Political Advertising in the United States


Book Description

Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.







Social Media and Democracy


Book Description

A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.




Regulation of Broadcasting


Book Description




Selling the Air


Book Description

In this interdisciplinary study of the laws and policies associated with commercial radio and television, Thomas Streeter reverses the usual take on broadcasting and markets by showing that government regulation creates rather than intervenes in the market. Analyzing the processes by which commercial media are organized, Streeter asks how it is possible to take the practice of broadcasting—the reproduction of disembodied sounds and pictures for dissemination to vast unseen audiences—and constitute it as something that can be bought, owned, and sold. With an impressive command of broadcast history, as well as critical and cultural studies of the media, Streeter shows that liberal marketplace principles—ideas of individuality, property, public interest, and markets—have come into contradiction with themselves. Commercial broadcasting is dependent on government privileges, and Streeter provides a searching critique of the political choices of corporate liberalism that shape our landscape of cultural property and electronic intangibles.




Broadcast Editorializing


Book Description

Surveys radio and TV stations' implementation of Fairness Doctrine and general editorial practices, and considers legislation to revise FCC equal time regulations for political campaign broadcasting.




Presidential Campaign Broadcasting Act


Book Description

Considers S. 3171, the Presidential Campaign Broadcasting Act, to require each TV network and each TV station to provide equal prime time to qualified Presidential candidates. Includes LRS report "Definition of Political Party and Candidate State Laws" Mar. 1953 (p. 75-178)