A Dramatic Reinvention


Book Description

Following World War II, Germany was faced not only with the practical tasks of reconstruction and denazification, but also with the longer-term mission of morally “re-civilizing” its citizens—a goal that persisted through the nation’s 1949 split. One of the most important mediums for effecting reeducation was television, whose strengths were particularly evident in the thousands of television plays that were broadcast in both Germanys in the 1950s and 1960s. This book shows how TV dramas transcended state boundaries and—notwithstanding the ideological differences between East and West—addressed shared issues and themes, helping to ease viewers into confronting uncomfortable moral topics.




Reinventing Masculinity


Book Description

“We need this book! . . . Adams and Frauenheim show that we need to develop a more expansive conception of what it means to be a man.” —Cary Cherniss, PhD, coauthor of Leading with Feeling In a recent FiveThirtyEight poll, sixty percent of men surveyed said society puts pressure on men to behave in a way that is unhealthy or bad. Men account for eighty percent of suicides in the United States, and three in ten American men have suffered from depression. Ed Adams and Ed Frauenheim say a big part of the problem is a model of masculinity that’s become outmoded and even dangerous, to both men and women. The conventional notion of what it means to be a man—what Adams and Frauenheim call “Confined Masculinity” —traps men in an emotional straitjacket; steers them toward selfishness, misogyny, and violence; and severely limits their possibilities. As an antidote, they propose a new paradigm: Liberating Masculinity. It builds on traditional masculine roles like the protector and provider, expanding men’s options to include caring, collaboration, emotional expressivity, an inclusive spirit, and environmental stewardship. Through hopeful stories of men who have freed themselves from the strictures of Confined Masculinity, interviews with both leaders and everyday men, and practical exercises, this book shows the power of a masculinity defined by what the authors call the five C’s: curiosity, courage, compassion, connection, and commitment. Men will discover a way of being that fosters healthy, harmonious relationships at home, at work, and in the world. “A wonderful book for thinking about how to release ourselves from crippling processes.” —Paul Gilbert, PhD, author of The Compassionate Mind




Reinventing the Warrior


Book Description

On February 27, 1973, a group of roughly 300 armed Indigenous men, women, and children seized the tiny hamlet of Wounded Knee, South Dakota, at gunpoint, took hostages, barricaded themselves in the hilltop church, and raised an upside-down American flag. Taking place at the site of the infamous massacre in 1890, the highly symbolic confrontation spearheaded by the American Indian Movement (AIM) ultimately evolved into a prolonged, seventy-one-day armed standoff between law enforcement officers and modern-day Indigenous warriors. Among these warriors were Vietnam War veterans armed with Vietnam-era equipment and weaponry. By organizing in defense of the newly proclaimed Independent Oglala Nation, the AIM activists at Wounded Knee linked their nationalist quest for sovereignty and self-determination with a warrior masculinity they constructed from a mix of Indigenous cultures and contemporary cultural elements, including the Black civil rights movement, the counterculture of the 1960s and early 1970s, and the antiwar movement. As Matthias André Voigt shows, the takeover of Wounded Knee was only one moment among many in the complex interplay between protest activism, gender, race, and identity within AIM. While AIM is widely recognized for its militancy and nationalism, Reinventing the Warrior is the first major study to examine the gendered transformation of Indigenous men within the Red Power movement and the United States more generally. AIM activists came to regard themselves, like their ancestors before them, as warriors fighting for their people, their lands, and their rights. They sought to remasculinize their Indigenous identity in order to confront hegemonic masculinities—and, by implication, colonialism itself. By becoming “more manly,” Indigenous men challenged the disempowering nature of white supremacy. Voigt traces the story of the reinvention of Indigenous warriorhood from 1968 to the takeover of Wounded Knee in 1973 and beyond. His trailblazing work explores why and how Indigenous men refashioned themselves as modern-day warriors in their anticolonial nation-building endeavor, thereby remaking both self and society.




Reinventing Eden


Book Description

This revised edition of Carolyn Merchant’s classic Reinventing Eden has been updated with a new foreword and afterword. Visionary quests to return to the Garden of Eden have shaped Western Culture. This book traces the idea of rebuilding the primeval garden from its origins to its latest incarnations and offers a bold new way to think about the earth.




