Japan - A Modern Retail Superpower


Book Description

Japanese distribution was long seen as archaic and difficult to understand, but today that has changed. Domestic firms stretching across all retail formats and categories have taken control of channels and now lead the consumer market from the front. They are now so advanced that the very best are bursting out of the Japanese market and operating across Asia and even as far as Western Europe. Through case studies and concrete examples, this book provides the most detailed analysis of retailing in Japan ever written; it is the definitive guide to how Japan has changed and what to expect in the future.




Japanese Consumer Dynamics


Book Description

Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.







Marketing and Consumption in Modern Japan


Book Description

This book explores the development of marketing, consumption and marketing thought in Japan during the twentieth century. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, responding to changing patterns of consumption, which contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.




Japanese Retail Industry After the Bubble Economy


Book Description

This book highlights the major institutional changes in the development of the Japanese retail industry after the bubble economy. The Japanese retail structure has been transformed from an abundance of small retail stores to chain stores by notable institutional changes with continuous variations in the post-1990s. It provides an insight into the impact of retail density on the household economy in the stagnant economy of Japan. The issues highlighted in this book include the background of the advent of 100-yen retail stores and strategic approach of the stores during the stagnant economy, a comparative analysis of Japanese 100-yen shops and dollar stores in United States, employment compliance of 100-yen shops and dollar stores in developing countries, factors that contributed to change the Japanese distribution channels after the 1990s, and determinants of retail density in Japan. The stagnant economy in the post-bubble period, along with changes in the large-scale retail store law, led consumers to shift from the most popular department stores to supermarkets and the cheapest retail alternatives. With its recent data and theories, this research work will be of interest to business and economics students and researchers in Japanese retailing and relevant areas.




Marketing in Japan


Book Description