Tourism Marketing


Book Description

This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.




Strategies and Promotion of Innovation in Regional Policies around the Mare Balticum


Book Description

A sound promotion of innovation is essential for the future of the Baltic Sea Region, in particular to support the small- and medium sized enterprises. For this purposes stakeholders from medium-sized businesses, science, politics, and administration met at the seventh Hanseatic Conference in May 2012 in Hamburg. For two days the participants discussed about "Innovation and innovative strategies in the regional policy around the mare balticum" to further strengthen the region. It became evident, that a sustainable promotion of innovation demands a closer cooperation within the regions, on a transnational level but also between administrations and especially between companies and R&D institutions. The Baltic Sea area will only be one of the most innovative and strong regions in the world, if the bordering countries build a unit. This publication included the presented papers and summarizes the discussion of the participants.




Governing Urban Regions Through Collaboration


Book Description

With the demise of the Old Regionalist project of achieving good regional governance through amalgamation, voluntary collaboration has become the modus operandi of a large number of North American metropolitan regions. Although many researchers have become interested in regional collaboration and its determinants, few have specifically studied its outcomes. This book contributes to filling this gap by critically re-evaluating the fundamental premise of the New Regionalism, which is that regional problems can be solved without regional/higher government. In particular, this research asks: to what extent does regional collaboration have a significant independent influence on the determinants of regional resilience? Using a comparative (Canada-U.S.) mixed-method approach, with detailed case studies of the San Francisco Bay Area, the Greater Montreal and trans-national Niagara-Buffalo regions, the book examines the direct and indirect impacts of inter-local collaboration on policy and policy outcomes at the regional and State/Provincial levels. The book research concentrates on the effects of bottom-up, state-mandated and functional collaboration and the moderating role of regional awareness, higher governmental initiative and civic capital on three outcomes: environmental preservation, socio-economic integration and economic competitiveness. In short, the book seeks to highlight those conditions that favor collaboration and might help avoid the collaborative trap of collaboration for its own sake. More specifically, this research concentrates on the effect of bottom-up, state-mandated and functional collaboration, the moderating role of regional awareness, governmental initiative and civic capital on environmental preservation, socio-economic integration and economic competitiveness. In short, the book seeks to understand whether and how urban regional collaboration contributes to regional resilience.




Small Business Clustering Technologies: Applications in Marketing, Management, IT and Economics


Book Description

Examines the development and role of small business clusters from a variety of disciplines - economics, marketing, management, and information systems. This book aims to prove that there is an approach suggesting that cluster analysis is truly interdisciplinary. It gives case studies illustrating the variety of clusters throughout the world.




United States Code


Book Description




Entrepreneurial Ecosystems in Cities and Regions


Book Description

The concept of 'entrepreneurial ecosystems' has emerged as a means for theorizing and making policy-decisions concerning entrepreneurship and economic development within and across cities and regions. Entrepreneurial Ecosystems in Cities and Regions assembles original contributions from scholars across the world to provide an in-depth analysis of a concept that has the capability to capture a dynamic global economy with entrepreneurial innovation at the crux of its future development. It addresses wider issues concerning the evolution of new forms of industrial organisation. The book develops an agenda and understanding that aims to build upon the early explosion of interest within academic, policy, and practice circles by providing new and important insights that contribute to knowledge, direct future investigations, and to increase the effectiveness of research-based policy and practice. Entrepreneurial Ecosystems in Cities and Regions builds a framework for establishing a robust and sustainable concept that can help propel an understanding of how cities and regions around the world can use entrepreneurship and innovation as a catalyst for their future economic, social, and environmental development. The volume highlights the need to account for urban and regional contextual factors when determining the strength or otherwise of entrepreneurial ecosystems, and illustrates that these factors can lead to the development of entrepreneurial activity of quite a different nature across cities and regions.




Wine Marketing


Book Description

This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.




Canada: a regional review


Book Description

Part of the Contemporary Review Series. Contemporary Tourism Reviews will provide you with critical, state-of-the-art surveys of all of the major areas of tourism study to people who are coming to a topic for the first time. Written by leading thinkers and academics in the field they provide flexible, current and topical information as an instant download.




Congressional Record


Book Description

The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)




South Africa and the Logic of Regional Cooperation


Book Description

In South Africa and the Logic of Regional Cooperation, James J. Hentz addresses changes in South Africa's strategies for regional cooperation and economic development since its transition from apartheid to democracy. Hentz focuses on why the new South African government continues to make regional cooperation a priority and what methods this dominant state uses to pursue its neighborly goals. While providing a synthetic overview of the history of regional cooperation in southern Africa, Hentz considers the logic of cooperation more generally. An extensive discussion of South African politics provides the context for Hentz's exploration of the more widely felt effects of domestic change. Readers interested in the international organization of the politics and economy of southern Africa will find thought-provoking material in this important book.