Report of a Visit to India, Ceylon and Burma
Author : W.J. Noble
Publisher :
Page : 95 pages
File Size : 17,62 MB
Release : 1929
Category :
ISBN :
Author : W.J. Noble
Publisher :
Page : 95 pages
File Size : 17,62 MB
Release : 1929
Category :
ISBN :
Author : W. J. Noble
Publisher :
Page : 129 pages
File Size : 48,1 MB
Release : 1937*
Category :
ISBN :
Author : Federation of British Industries
Publisher :
Page : 0 pages
File Size : 36,11 MB
Release : 1950
Category : Burma
ISBN :
Author : William Osborne Bird Allen
Publisher :
Page : 252 pages
File Size : 34,3 MB
Release : 1885
Category : Burma
ISBN :
Author : Wesleyan Methodist Missionary Society. Visit to India, Ceylon and Burma, 1928-1929
Publisher :
Page : 95 pages
File Size : 12,47 MB
Release : 1929
Category : Missions
ISBN :
Author : H. M. Bradford
Publisher :
Page : 32 pages
File Size : 47,13 MB
Release : 1921
Category : Missions
ISBN :
Author : Samuel Marinus Zwemer
Publisher :
Page : 33 pages
File Size : 36,53 MB
Release : 1928
Category : Christianity and other religions
ISBN :
Author : Douglas E. Haynes
Publisher : Bloomsbury Publishing
Page : 329 pages
File Size : 36,47 MB
Release : 2022-09-22
Category : History
ISBN : 1350278068
This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women's medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of 'brand-name capitalism' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.
Author : Samuel M. Zwemer
Publisher :
Page : 33 pages
File Size : 23,74 MB
Release : 1928
Category :
ISBN :
Author : Thomas Cook Ltd
Publisher :
Page : 270 pages
File Size : 28,13 MB
Release : 1911
Category : Burma
ISBN :