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Research on the Influence of RFID Technology on French Wine Supply Chain Management in China's Wine Market

Author : Yizhao Wang

Publisher :

Page : 0 pages

File Size : 47,87 MB

Release : 2020

Category :

ISBN :

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Book Description

With its large population and growing interest on wine, China is an undeniably important wine market. As is known to all, France is famous for many things and wine is definitely the most sparkling one. This makes France the major source of imports for China's wine market. In order to create and maintain a successful market, many actors have to be taken into account, while supply chain management of the French wine to China is an important part. This article is focused on a relatively new technology: RFID which started rising in the 1990s. As a non-contact automatic identification technology, RFID has broad applications in many aspects like production, retail, distribution and transportation, etc. In this thesis this technology will be introduced and its influence on different sections of the supply chain of French wine to China's market demonstrated. French wine companies can apply this RFID technology in various aspects in order to enhance production efficiency, reduce logistics costs, improve service quality, avoid counterfeit products and increase the competitiveness of the company in the market. In this context, after briefly introducing RFID technology and the China's wine market, this thesis will discuss the benefits and potential challenges and constraints brought by the application of RFID technology and try to find out related solutions.



The Wine Value Chain in China

Author : Roberta Capitello

Publisher : Chandos Publishing

Page : 331 pages

File Size : 31,11 MB

Release : 2016-11-21

Category : Business & Economics

ISBN : 0081007604

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Book Description

The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism. Collects and collates research on wine consumer behavior in China Presents an outstanding scholarly look at wine marketing studies Offers a whole market perspective that focuses on demand Provide academics, practitioners, and students with new investigation tools in marketing and communication that are in-line with the characteristics of this market Draw conclusions relevant to other emerging markets, detailing why China is different from other such markets



Thirst for Wine – Inside China’s Wine Industry: The Success Factors of Marketing Wine in China

Author : Melanie Bobik

Publisher : diplom.de

Page : 62 pages

File Size : 39,55 MB

Release : 2014-04-01

Category : Business & Economics

ISBN : 3954897717

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Book Description

China is turning into one of the world’s largest, most lucrative food and beverage markets. Especially wine is in demand and has become fashionable as a symbol of social status. This trend is very likely to continue as wine consumption is closely related to income and China’s emerging middle class offers tremendous potential. The market’s healthy value growth will further encourage newcomers from outside China. But how can a market entrance be successfully managed and what are the main challenges when bringing wine to China? This book is an insiders’ guide to efficiently planning a market entry by taking a thorough look at the wine market of China. It surveys the typical behavior of the Chinese wine consumer and examines the relevant factors for a successful market entry. Distribution channels (off- and online), pricing models and marketing activities are scrutinized. Further, the reader gets insights into the challenges of this dynamic market, such as fierce domestic and foreign competition, policies and regulations as well as entry barriers. The thirst for wine prevails, and this book will leverage your momentum.



Social Impact of Wine Marketing

Author : Mojca Ramšak

Publisher : Springer Nature

Page : 123 pages

File Size : 22,91 MB

Release : 2022-01-24

Category : Business & Economics

ISBN : 3030892247

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Book Description

This book is inspired by the term “digiwine,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs. When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations? Dr. Mojca Ramšak’s book peels back the layers of the alcohol industry’s most obvious yet overlooked marketing tactics. It also reveals the sluggishness of preventive and curative efforts, as well as legal or self-regulatory measures, at keeping up with the alcohol industry’s use of technology. - Nadja Furlan Štante, Principal Research Associate and Professor of Religious Studies, Science and Research Centre of Koper, Slovenia.



Contemporary Wine Marketing and Supply Chain Management

Author : Daniel J. Flint

Publisher : Springer

Page : 258 pages

File Size : 24,11 MB

Release : 2016-04-29

Category : Business & Economics

ISBN : 1137492430

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Book Description

Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive.



