Author : Grant McCracken
Publisher : Simon and Schuster
Page : 224 pages
File Size : 40,5 MB
Release : 2022-07-12
Category : Business & Economics
ISBN : 1982143975
Industrial food -- Hippies counter culture -- Alice Waters, Mark Frauenfelder & Stewart Brand -- Ten waves and three towns -- Twenty-four things that define the artisan -- The artisan and COVID -- Future of the artisan.
Author : Grant McCracken
Publisher : Simon and Schuster
Page : 224 pages
File Size : 42,81 MB
Release : 2022-07-12
Category : Business & Economics
ISBN : 1982143983
Discover the evolution of the artisanal movement from the fringes of the 1970s to the spike of domesticity—home-cooking, gardening, and DIY crafting—caused by COVID-19 and what it means for the future of work and American culture. In the 1950s, America was a world of immaculate grocery stores, brightly packaged consumer goods, relentless big brand advertising, homes that were much too clean, and diets so rich in salt, sugar, fat, and preservatives you nearly have a heart attack just thinking of them. And while this approach made a great fortune for large consumer packaged goods companies it has been detrimental to American’s overall health and wellbeing. Then, towards the end of the 20th century, Alice Waters and other pioneers figured out how to market natural, handmade, small-batch products to the American consumer again—and the rest is history. Now, we are in the third wave of a revolution. Thanks to COVID-19, millions of Americans went from being consumers of artisanal goods to being producers. People in the mainstream are baking bread, keeping bees, growing vegetables, and even raising chickens. Gardens are flourishing, workshops are growing, and sewing machines are whirring. Thousands have left the cities for the countryside, and if their companies don’t require it, they might never return. Return of the Artisan is a collection of stories and interviews with artisanal businesses across America including family farms and collectives. This book explores their business models, their motivations, and explores how you can join them by turning your own hobby or passion into your work. Whether you want to make this a profession or simply enjoy providing artisanal goods to your family and friends, this book is a must-have for navigating the ups and downs of the latest artisanal revolution.
Author : Étienne Davodeau
Publisher : NBM Publishing
Page : 274 pages
File Size : 40,22 MB
Release : 2013-03-01
Category : Comics & Graphic Novels
ISBN : 1561637033
Winner of: Gourmand Magazine Best US wine book translation Slate Cartoonist Studio Award nominee A graphic novel that explores the nature of one’s vocation, this book offers a look at the daily devotion to craft in two dissimilar professions. Étienne Davodeau is a comic artist—he doesn’t know much about the world of winemaking. Richard Leroy is a winemaker—he’s rarely even read comics. But filled with good will and curiosity, the two men exchange professions, and Étienne goes to work in Richard’s vineyards and cellar, while Richard, in return, leaps into the world of comics. Providing a true-life representation of how both professions work, this insightful book investigates two fascinating fields, exploring each man’s motivations and ultimately revealing that their endeavors and aspirations are not much different.
Author : Grant McCracken
Publisher : Simon and Schuster
Page : 208 pages
File Size : 39,62 MB
Release : 2020-12-29
Category : History
ISBN : 1982154667
Cultural anthropologist and thought leader Grant McCracken proposes a radical solution for our time of unprecedented scandal: a return to honor. What used to be shocking has somehow become the new normal. Sexual predators stalk interns at work. Parents try to buy a place for their kids in college. Leaders compromise morals for political advantage. It happens so frequently that we can no longer dismiss these cases as a few bad apples. Something in the system is rotten. How can someone get ahead and be successful in our modern culture without compromising their morality? What makes a good man or woman in this era of scandal? Respected cultural anthropologist Grant McCracken has the answer: a return to the ancient idea of honor. By looking at examples of honor and dishonor in popular culture and at institutions as diverse as Harvard, PBS, and Wells Fargo, he lays out not just how we got to where we are, but practical guidelines for how leaders and individuals can restore moral order to their organizations and personal lives. Grant takes on topics like masculinity and gender roles, as well as classism and elitist attitudes. Celebrities and corporate leaders get knocked down to size while exploring just why their lack of honor can be harmful or dangerous. New Honor Code is a sharp and insightful guide to what honor truly is, and how to incorporate it into your life.
Author : Andrew Garrison Shotts
Publisher : Quarry Books
Page : 176 pages
File Size : 44,57 MB
Release : 2007-01-01
Category : Cooking
ISBN : 1616734957
Forget milk chocolate molded into childish candy bars. Today's chocolate candies use chocolates with high cocoa content and less sugar then previously available and are molded into highly decorated pieces of art. Once only accessible to pastry chefs and candy makers, home cooks can now purchase high-end domestic and imported chocolates in their local specialty stores. The recent availability of bittersweet chocolates coupled with our access to a global food market and unique ingredients has created an increased interest in artisanal chocolates. Drew Shotts has been at the forefront of this renaissance because of his daring use of unique flavor combinations not typically associated with chocolates, such as chili peppers, maple syrup, and spiced chai tea. Making Artisan Chocolates shows readers how to recreate Drew's unexpected flavors at home through the use of herbs, flowers, chilies, spices, vegetables, fruits, dairies and liquors.