Staging Masculinity


Book Description

The men in plays such as Arthur Miller's Death of a Salesman or Sam Shephard's True West are often presented as universal; little attention is given to the gender dynamics involved in the characters. This work looks at how contemporary playwrights, including Miller, Shepard, Eugene O'Neill, David Mamet, and August Wilson, stage masculinity in their works. It becomes apparent that male playwrights return often to the issues of troubled manhood, usually masked in other issues such as war, business or family. The plays indicate both the attractiveness of the model of traditional masculinity and the illusive nature of this image, which all too often fractures and fails the characters who pursue it. O'Neill's play The Hairy Ape and the character Yank receive much attention.




Cultural Strategy


Book Description

How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture - ideological opportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents. Cultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities: - How managers can use culture to out-innovate their competitors - How entrepreneurs can identify new market opportunities that big companies miss - How underfunded challengers can win against category Goliaths - How technology businesses can avoid commoditization - How social entrepreneurs can develop businesses that appeal to more than just fellow activists - How subcultural brands can break out of the 'cultural chasm' to mass market success - How global brands can pursue cross-cultural strategies to succeed in local markets - How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trap Written by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, Cultural Strategy transforms what has always been treated as the "intuitive" side of market innovation into a systematic strategic discipline.




Across the Great Divide


Book Description

In Across the Great Divide, some of our leading historians look to both the history of masculinity in the West and to the ways that this experience has been represented in movies, popular music, dimestore novels, and folklore.




Generation Reinvention


Book Description

Guidance you need to understand and embrace the nations most economically dominant generation. B. Joseph Pine II, coauthor, The Experience Economy and Authenticity The first book about Boomer men to integrate gender and generational insights into a framework marketers can use. Marti Barletta, author, Marketing to Women and PrimeTime Women a masterful job of envisioning how Baby Boomer men are about to transform the cultural narratives about aging and maturity. Ken Dychtwald, Ph.D., author, Age Wave and Age Power Born from 1946 to 1964, Baby Boomers represent 26 percent of the U.S. population. But pervasiveness alone does not capture their story of continuing influence and reinvention. Boomers have shaped every life stage theyve experienced. With the majority now over age 50, they are again changing business practices and institutions, from dawn of medical tourism to later-life entrepreneurialism. They are still shaping popular culture, from blockbuster films to stadium filling rock concerts. This book gives you astute glimpses into what it means to be part of the generation. Through this lens youll discover how you can improve marketing communications, product and service development, nonprofit value, and public policies. A special section looks at marketing to Baby Boomer men, including: Historical, technological, social, and cultural touchstones; Underdeveloped ways to combine gender and generational nuances; New segmentation research about the Boomer male cohort. The next few chapters of western society will include Boomers as influential protagonists, while Generation Reinvention continues to change the meaning of business, marketing, aging, and consumerism. Accurately forecasting the Boomer future has significant monetary implications for numerous industries. Some choose to see problems with Boomer aging. Readers of this book will come to see extraordinary opportunities. Brent Green is an award-winning strategist, creative director, copywriter, author, speaker, and consultant focusing on generational marketing. He is also author of Marketing to Leading-Edge Baby Boomers. He lives and reinvents himself in Denver, Colorado.




Re-Inventing Africa


Book Description

This book reveals how conventional anthropology has consistently imposed European ideas of the "natural" nuclear family, women as passive object, and class differences on a continent with a long history of women with power doing things differently. Amadiume argues for an end to anthropology and calls instead for a social history of Africa, by Africans.




The Routledge Companion to Reinventing Management Education


Book Description

The position and role of the business school and its educational programmes have become increasingly prominent, yet also questioned and contested. What management education entails, and how it is enacted, has become a matter of profound concern in the field of higher education and, more generally, for the development of the organized world. Drawing upon the humanities and social sciences, The Routledge Companion to Reinventing Management Education imagines a different and better education offered to students of management, entrepreneurship and organization studies. It is an intervention into the debates on what is taught and how learning takes place, demonstrating both the potential and the limits of what the humanities and social sciences can do for management education. Divided into six sections, the book traces the history and theory of management education, reimagining central educational principles and outlining an emerging practice-based approach. With an international cast of authors, The Routledge Companion to Reinventing Management Education has been written for contemporary and future educators and for students and scholars who seek to make a difference through their practice.