Global RFID

Author : Edmund W. Schuster

Publisher : Springer Science & Business Media

Page : 322 pages

File Size : 20,54 MB

Release : 2007-01-25

Category : Business & Economics

ISBN : 354035655X

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Book Description

This book explores the essentials of RFID and the EPCglobal Network from the perspective of a practitioner that needs to make business decisions concerning the adoption of the technology. The perspective is from the supply chain management standpoint with emphasis on case studies and new thinking about the subject. The EPCglobal Network and RFID technology holds great promise for transforming business through the use of low-cost, radio frequency identification (RFID) tags to improve information flow and productivity.



Designing and Deploying RFID Applications

Author : Cristina Turcu

Publisher : IntechOpen

Page : 400 pages

File Size : 29,32 MB

Release : 2011-06-15

Category : Technology & Engineering

ISBN : 9789533072654

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Book Description

Radio Frequency Identification (RFID), a method of remotely storing and receiving data using devices called RFID tags, brings many real business benefits to today world's organizations. Over the years, RFID research has resulted in many concrete achievements and also contributed to the creation of communities that bring scientists and engineers together with users. This book includes valuable research studies of the experienced scientists in the field of RFID, including most recent developments. The book offers new insights, solutions and ideas for the design of efficient RFID architectures and applications. While not pretending to be comprehensive, its wide coverage may be appropriate not only for RFID novices, but also for engineers, researchers, industry personnel, and all possible candidates to produce new and valuable results in RFID domain.



RFID in the Supply Chain

Author : Pedro M. Reyes

Publisher : McGraw Hill Professional

Page : 175 pages

File Size : 28,81 MB

Release : 2011-01-05

Category : Technology & Engineering

ISBN : 0071634983

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Book Description

A PRACTICAL GUIDE TO IMPROVING SUPPLY CHAIN OPERATIONS WITH RFID Written by the Director of the Center for Excellence in Supply Chain Management at Baylor University, RFID in the Supply Chain offers expert insight to help you decide whether, when, and how to use RFID technology to improve supply chain management processes. This informative volume provides a technological overview of RFID and explains the three architecture layers of the Electronic Product Code (EPC) global standards: identify, capture, and exchange. Building consensus for RFID adoption as well as security and privacy concerns are discussed. Real-world case studies illustrate the broad range of RFID applications across industries. A summary of RFID benefits and a look ahead at future implementations conclude this detailed resource. Coverage includes: Technical overview of RFID technology basics and systems components Advantages and limitations of RFID EPC global industry standards Operational, technical, and financial challenges in designing RFID applications RFID security and privacy concerns and solutions Business analytics and building the business case for RFID implementation Improved supply chain visibility Improved asset visibility and capital goods tracking Work-in-progress tracking--managing internal supply chains Library management systems Returnable asset tracking Features 32 case studies of successful RFID implementation at: Gillette * Charles Vogele Group * Intermountain Healthcare * Walter Reed Army Medical Center * AeroScout * Erlangen University Hospital (Germany) * Royal Phillips Electronics * Pro-X Pharmaceuticals * Endware Defense Systems * National Library Board Singapore * Belgian University Library * Rewe Group * and many others



Comprehensive Foodomics

Author :

