Author : David Brier
Publisher :
Page : 290 pages
File Size : 15,89 MB
Release : 2017-11-29
Category : Business & Economics
ISBN : 9780999529706
"Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier."--back cover
Author : Lewis C. Lin
Publisher :
Page : 218 pages
File Size : 34,92 MB
Release : 2014-02
Category : Employment interviewing
ISBN : 9780615978420
In "Rise Above the Noise," the author gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal: Answers to marketing interview questions Frameworks on how to tackle marketing case questions Biggest mistakes marketing candidates make at the interview Understand what interviewers are looking for, why they're looking for it, and how to deliver it Questions and answers covered in the book include: What promotional strategies would you use for a Honey Nut Cheerios campaign? Develop a social good campaign for Teavana. Should Hidden Valley increase the price of its ranch dressing? Kit Kat sales declined year-over-year. Why is that, and what would you do to address it? Tell me about a terrible product that's marketed well. "And more..."
Author : Lewis Lin
Publisher :
Page : 252 pages
File Size : 14,88 MB
Release : 2018-05-10
Category :
ISBN : 9780998120454
In The Marketing Interview, Lewis C. Lin gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal: Answers to marketing interview questions Frameworks on how to tackle marketing case questions Biggest mistakes marketing candidates make at the interview Understand what interviewers are looking for, why they're looking for it, and how to deliver it This book is ideal for anyone who is interviewing any marketing role, including the most coveted roles in CPG, Tech, and Financial Services: CPG: P&G, Clorox, Kraft, Heinz, Nestle, Pepsi, Colgate, S.C. Johnson, Unilever, Reckitt Benckiser, Hershey Foods, Campbell Soup Company Tech: Apple, Amazon, Google, Facebook, Microsoft, Uber, Dell, HP, IBM, Cisco, Paypal, Yelp, Airbnb, Pinterest Financial Services: American Express, Visa, Citi, HSBC, UBS, Barclays, Santander, Standard Chartered, And more... Questions and answers covered in the book include: What promotional strategies would you use for a Honey Nut Cheerios campaign? Develop a social good campaign for Teavana. Should Hidden Valley increase the price of its ranch dressing? Kit Kat sales declined year-over-year. Why is that, and what would you do to address it? Tell me about a terrible product that's marketed well. And more... This new second edition includes chapters on digital marketing including: A/B Testing Landing Page Testing Lead Scoring And more...
Author : Susan Cooper
Publisher : Simon and Schuster
Page : 304 pages
File Size : 32,25 MB
Release : 2012-03-06
Category : Juvenile Fiction
ISBN : 144245895X
Three siblings embark on an epic quest for a mythic grail in this first installment of Susan Cooper’s epic and award-winning The Dark Is Rising Sequence, now with a brand-new look! All through time, the two great forces of Light and Dark have battled for control of the world. Now, after centuries of balance, the Dark is summoning its terrifying forces to rise once more…and three children find themselves caught in the conflict. The Drew siblings—Simon, Jane, and Barney—are on a family holiday in Cornwall when they discover an ancient map in the attic of the house they are sharing with their Great Uncle Merry. They know immediately that the map is special but have no way of knowing how much. For the map leads to a grail: a vital weapon for the Light’s fight against evil. In taking on the quest to find the grail, the Drews will have to race against the sinister human beings who serve the dreadful power of the dark—an adventure that puts their own lives in grave peril.
Author : Linda J. Popky
Publisher : Routledge
Page : 248 pages
File Size : 43,19 MB
Release : 2016-11-03
Category : Business & Economics
ISBN : 1351861417
Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage(TM), an approach to help cut through the clutter, stand out, and effectively build business. Marketing Above the Noise takes a contrarian approach by not focusing on social media, digital marketing, or other new tactics, and instead helping organizations understand: * The critical upfront work needed to really understand customers, markets and unmet needs * The value of consistent, focused messaging * Why empowering employees to effectively represent the brand is so critical * How to thrive in an age of user-generated content and customer driven marketing * Why it's key not to confuse selling with installing The book introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Leverage Factors that can help an organization focus on key aspects of their marketing function that will provide the most significant return on their marketing investment. Today's businesses need to stop trying to keep pace with the latest and greatest marketing tactics and instead focus on developing those long term strategies that build customer loyalty and convince prospects to buy. Yes, businesses need to be aware of and integrate new media and new approaches, but they need to do it in a way that makes sense for the business. They need to maintain a clear focus above the din of the roaring crowd--above the marketing fray. Most organizations don't have the luxury of being able to start from a clean slate to develop new marketing strategies. They have existing customers, existing channels and relationships, existing ways of doing business. With limited resources, they're not able to integrate every new tactic as it appears and they're not sure how to prioritize all of these options. What's needed is a timeless framework--a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. It's time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business--not just once, but time and time again.
