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Restaurant Marketing for Owners and Managers

Author : Patti J. Shock

Publisher : Wiley Global Education

Page : 242 pages

File Size : 37,4 MB

Release : 2013-10-07

Category : Business & Economics

ISBN : 1118395085

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Book Description

The complete guide to marketing for restaurant managers How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest "bang" for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more. Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.



Restaurant Marketing - 11 Online Marketing Ideas and Strategies for Owners And Managers

Author : Deepak D

Publisher :

Page : 72 pages

File Size : 13,95 MB

Release : 2021-01-27

Category :

ISBN :

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Book Description

Is the Pandemic putting Your Restaurant livelihood at risk ? This book can help ! A lot of Restaurants are closing their doors forever due to the mandatory Pandemic shutdowns. Since most Restaurants require in house dining as a way to Advertise themselves, places that don't adapt with the changing times risk losing it all if they don't discover new, innovative ways to get their names out there in an ever more difficult social climate. If You're one of the many struggling with Restaurant Marketing Ideas and need fresh Marketing Strategies, look no further ! This handy guide includes eleven unique Online Marketing Ideas that are specially designed to pull Your Business out of the Pandemic slump and help You rise above the rest - no matter where in the world Your business is located. This book was created to help Restaurant Owners and Managers utilise Online Marketing Strategies that aren't overused and tired in the Digital age. Your livelihood deserves a fighting chance during these trying times, and that's what this book offers. It's time to open Your eyes and see Your Restaurant Business, in a whole new light. What are You waiting for ? Pandemic-proof Your business today - buy Your copy now !



Restaurant Marketing for Owners and Managers

Author : Patti J. Shock

Publisher : Wiley

Page : 244 pages

File Size : 33,73 MB

Release : 2003-10-17

Category : Business & Economics

ISBN : 9780471226277

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Book Description

This book is a concise, easy-to-use resource for applying marketing strategies to a foodservice facility, addressing issues like: How do I market my restaurant to prospective customers? Do loyalty programs really work in restaurants? How does the design of my restaurant and menu affect the perception of my operation? This text provides the restaurant/foodservice manager with specific tools tying marketing theory to practice. It also includes checklists and examples that can be applied to the day-to-day operation of their business.



Social Media Marketing for Restaurants

Author : Ken Tucker

Publisher : Createspace Independent Publishing Platform

Page : 98 pages

File Size : 34,97 MB

Release : 2017-09-09

Category : Restaurants

ISBN : 9781976289989

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Book Description

Social media marketing is often seen as one of the most important tools for restaurants to market their businesses. Yet too many restaurants are still under-utilizing social media marketing. This book hopes to change that! This book is written for restaurant owners and managers, but many of the concepts included in it pertain to any brick and mortar business. In this book, we cover: -Why social media is important for restaurants -How to develop an effective social media strategy -Which social media platforms to use -How to get the most out of Facebook -Why online reviews are important -How to use Snapchat and Instagram -Why Twitter, Pinterest, and Foursquare are still worth using Social Media Marketing for Restaurants is written for both independent restaurants, as well as those that are a part of a chain. Local businesses like restaurants have key things they need to consider when it comes to building an effective online presence. With this book, you'll learn how to effectively use social media to grow and improve the customer base of your restaurant.



Restaurant Marketing and Management

Author : Dikran Iskenderian

Publisher : Bookbaby

Page : 0 pages

File Size : 21,71 MB

Release : 2019-02-18

Category : Business & Economics

ISBN : 9781543913156

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Book Description

This book is for anyone interested in learning more about opening, managing, marketing, and operating a restaurant. It will teach you how to hire the right people, form a powerful team, and find your dream location. It will teach you about food safety, the best marketing practices, and how to negotiate the best deals from vendors, landlords, and distributors. It will also teach you how to increase sales, reduce costs, and motivate employees in an easy to read, step-by-step format. The author has over 25 years' experience being a co-owner of a successful chain of Mediterranean restaurants. He also studied the experts in their fields, while conducting research for this book. The result is a book that is fun to read, easy to understand, and can prove to be an invaluable tool for college students and restaurant professionals alike.





Restaurant Basics

Author : Bill Marvin

Publisher : Wiley

Page : 0 pages

File Size : 36,14 MB

Release : 1992-01-09

Category : Business & Economics

ISBN : 9780471551744

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Book Description

An easy-to-read, comprehensive, commonsense look at restaurant service from the guest's point of view. Helps teach the details of good service, develop meaningful middle management training and establish definitive operating guidelines that enhance service. Explores the particular process by which customers form their opinions of restaurant service. Provides a competitive advantage for restaurant operators.



The Restaurant Manager's Handbook

Author : Douglas Robert Brown

Publisher : Atlantic Publishing Company

Page : 577 pages

File Size : 10,83 MB

Release : 2003

Category : Business & Economics

ISBN : 0910627096

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Book Description

Accompanying CD-ROM contains copies of all forms contained within the text.





The Restaurant Manager's Handbook

Author : Douglas Robert Brown

Publisher : Atlantic Publishing Company

Page : 1133 pages

File Size : 45,24 MB

Release : 2007

Category : Business & Economics

ISBN : 0910627975

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Book Description

Book & CD. This comprehensive book will show you step-by-step how to set up, operate, and manage a financially successful food service operation. This Restaurant Manager's Handbook covers everything that many consultants charge thousands of dollars to provide. The extensive resource guide details more than 7,000 suppliers to the industry -- virtually a separate book on its own. This reference book is essential for professionals in the hospitality field as well as newcomers who may be looking for answers to cost-containment and training issues. Demonstrated are literally hundreds of innovative ways to streamline your restaurant business. Learn new ways to make the kitchen, bars, dining room, and front office run smoother and increase performance. You will be able to shut down waste, reduce costs, and increase profits. In addition, operators will appreciate this valuable resource and reference in their daily activities and as a source of ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied to their operations. Highly recommended!