Reinventa tu liderazgo


Book Description

Otra forma de liderar es necesaria, sobre todo en tiempos de gran incertidumbre en los que nos hemos cuestionado absolutamente todo, en los que es necesario reinventar las relaciones, cuando un liderazgo no solo depende de la eficiencia y eficacia, sino de la magia de la forma y el fondo. En Reinventa tu liderazgo encontrarás tu libro de cabecera si buscas y sueñas con sacar lo mejor de los demás en estos momentos de grandes cambios de una manera valiente y decidida, si miras hacia un futuro esperanzador repleto de páginas en blanco por completar. En esta obra descubrirás doce claves para lograr: • gestionar equipos, • mejorar la comunicación, • desarrollar tus habilidades y tu crecimiento personal, • fidelizar el talento y • potenciar el lado más emocional, resiliente e integrador en un mundo en el que la tecnología y la inmediatez parecen querer relegar nuestra faceta más humana. Sé consciente de que el futuro se construye junto a un gran equipo, día a día, comenzando hoy, y tú eres su arquitecto.




REINVENTA TU LIDERAZGO


Book Description

Reinventa tu liderazgo es un viaje transformador que te guiará a través de 12 claves en las que se pone de manifiesto que la magia no está solo en la manera en la que hacemos las cosas, sino también en cómo hacemos sentirse a los demás. En cada capítulo te sumergirás en una dimensión diferente del liderazgo y del autoliderazgo: desde la empatía hasta la autenticidad pasando por la comunicación, la resiliencia y el poder de cuidar los detalles. En este mundo de cambios vertiginosos en los que se entrelazan oportunidades inesperadas con la incertidumbre amenazante, el liderazgo exige un nuevo enfoque y requiere —quizás más que nunca— adaptación, visión y una clara voluntad de reinventarse. Adela Balderas te mostrará estrategias, herramientas y recursos prácticos que te permitirán mirar más allá de las palabras y te guiará en su uso. Descubrirás doce claves para lograr: • gestionar equipos, • mejorar la comunicación, • desarrollar tus habilidades y tu crecimiento personal, • fidelizar el talento y • potenciar el lado más emocional, resiliente e integrador en un mundo en el que la tecnología y la inmediatez parecen querer relegar nuestra faceta más humana. Porque la vida no es esperar a que pase la tormenta, sino aprender a bailar bajo la lluvia. Índice Prólogos.- Introducción.- 1. Avanza desde la calma, pero con agilidad.- 2. Muéstrate como eres.- 3. Cuida el talento.- 4. Anticípate para evitar el ruido.- 5. Comunica estratégicamente, con cabeza y corazón.- 6. Atrévete a equivocarte.- 7. Cuida el mensaje: cada gesto comunica.- 8. Las emociones se retroalimentan.- 9. Para ponerte en los zapatos del otro, primero quítate los tuyos.- 10. Recuerda: el equipo es la clave.- 11. Si no te llevan la contraria, tienes un problema.- 12. Sé lo que quieras recibir.- Epílogo.- Bibliografía.




Senior Tourism


Book Description

In an ageing world, a better and deeper understanding of the senior segment is crucial. This thesis focuses in the study of the senior tourism, a topic that has been receiving increasing attention in literature due to its growth potential and the specificities that seniors can present in their way of consuming tourism and leisure travelling. The first few years of the 21st millennium have brought extraordinary change and transformation in destination planning and management. It is obvious that the increasing importance of the tourism industry needs an improvement in knowledge for this important segment so as to be able to tailor offerings to senior cohort groups. The overall aim of this study is to understand how seniors want to travel, and to determine the trends, forces in play and key preferences that may affect the way that seniors will consume tourism in the future. The tourism industry must be attentive to the senior market because of the rapid increase in this market’s size in an ageing society and the changes in the way they are consuming products and services. Sophistication should be further explored, and opportunities provided to better anticipate, maximize and genuinely understand the needs, wants, concerns, preferences and insights of this heterogeneous segment of the population.




The Digital Transformation Playbook


Book Description

Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.




Practising Feminist Political Ecologies


Book Description

Destined to transform its field, this volume features some of the most exciting feminist scholars and activists working within feminist political ecology, including Giovanna Di Chiro, Dianne Rocheleau, Catherine Walsh and Christa Wichterich. Offering a collective critique of the ‘green economy’, it features the latest analyses of the post-Rio+20 debates alongside a nuanced reading of the impact of the current ecological and economic crises on women as well as their communities and ecologies. This new, politically timely and engaging text puts feminist political ecology back on the map.




Flip Your Classroom


Book Description

Learn what a flipped classroom is and why it works, and get the information you need to flip a classroom. You’ll also learn the flipped mastery model, where students learn at their own pace, furthering opportunities for personalized education. This simple concept is easily replicable in any classroom, doesn’t cost much to implement, and helps foster self-directed learning. Once you flip, you won’t want to go back!




Routledge Handbook of Hospitality Marketing


Book Description

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV–IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry’s past mistakes as well as future opportunities. The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.




Disciplined Mind


Book Description

This brilliant and revolutionary theory of multiple intelligences reexamines the goals of education to support a more educated society for future generations. Howard Gardner’s concept of multiple intelligences has been hailed as perhaps the most profound insight into education since the work of Jerome Bruner, Jean Piaget, and even John Dewey. Here, in The Disciplined Mind, Garner pulls together the threads of his previous works and looks beyond such issues as charters, vouchers, unions, and affirmative action in order to explore the larger questions of what constitutes an educated person and how this can be achieved for all students. Gardner eloquently argues that the purpose of K–12 education should be to enhance students’ deep understanding of the truth (and falsity), beauty (and ugliness), and goodness (and evil) as defined by their various cultures. By exploring the theory of evolution, the music of Mozart, and the lessons of the Holocaust as a set of examples that illuminates the nature of truth, beauty, and morality, The Disciplined Mind envisions how younger generations will rise to the challenges of the future—while preserving the traditional goals of a “humane” education. Gardner’s ultimate goal is the creation of an educated generation that understands the physical, biological, and societal world in their own personal context as well as in a broader world view. But even as Gardner persuasively argues the merits of his approach, he recognizes the difficulty of developing one universal, ideal form of education. In an effort to reconcile conflicting educational viewpoints, he proposes the creation of six different educational pathways that, when taken together, can satisfy people’s concern for student learning and their widely divergent views about knowledge and understanding overall.




The Routledge Handbook of Destination Marketing


Book Description

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.




Gastronomy and Food Science


Book Description

Gastronomy and Food Science fills the transfer knowledge gap between academia and industry by covering the interrelation of gastronomy and food and culinary science in one integral reference. Coverage of the holistic cuisine, culinary textures with food ingredients, the application of new technologies and gastronomy in shaping a healthy diet, and the recycling of culinary by-products using new is also covered in this important reference. Written for food scientists and technologists, food chemists, and nutritionists, researchers, academics, and professionals working in culinary science, culinary professionals and other food industry personnel, this book is sure to be a welcomed reference. - Discusses the role of gastronomy and new technologies in shaping healthy diets - Describes a toolkit to capture diversity and drivers of food choice of a target population and to identify entry points for nutrition interventions - Presents the experiential value of the Mediterranean diet, elaio-gastronomy, and bioactive food ingredients in culinary science - Explores gastronomic tourism and the senior foodies market