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Relationship Marketing in Franchising and Retailing

Author : Park Thaichon

Publisher : Taylor & Francis

Page : 140 pages

File Size : 18,15 MB

Release : 2023-03-31

Category : Business & Economics

ISBN : 1000847829

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Book Description

This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The topics this book covers include (but is not limited to): (1) relationships in the context of e-commerce within the franchising sector; (2) franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks; (3) why franchisors recruit franchisees from the ranks of their employees; (4) franchisee advisory councils and justice; and (5) determinants of overall franchisee satisfaction. This book is ideal for students, practitioners and professionals interested in Relationship Marketing, Customer Services, and Marketing Communications. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.



Introduction to Franchising

Author : Andrew C. Selden

Publisher :

Page : 72 pages

File Size : 14,4 MB

Release : 1990

Category : Franchises (Retail trade)

ISBN :

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Introduction to Business

Author : Lawrence J. Gitman

Publisher :

Page : 1455 pages

File Size : 35,10 MB

Release : 2024-09-16

Category : Business & Economics

ISBN :

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Book Description

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.



Advances in Global Marketing

Author : Leonidas C. Leonidou

Publisher : Springer

Page : 517 pages

File Size : 20,13 MB

Release : 2017-10-20

Category : Business & Economics

ISBN : 3319613855

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Book Description

This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance. With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research. It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business.



Handbook of Research on Franchising

Author : Frank Hoy

Publisher : Edward Elgar Publishing

Page : 639 pages

File Size : 41,97 MB

Release : 2017-10-27

Category : Business & Economics

ISBN : 1785364189

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Book Description

Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising offers new insights into entrepreneurial behavior, organizational forms, regulation, internationalization, and other contemporary issues relating to this dynamic business strategy. The Handbook challenges both practitioners and scholars to give attention to the conclusions of scholarly research on this business model. Practitioners can benefit from the results of high quality scientific research, and scholars can find exciting opportunities for contributing to the body of knowledge of a subject that has not received sufficient attention in educational institutions.



Retailing in the 21st Century

Author : Manfred Krafft

Publisher : Springer Science & Business Media

Page : 458 pages

File Size : 23,24 MB

Release : 2009-12-17

Category : Business & Economics

ISBN : 3540720030

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Book Description

With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.



Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference

Author : Elizabeth J. Wilson

Publisher : Springer

Page : 334 pages

File Size : 47,73 MB

Release : 2015-01-19

Category : Business & Economics

ISBN : 3319131443

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Book Description

This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.



Problems of Small Retail Petroleum Marketers

Author : United States. Congress. House. Committee on Small Business. Subcommittee on Energy and Environment

Publisher :

Page : 884 pages

File Size : 48,97 MB

Release : 1976

Category : Government publications

ISBN :

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Retail Marketing and Sales Performance

Author : Christoph Preuss

Publisher : Springer Science & Business Media

Page : 238 pages

File Size : 34,46 MB

Release : 2013-12-30

Category : Business & Economics

ISBN : 3658046309

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Book Description

The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. The approach comprises a series of complementary surveys of franchisees, branch managers, shop visitors and customers. This is enriched with secondary data and sector-specific structural detail to determine the direct and mediating effects of retail marketing on sales performance. Through factor analysis results provide evidence that Retail Marketing has a high and positive, direct-structural impact on sales performance. Christoph Preuss contributes to the development of the dichotomy of branch and franchise management by exploring their operational differences. Retailers can exploit retail marketing more effectively if they understand that structural retail marketing parameters make the greatest impact on an outlet’s sales performance.