Author : Grant McCracken
Publisher :
Page : 274 pages
File Size : 43,57 MB
Release : 2011-05-10
Category : Business & Economics
ISBN : 0465022049
The American corporation--deaf and blind to the world around it--needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world. The CCO would be the corporation's eyes and ears, allowing it to detect coming changes, even when they exist only as the weakest of signals. Trenchantly on point and bursting with insight and character, Chief Culture Officer is sure to expand your horizons--and your business.
Author : Robert Tarule
Publisher : JHU Press
Page : 196 pages
File Size : 33,58 MB
Release : 2007-10-15
Category : History
ISBN : 1421405857
Thomas Dennis emigrated to America from England in 1663, settling in Ipswich, a Massachusetts village a long day's sail north of Boston. He had apprenticed in joinery, the most common method of making furniture in sixteenth- and seventeenth-century Britain, and he became Ipswich's second joiner, setting up shop in the heart of the village. During his lifetime, Dennis won wide renown as an artisan. Today, connoisseurs judge his elaborately carved furniture as among the best produced in seventeenth-century America. Robert Tarule, historian and accomplished craftsman, brilliantly recreates Dennis's world in recounting how he created a single oak chest. Writing as a woodworker himself, Tarule vividly portrays Dennis walking through the woods looking for the right trees; sawing and splitting the wood on site; and working in his shop on the chest—planing, joining, and carving. Dennis inherited a knowledge of wood and woodworking that dated back centuries before he was born, and Tarule traces this tradition from Old World to New. He also depicts the natural and social landscape in which Dennis operated, from the sights, sounds, and smells of colonial Ipswich and its surrounding countryside to the laws that governed his use of trees and his network of personal and professional relationships. Thomas Dennis embodies a world that had begun to disappear even during his lifetime, one that today may seem unimaginably distant. Imaginatively conceived and elegantly executed, The Artisan of Ipswich gives readers a tangible understanding of that distant past.
Author : Olivier Dupon
Publisher : National Geographic Books
Page : 0 pages
File Size : 26,17 MB
Release : 2011-10-25
Category : Design
ISBN : 0500515859
Showcases work by designers and makers who use craft techniques rather than mass-production methods to create stylish, whimsical, covetable objects. The practice of handmade craft has undergone a huge resurgence in recent times. This book captures the new mood—a return to the unique and the artisanal. The first part of the book profiles over seventy international artisans who represent an astonishing array of crafts. The profiles include information on what inspires each artisan and how they create their products, often in innovative or eco-conscious ways. The second part of the book consists of an invaluable directory of products, divided into categories: art, ceramics, furniture, glasswork, jewelry, lighting, metalwork, paper and woodwork, stationery, tableware, and textiles. More than 800 color photographs illustrate the huge variety of design work on offer—exquisite paper flowers, handthrown pots and jugs, beaded necklaces, folk-inspired knitted scarves, handblown chandeliers, wooden table lamps, embroideries, and more. Resources include: contact details for the artisans, recommendations of shops, websites, and blogs to visit.
Author : John W. Yolton
Publisher : U of Minnesota Press
Page : 258 pages
File Size : 15,72 MB
Release : 1984-02-14
Category : Philosophy
ISBN : 0816660581
Thinking Matter was first published in 1984. Minnesota Archive Editions uses digital technology to make long-unavailable books once again accessible, and are published unaltered from the original University of Minnesota Press editions. This book, a reevaluation of a major issue in modern philosophy, explores the controversy that grew out of John Locke's suggestion, in the Essay Concerning Human Understanding (1690), that God could give to matter the power of thought. The concept of "thinking matter," as Locke's notion came to be described, offered a threat to those who held orthodox beliefs, especially to their views on the nature and immortality of the soul. In Thinking Matter,John Yolton traces this controversy from theologian Ralph Cudworth's 1678 manifesto, The True Intellectual System of the Universe: Wherein, All the Reason and Philosophy of Atheism is Confuted; and Its Impossibility Demonstrated — an attack on ancient versions of naturalism—down to the philosophical and scientific studies of Joseph Priestley in the late eighteenth century.
Author : Russell King
Publisher : Routledge
Page : 245 pages
File Size : 13,83 MB
Release : 2015-03-27
Category : Social Science
ISBN : 1317524586
This book, originally published in 1986, based on extensive original research, presents many findings on the phenomenon of return migration and on its impact on regional economic development. It remains the only study of its kind. International in scope, the book includes chapters on return migration in Italy, Portugal, Greece, Ireland, Jordan, Canada, Jamaica, Algeria and the Middle East.