Publisher : Elsevier

Page : 2444 pages

File Size : 40,4 MB

Release : 2020-11-12

Category : Science

ISBN : 0128163968

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Book Description

Comprehensive Foodomics, Three Volume Set offers a definitive collection of over 150 articles that provide researchers with innovative answers to crucial questions relating to food quality, safety and its vital and complex links to our health. Topics covered include transcriptomics, proteomics, metabolomics, genomics, green foodomics, epigenetics and noncoding RNA, food safety, food bioactivity and health, food quality and traceability, data treatment and systems biology. Logically structured into 10 focused sections, each article is authored by world leading scientists who cover the whole breadth of Omics and related technologies, including the latest advances and applications. By bringing all this information together in an easily navigable reference, food scientists and nutritionists in both academia and industry will find it the perfect, modern day compendium for frequent reference. List of sections and Section Editors: Genomics - Olivia McAuliffe, Dept of Food Biosciences, Moorepark, Fermoy, Co. Cork, Ireland Epigenetics & Noncoding RNA - Juan Cui, Department of Computer Science & Engineering, University of Nebraska-Lincoln, Lincoln, NE Transcriptomics - Robert Henry, Queensland Alliance for Agriculture and Food Innovation, The University of Queensland, St Lucia, Australia Proteomics - Jens Brockmeyer, Institute of Biochemistry and Technical Biochemistry, University Stuttgart, Germany Metabolomics - Philippe Schmitt-Kopplin, Research Unit Analytical BioGeoChemistry, Neuherberg, Germany Omics data treatment, System Biology and Foodomics - Carlos Leon Canseco, Visiting Professor, Biomedical Engineering, Universidad Carlos III de Madrid Green Foodomics - Elena Ibanez, Foodomics Lab, CIAL, CSIC, Madrid, Spain Food safety and Foodomics - Djuro Josic, Professor Medicine (Research) Warren Alpert Medical School, Brown University, Providence, RI, USA & Sandra Kraljevic Pavelic, University of Rijeka, Department of Biotechnology, Rijeka, Croatia Food Quality, Traceability and Foodomics - Daniel Cozzolino, Centre for Nutrition and Food Sciences, The University of Queensland, Queensland, Australia Food Bioactivity, Health and Foodomics - Miguel Herrero, Department of Bioactivity and Food Analysis, Foodomics Lab, CIAL, CSIC, Madrid, Spain Brings all relevant foodomics information together in one place, offering readers a ‘one-stop,’ comprehensive resource for access to a wealth of information Includes articles written by academics and practitioners from various fields and regions Provides an ideal resource for students, researchers and professionals who need to find relevant information quickly and easily Includes content from high quality authors from across the globe



China Market Entry of Australian Wine Brand "Hardys Shiraz". A Marketing Plan

Author : Stefan Reindl et al.

Publisher : GRIN Verlag

Page : 68 pages

File Size : 16,45 MB

Release : 2015-09-17

Category : Business & Economics

ISBN : 366804872X

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Book Description

Project Report from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1, , language: English, abstract: Hardys is a very successful and well established Australian wine brand with a long history and a wide range of different products including red and white grape wine as well as sparkling and sweet wines. Like many successful wine producers, Hardys plans to enter the Chinese wine market which has shown outstanding growth rates over the last years due to the Chinese perception of 8especially red) wine as elegant, exclusive, healthy and a symbol of high class, education, manners and upper life style. The Chinese market with its gigantic consumer potential is forecasted to quickly develop into one of the world’s largest markets for imported wines from all around the world. Currently French imported wine is the largest competition on this market, followed by already successfully introduced other Australian brands (making Australia the second largest country of origin of imported wine in China). In addition there is a growing and constantly improving competition from domestic wines. Research and analysis based positioning elements for Hardys (Shiraz) in China will be the ‘sweet’ taste, the ‘Australian’ origin and a focus on information to educate the consumers to ‘smart’ buyers of Hardys products. Selected customer segments provide a promising market potential in Beijing, Shanghai and Guangzhou which builds the geographically most relevant market for imported wine in China. Through a themed yearly focus in accordance with Hardys positioning strategy, consumers’ interest will be raised, their knowledge will be improved and with a variety of communication activities they will be turned into potential repeat buyers. Communication channels therefore will be a combination of classical print media (selected magazines) as well as a strong online presence as more and more wine-related product research is done online. In accordance with the selected target segment’s life style and consumption habits, smart phone optimized content and access to information will play another crucial role in Hardys’ brand communication. Pricing follows Chinese consumers’ habits, expectations and perceptions as well as researched recent market trends and a strategic aspect of positioning Hardys as a ‘smart’ choice with higher value for money compared to already established but often overpriced French brands.