximum profits. You'll find: • Complete step-by-step guidance on publishing and marketing a book • Ways to leverage social media marketing to build your platform and make yourself stand out from the crowd • A thorough explanation of the difference between POD self-publishing, subsidy publishing, and true self-publishing - and how to decide which is the best option for you • Practical advice on making the decision between offset printing and print-on-demand • How to leverage the Internet to create "buzz" and promote your book with killer PR • The latest information on e-publishing • A detailed marketing plan and timetable to keep you on track • Proven marketing strategies to get free publicity, reach nontraditional buyers, and sell books • Information-packed appendices with marketing contacts, organizations, and vendors, complete with names, addresses, and websites • Valuable case studies and examples of how other publishers excel • An in-depth discussion of exclusive distributors, plus coverage of the most recent changes in bookstores and the book-selling industry • Thirty-one creative ideas for generating capital to launch your publishing company The Complete Guide to Self-Publishing is the one book you need to take control of your writing career. Read it. Believe it. Do it. Your future depends on it.



How to Blog a Book

Author : Nina Amir

Publisher : Penguin

Page : 243 pages

File Size : 48,78 MB

Release : 2012-04-23

Category : Language Arts & Disciplines

ISBN : 1599635429

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Book Description

How to Blog a Book teaches you how to create a blog book with a well-honed and uniquely angled subject and targeted posts—and how to build the audience necessary to convince agents and publishers to make your blog into a book. Inside you'll find: • Basic information on how to set up your blog and the essential plug-ins and other options necessary to get the most out of each post • Steps for writing a book easily from scratch using blog posts • Advice on how to write blog posts • Tips on gaining visibility and promoting your work both online and off • Tools for driving traffic to your blog • Information on how to monetize an existing blog into a book or other types of products • Profiles with authors who received blog-to-book deals Author Nina Amir explains how writing a book in cyberspace allows you to get your book written easily, while promoting it and building an author's platform. It's a fun, effective way to start writing, publishing, and promoting a book, one post at a time.



Promote Your Book

Author : Patricia Fry

Publisher : Simon and Schuster

Page : 278 pages

File Size : 33,68 MB

Release : 2011-08-10

Category : Language Arts & Disciplines

ISBN : 1621533727

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Book Description

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; arrange book signings, radio, and TV appearances; enhance marketing skills; spend money in all the right places, and more.



52 Ways to Sell More Books!

Author : Penny C. Sansevieri

Publisher : Wheatmark, Inc.

Page : 195 pages

File Size : 10,97 MB

Release : 2016-03-03

Category : Business & Economics

ISBN : 1604947683

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Book Description

With 1,500 books published each day, how will yours get noticed? If you're ready to get your book the attention it deserves, 52 Ways to Sell More Books! will put you on the fast track to success. Packed with handy insights, insider tips, and marketing wisdom, 52 Ways to Sell More Books! is a powerful guide that will not only show you how to save money, but also help you gain the exposure you need to rise above the noise. Should you do book events? Spend all of your time on social media? Go for a radio tour? 52 Ways to Sell More Books! breaks this down with handy worksheets and a series of questions that will enable you to zero in on your market. 52 Ways to Sell More Books! is the only guide you'll need for ... • Leveraging local media to ramp up your celebrity status and sell more books • Jump-starting your book sales and online promotion • Getting on radio and TV ... today! • Getting book reviews • Secrets of social media success • Securing free publicity on Amazon • Effective book signings • Zeroing in on your target market • 3 unique ways to build your book promotion network • 5 tips to build your own website sales machine • 3 overlooked venues that can really help you sell books • Enticing your friends & family to buy an autographed copy of your book • 5 other formats for your book to attract more readers and fans • Getting your book on Kindle and other e-readers -- hassle free • Fresh insights into blogs and e-zines



The Everything Guide to Customer Engagement

Author : Linda Pophal

Publisher : Simon and Schuster

Page : 304 pages

File Size : 12,11 MB

Release : 2014-08-08

Category : Business & Economics

ISBN : 1440580561

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Book Description

Expert advice and strategies for winning--and keeping--customers! Apple, L.L. Bean, Zappos.com, Nordstrom, Lego, Southwest Airlines. All of these extraordinarily successful businesses have one thing in common: They have famously loyal customers. These companies understand that customer engagement is just as important as quality products and services when it comes to customer loyalty and retention. With The Everything Guide to Customer Engagement, you can learn the highly successful strategies that have been working for business all over the world. Inside, you'll find essential information on how you can better: Reach customers in person and online Create a community Build your social media presence Bring in new business Grow your reputation It doesn't matter if your business is large, medium, or small. With this guide, you'll learn the tips and techniques to make your customers and their priorities your number one focus, now and in the future.



ARTS for Retail

Author : Richard Halter

Publisher : iUniverse

Page : 219 pages

File Size : 49,40 MB

Release : 2014

Category : Business & Economics

ISBN : 1491715529

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Book Description

The Association of Retail Technology Standards is an organization of retailers and vendors who have come together to create an extensive set of standards to reduce the cost and time for upgrading existing applications or adding new capabilities. To understand the depth of support that ARTS offers, consider that the granddaddy of ARTS standards, the ARTS Data Model, has more than seven hundred tables and seven thousand attributes. In this new guide, author Richard Halter reveals how ARTS standards can help your business turn more consumers into customers and maximize profits. You can learn how to - communicate better with potential customers; - harness the power of social retailing; - boost the success of promotions and discounts; and - organize your store to maximize sales. Written in a language that everyone can understand, this guidebook explains how ARTS works together to help retailers and vendors. Take your business to a higher performing level and put more money in your pocket with ARTS for Retail.