Author : A. M. Findlay
Publisher : Taylor & Francis
Page : 344 pages
File Size : 36,5 MB
Release : 2002
Category : Retail trade
ISBN : 9780415087216
Author : A. M. Findlay
Publisher : Taylor & Francis
Page : 336 pages
File Size : 37,98 MB
Release : 2002
Category : Retail trade
ISBN : 9780415087223
Author : Subrata Chattopadhyay
Publisher : CRC Press
Page : 339 pages
File Size : 38,8 MB
Release : 2024-08-23
Category : Business & Economics
ISBN : 1003828922
Consumers prefer businesses that support sustainability. This volume delves into the nuts-and-bolts of sustainable marketing and the promotion of environmentally and socially responsible products, practices, and brand values, taking a deep dive into how to integrate sustainability into a marketing strategy and how to develop, broaden, and maintain a sustainable marketing strategy that appeals to the values of the general public. The book contains three parts with the first section detailing sustainable consumer culture, examining consumer personality traits and purchasing behavior and how to influence those purchasing decisions and gain brand loyalty. The volume also reviews sustainable business strategy practices through various studies from the banking, fashion, hospitality and tourism, and other industries. The use of artificial intelligence and machine learning in sustainable marketing is also touched upon. The final part focuses on green marketing and details the new consumption patterns prevalent in the market today.
Author : D. Marutschke
Publisher : Springer
Page : 215 pages
File Size : 45,3 MB
Release : 2011-12-13
Category : Social Science
ISBN : 0230355668
This book discusses continuous improvement strategies of Japanese convenience store operators. The study highlights the efforts of companies operating under lean management systems to identify new, dynamic, firm-specific capabilities in highly competitive markets.
Author : Dibyendu Choudhury
Publisher : Archers & Elevators Publishing House
Page : pages
File Size : 41,85 MB
Release :
Category : Antiques & Collectibles
ISBN : 9386501325
Author : Rudani R.B.
Publisher : S. Chand Publishing
Page : 441 pages
File Size : 47,65 MB
Release : 2010-12
Category : Business & Economics
ISBN : 8121931681
Introduction To Marketing 1 42 2. Emerging Issues In Marketing 43 66 3. Marketing Environment And Demand Forecasting 67 81 4. Consumer Behavior And Market Segmentation 82 119 5. Product Decisions 120 152 5.1. Product-Related Strategies 153 174 6. Pricing Decisions 175 189 7. Market Promotion Mix 190 198 7.1. Advertising 199 235 7.2. Personal Selling And Sales Force Management 236 262 7.3. Sales Promotion 263 268 7.4. Publicity And Public Relations 269 283 8. Physical Distribution And Channel Of Distribution 284 305 9. Marketing Information System And Marketing Research 306 341 10. Rural Marketing 342 357 11. Marketing Of Services 358 264 12. Elements Of Retailing 365 387 13. International Marketing 388 399 14. Marketing Control 400 413 15. Analysing Competition 414 430 16. Case Study Marketing Cases And Analysis 431 448 17. Project Report In Marketing Practical Study 449 469 Bibliography
Author : Christoph Schröder
Publisher : Springer
Page : 288 pages
File Size : 39,98 MB
Release : 2014-10-30
Category : Business & Economics
ISBN : 3658075414
Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their “Retail culture”, which acts as a foundation for a successful format transfer strategy (core elements). New insights are provided with regard to format transfer into foreign countries as well as over a timeframe of five years. International retailers face specific challenges with regard to the decision on their retail format abroad, which is known as an important success driver. They may transfer their format elements unchanged or may adapt those elements. One successful strategy is known to be an unchanged format replication, which is linked to the fashion industry.
Author : Manfred Krafft
Publisher : Springer Science & Business Media
Page : 458 pages
File Size : 22,7 MB
Release : 2009-12-17
Category : Business & Economics
ISBN : 3540720030
With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Author : Albert James Diaz
Publisher :
Page : 1220 pages
File Size : 27,15 MB
Release : 2008
Category : Editions
ISBN :
Author : Musso, Fabio
Publisher : IGI Global
Page : 625 pages
File Size : 42,78 MB
Release : 2014-05-31
Category : Business & Economics
ISBN : 1466660759
Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.
