Russian Tide


Book Description

Procter & Gamble, maker of Tide detergent and dozens of other leading household and personal products - Pampers, Crest, Pantene, Olay, to name a few - was one of the first and most successful Western companies to operate in Russia when it openedfor free-market business two decades ago. Here is the story of how P&G swept across the vast Russian landscape with its brands. How it achieved this success and the key factors that made it possible are a tribute to P&G's outstanding people and partners and a valuable lesson to any business involved in entering an emerging market today.




The Races of Russia


Book Description




The European War


Book Description










Rising Tide


Book Description

"For devotees of the submarine espionage stories in Blind Man's Bluff, Rising Tide tells the Soviet/Russian side of the most secretive operations of the Cold War. For the first time, seven Soviet admir"







Logics of War


Book Description

Most wars between countries end quickly and at relatively low cost. The few in which high-intensity fighting continues for years bring about a disproportionate amount of death and suffering. What separates these few unusually long and intense wars from the many conflicts that are far less destructive? In Logics of War, Alex Weisiger tests three explanations for a nation's decision to go to war and continue fighting regardless of the costs. He combines sharp statistical analysis of interstate wars over the past two centuries with nine narrative case studies. He examines both well-known conflicts like World War II and the Persian Gulf War, as well as unfamiliar ones such as the 1864-1870 Paraguayan War (or the War of the Triple Alliance), which proportionally caused more deaths than any other war in modern history. When leaders go to war expecting easy victory, events usually correct their misperceptions quickly and with fairly low casualties, thereby setting the stage for a negotiated agreement. A second explanation involves motives born of domestic politics; as war becomes more intense, however, leaders are increasingly constrained in their ability to continue the fighting. Particularly destructive wars instead arise from mistrust of an opponent's intentions. Countries that launch preventive wars to forestall expected decline tend to have particularly ambitious war aims that they hold to even when fighting goes poorly. Moreover, in some cases, their opponents interpret the preventive attack as evidence of a dispositional commitment to aggression, resulting in the rejection of any form of negotiation and a demand for unconditional surrender. Weisiger's treatment of a topic of central concern to scholars of major wars will also be read with great interest by military historians, political psychologists, and sociologists.




Literary Digest


Book Description