Author : Nick Bontis
Publisher :
Page : 0 pages
File Size : 22,60 MB
Release : 2011
Category : Human information processing
ISBN : 9780986794506
"Information Bombardment" provides proven, real-world solutions for proactively managing the onslaught of information we face each day both in and out of the office. Dr. Nick Bontis weaves humor and personal stories with industry best practices and uses a simple framework of multilevel analysis to show you how to transform this real threat to productivity into an inimitable and sustainable competitive advantage for you and your organization. By teaching you how to work smarter, not harder, Dr. Bontis essentially gives you back your time. It is nothing short of amazing. It's Time to Work Smarter, Not Harder! o Improve your ability to sort through all of the e-mails, tweets, posts, instant messages, Web sites and other digital items that overload you o De-stress your life so that you can eliminate information-induced pressure, stress, anxiety, fear and other health-related problems o Reprioritize and simplify your informational sources so you can accelerate productivity and lift performance to higher levels o Speed up innovation through increased collaboration among your team members, colleagues and other stakeholders o Achieve industry-leading competitiveness by harvesting the full intellectual capital potential of your organization o Leverage key learning insights to stay ahead of the technological challenges that will face knowledge workers in the future
Author : David A. Aaker
Publisher : John Wiley & Sons
Page : 400 pages
File Size : 48,13 MB
Release : 2011-01-25
Category : Business & Economics
ISBN : 0470613580
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Author : Ellie Holcomb
Publisher : B&H Publishing Group
Page : 14 pages
File Size : 27,41 MB
Release : 2020-03-03
Category : Juvenile Fiction
ISBN : 1535991615
Do you ever forget to remember what's true? Sometimes remembering is hard to do! But in this lyrical tale, Ellie Holcomb celebrates creation’s reminders of God’s love, which surrounds us from sunrise to sunset, even on our most forgetful of days.
Author : Larry Bond
Publisher : Macmillan + ORM
Page : 573 pages
File Size : 25,15 MB
Release : 2010-09-28
Category : Fiction
ISBN : 1429960604
An American scientist is on the run in the jungles of Vietnam as world powers prep for war in this thriller by two New York Times–bestselling authors. “An adrenaline-fueled, multilayered thriller that cuts right to the chase. . . . Constant action makes this a must read for military adventure fans.” —Publishers Weekly In the not-too-distant future, massive climate change has wracked the globe. China’s rice-growing regions have been devastated by typhoons, whiles its western breadbasket is suffering from three years of drought. Riots threaten to tear the country apart. With the old-guard Chinese government paralyzed by the crisis, a young, charismatic party leader steps to the fore. His solution to the unrest is a time-tested one—conquest of China’s neighbors. And after that, the world. Josh MacArthur, a mild-mannered American scientist studying climate change in northern Vietnam, is the only witness to a clever attempt by the Chinese to make it appear that Vietnam started the war. Escaping a massacre, he manages to gather critical evidence that could turn world opinion against China. Unfortunately, the Chinese learn of MacArthur’s survival, and of the information he carries. A former Ch’an fighting monk turned commando is sent to capture him. Mara Duncan, a CIA agent, is also on MacArthur’s trail. The American scientist has become the subject of a deadly race in the jungles of northern Vietnam, with that fate of the world in his hands. “The authors have done their homework, using clips from newspaper reports to heighten the realistic feel and producing a thriller that reads like an account of true events. Fans of military thrillers, especially Clancy’s, are the built-in audience for this one.” —Booklist
Author : Nate Silver
Publisher : Penguin
Page : 577 pages
File Size : 13,25 MB
Release : 2015-02-03
Category : Political Science
ISBN : 0143125087
"One of the more momentous books of the decade." —The New York Times Book Review Nate Silver built an innovative system for predicting baseball performance, predicted the 2008 election within a hair’s breadth, and became a national sensation as a blogger—all by the time he was thirty. He solidified his standing as the nation's foremost political forecaster with his near perfect prediction of the 2012 election. Silver is the founder and editor in chief of the website FiveThirtyEight. Drawing on his own groundbreaking work, Silver examines the world of prediction, investigating how we can distinguish a true signal from a universe of noisy data. Most predictions fail, often at great cost to society, because most of us have a poor understanding of probability and uncertainty. Both experts and laypeople mistake more confident predictions for more accurate ones. But overconfidence is often the reason for failure. If our appreciation of uncertainty improves, our predictions can get better too. This is the “prediction paradox”: The more humility we have about our ability to make predictions, the more successful we can be in planning for the future. In keeping with his own aim to seek truth from data, Silver visits the most successful forecasters in a range of areas, from hurricanes to baseball to global pandemics, from the poker table to the stock market, from Capitol Hill to the NBA. He explains and evaluates how these forecasters think and what bonds they share. What lies behind their success? Are they good—or just lucky? What patterns have they unraveled? And are their forecasts really right? He explores unanticipated commonalities and exposes unexpected juxtapositions. And sometimes, it is not so much how good a prediction is in an absolute sense that matters but how good it is relative to the competition. In other cases, prediction is still a very rudimentary—and dangerous—science. Silver observes that the most accurate forecasters tend to have a superior command of probability, and they tend to be both humble and hardworking. They distinguish the predictable from the unpredictable, and they notice a thousand little details that lead them closer to the truth. Because of their appreciation of probability, they can distinguish the signal from the noise. With everything from the health of the global economy to our ability to fight terrorism dependent on the quality of our predictions, Nate Silver’s insights are an essential read.
