Research Handbook of Innovation for a Circular Economy


Book Description

The transition to a circular economy requires innovation at all levels of society. This insightful Research Handbook is the first comprehensive edited work examining how innovation can contribute to a more circular economy.




The International Handbook on Innovation


Book Description

The breadth of this work will allow the reader to acquire a comprehensive and panoramic picture of the nature of innovation within a single handbook.




Handbook of Research on Global Business Opportunities


Book Description

In the modern globalized economy, it is important for businesses of all sizes to take advantage of the opportunity to enter diverse markets around the world. Through an international presence, organizations can remain competitive. The Handbook of Research on Global Business Opportunities combines comprehensive viewpoints and research on various business enterprises from around the world in companies of all sizes and models, discussing different aspects and concerns in the global business environment such as corruption, taxation, supply chain management, and economic impacts. This handbook is an essential reference source for business executives from both large and small firms, business scholars, researchers, academics, students, and professionals.




Research Handbook on Innovation in International Business


Book Description

Expansive and engaging, the Research Handbook on Innovation in International Business takes a deep dive into technological, organisational, firm, and industry-level innovation. Contributions from leading experts in international business cover large multinational firms to SMEs and emerging markets, providing industry-specific insights into innovative solutions from across the globe.




Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN


Book Description

Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers.




Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer


Book Description

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.




Handbook of Research on Creativity and Innovation


Book Description

This cutting-edge Handbook takes stock of a diverse set of theoretical and methodological perspectives that address creativity, innovation, and the ways in which they intersect. Considering the development of the field, the Handbook examines current trends to chart a path forward for promising future research.




The Oxford Handbook of Innovation


Book Description

This handbook provides academics and students with a comprehensive and holistic understanding of the phenomenon of innovation.




Handbook of Research on Business and Technology Incubation and Acceleration


Book Description

This pioneering work explores both the theory and practice of business and technology incubation over the past six decades as an approach to new venture creation and development. With a global scope, the Handbook examines key concepts, models, and mechanisms, providing a research-based analytical foundation from which to understand the emerging role of modern incubation tools in building entrepreneurship ecosystems for promoting targeted economic development.




Research Handbook on Gender and Innovation


Book Description

Innovation is seen as one of the main engines of economic growth. It is generally assumed to be gender neutral when, in fact, the gendered construction of innovation has been traditionally masculine. This Handbookexplores the nexus between innovation and gender by providing a wide range of studies from different analytical and methodological perspectives and from various regional and industry contexts and draws implications for a gender-inclusive innovation policy. The multi-disciplinary group of contributors discuss topics such as gender and innovation in new and small businesses, and growth businesses; addressing innovation in different organizational contexts ranging from public sector health care to mining and forestry; researching gender in innovation policy and in design and materiality. ThisHandbook will be useful to researchers looking to understand parallels between research on gender and innovation on one hand, and research on gender and entrepreneurship or management on the other. It will also be invaluable to students looking for an overview of research in both areas. Contributors include: R. Aidis, G.A. Alsos, N. Amble, E. Andersson, L. Andersson, P. Axelsen, K.-E. Berglund, T. Bijedic, E. Börjesson, S. Brink, K. Ehrnberger, K. Ettl, E. Fernandes, L. Foss, C. Henry, U. Hytti, S. Ilstedt, A. Isaksson, M. Johansson, A. Kovalainen, S. Kriwoluzky, T. Kvidal-Røvik, R. Leite, M. Lindberg, B. Ljunggren, E. Ljunggren, S. Martins, S. Poutanen, S.R. Sardeshmukh, R.M. Smith, L.K. Snerthammer, M. Tillmar, F. Welter