Author : Peter W Turnbull
Publisher : Routledge
Page : 394 pages
File Size : 26,83 MB
Release : 2013-04-02
Category : Business & Economics
ISBN : 1135124345
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
Author : Colin Gilligan
Publisher : Routledge
Page : 330 pages
File Size : 42,63 MB
Release : 2013-01-04
Category : Business & Economics
ISBN : 1135133867
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
Author : Simon Majaro
Publisher : Routledge
Page : 313 pages
File Size : 37,47 MB
Release : 2013-01-04
Category : Business & Economics
ISBN : 1135133662
Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: ‘How far can it be standardised internationally or in a research-based cluster of countries?’ Research, planning and organisation problems receive particular attention. A whole chapter is devoted to ‘Creativity and Innovation’ on a global scale.
Author : Stanley Paliwoda
Publisher : Routledge
Page : 394 pages
File Size : 42,5 MB
Release : 2013-01-04
Category : Business & Economics
ISBN : 1135126666
Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.
Author : Peter W Turnbull
Publisher : Routledge
Page : 393 pages
File Size : 24,43 MB
Release : 2013-04-02
Category : Business & Economics
ISBN : 1135124353
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
Author : Candida Brush
Publisher : Routledge
Page : 256 pages
File Size : 27,74 MB
Release : 2013-01-04
Category : Business & Economics
ISBN : 113512955X
This volume provides important benchmarks for the integration of entrepreneurship and international business. It extends scholarship beyond the firm as single unit of analysis, instead including the role of the founder/entrepreneur. Exploration of this domain discusses possibilities for theory revision or development as well as providing information about an under-researched segment of companies.
Author : Peter W Turnbull
Publisher : Routledge
Page : 305 pages
File Size : 44,41 MB
Release : 2013-05-07
Category : Business & Economics
ISBN : 1135124272
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Author : V.H. Kirpalani
Publisher : Routledge
Page : 690 pages
File Size : 33,73 MB
Release : 2013-02-15
Category : Business & Economics
ISBN : 1135127220
The focus of the book is understanding international influences that affect international business, and relevant aspects of the world environment. These aspects are economic, physical, sociocultural, political, legal and technological and include the cultures of foreign business organizations. Each chapter is written by an expert in the field who has been involved in international business in that area. The purpose of each chapter is to enable effective performance in the international business arena. An integrated system view of the country or region and how managers can obtain success in that area is provided. Global in its coverage this book provides information on global trends, different regions and their consumer cultures and business customs, as well as methods of entry and global strategies.
Author : Stanley Paliwoda
Publisher : Routledge
Page : 393 pages
File Size : 29,86 MB
Release : 2013-01-04
Category : Business & Economics
ISBN : 1135126674
Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.
Author : Shad Morris
Publisher : John Wiley & Sons
Page : 432 pages
File Size : 47,80 MB
Release : 2020-07-21
Category : Business & Economics
ISBN : 1119679788
Leveraging their extensive background at multi-national corporations, co-authors Shad Morris and James Oldroyd created an International Business course that is current, concise, and easy to implement. As instructors themselves, the authors focused on engaging pedagogy that prepares students for the global marketplace and created interactive resources to deepen the learning experience. This second edition of International Business includes extensive updates including coverage on important topics like COVID-19, Brexit and the US-China trade war. Additionally, the WileyPLUS course provides just-in-time resources like chapter introductory videos, whiteboard animations, cases/case application problems, adaptive practice, and more to help students apply their learning and think critically.
