Entrepreneur RX


Book Description

THE PRESCRIPTION FOR ENTREPRENEURIAL SUCCESS Being a physician is challenging. So is starting your own business. In Entrepreneur Rx, physician and serial entrepreneur, Dr. John Shufeldt, shares time-tested insights and knowledge for building a thriving startup while maintaining your practice. From identifying winning business ideas to raising necessary capital, Dr. Shufeldt offers a comprehensive insider's view into strategies that have helped him develop and nurture a number of successful businesses (including two valued at more than $100 million). Just as important, Dr. Shufeldt doesn't pull any punches. He doesn't soft pedal the obstacles that can bring down even the best business ideas. He's candid about the mistakes and missteps he's made himself. But, in sharing both his successes and failures, he equips any budding physician/entrepreneur with a balanced, thorough understanding of what it takes to build a winner. Read and use the concepts discussed in this book to start your own entrepreneurial journey with the confidence and the necessary tools to create the business of your dreams!




Rx for Great Success


Book Description

Success does leave clues. Over the centuries, people have noticed certain qualities that successful people possess. Now here are proven success prescriptions to use for your ready reference.




Competitive Success


Book Description

Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement




Brand Plan Rx


Book Description

Healthcare and pharmaceutical marketing executives, professor Markus Saba and marketer Hilary Gentile, provide a step-by-step formula to uncover the unique needs that drive brand choice in the health and wellness industry.




Prescription for Excellence: Leadership Lessons for Creating a World Class Customer Experience from UCLA Health System


Book Description

THE #1 NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER! “Like any business, a hospital must be true to its core values in order to succeed. ‘Trickle-down values’ start at the top with the best leadership, so that all the stakeholders understand and carry out the institution’s mission. That is the gift that David F einberg has brought to U CLA. I am in awe of his management skills.” —Lynda Resnick, owner of Pom Wonderful, Fiji Water, Teleflora, and Wonderful Pistachios “With clear purpose, unwavering principles, and steadfast leadership, the people at UCLA have established a new bar, a compelling promise, for what healthcare can and should be.” —David M. Lawrence, M.D., former CEO, Kaiser Permanente “An absorbing and educational account of a large institution’s astonishing transformation. The strong, courageous, and focused leadership of David Feinberg and his outstanding team is evident on every page. A tremendous lesson for all large enterprises.” —William E. Simon, Jr., cochairman, William E. Simon & Sons “Most leadership authors describe how to apply common-sense principles. Michelli is a notable exception. He artfully describes the compelling, uncommon leadership practices that transformed UCLA Health System. The resulting lessons are plentiful and powerful for today’s business leader.” —Lee J. Colan, Ph.D., author of Sticking to It: The Art of Adherence About the Book: Joseph Michelli, author of The Starbucks Experience and The New Gold Standard, is among the world’s top authorities on the principles of creating an organizational culture dedicated to service excellence. In these bestselling books, he examines how leading service companies dominate their respective industries with innovative customerexperience strategies. Now, Michelli turns his attention to one of the most complex, controversial, and critical industries—healthcare. In Prescription for Excellence, Michelli provides an inside look at an organization that has become the envy of its industry—and explains how you can dominate your own industry by using the same approach. UCLA Health System is revered worldwide for its top-tier patient/customer care. Great physicians, nurses, researchers, and staff are only part of the equation; UCLA’s overall success is a result of organization-wide collaboration that is driven by leaders with a shared vision of unyielding excellence. Michelli breaks down UCLA’s approach into five simple principles: Commit to Care Leave No Room for Error Make the Best Better Create the Future Service Serves Us From administrative offices to operating rooms to research centers, continued adherence to these five principles has guided UCLA to financial strength, social significance, and sustainability. The best part is that these principles translate to any industry, so you, too, can achieve similar goals. Michelli gives you the tools to adapt UCLA’s ideas, systems, and leadership principles into your own best practices. Whether it is a healthcare organization, a financial institution, or a neighborhood hair salon, good business begins and ends with customer connection. When all workers in an organization focus on providing quality care for those they serve, success inevitably follows. Business is always personal; UCLA’s leadership ensures that this simple truth drives every UCLA employee, every day. Apply the lessons Michelli spells out in Prescription for Excellence to create a system that ensures that your people take business personally, day in and day out.




Home Businesses


Book Description




Making Medicines Affordable


Book Description

Thanks to remarkable advances in modern health care attributable to science, engineering, and medicine, it is now possible to cure or manage illnesses that were long deemed untreatable. At the same time, however, the United States is facing the vexing challenge of a seemingly uncontrolled rise in the cost of health care. Total medical expenditures are rapidly approaching 20 percent of the gross domestic product and are crowding out other priorities of national importance. The use of increasingly expensive prescription drugs is a significant part of this problem, making the cost of biopharmaceuticals a serious national concern with broad political implications. Especially with the highly visible and very large price increases for prescription drugs that have occurred in recent years, finding a way to make prescription medicinesâ€"and health care at largeâ€"more affordable for everyone has become a socioeconomic imperative. Affordability is a complex function of factors, including not just the prices of the drugs themselves, but also the details of an individual's insurance coverage and the number of medical conditions that an individual or family confronts. Therefore, any solution to the affordability issue will require considering all of these factors together. The current high and increasing costs of prescription drugsâ€"coupled with the broader trends in overall health care costsâ€"is unsustainable to society as a whole. Making Medicines Affordable examines patient access to affordable and effective therapies, with emphasis on drug pricing, inflation in the cost of drugs, and insurance design. This report explores structural and policy factors influencing drug pricing, drug access programs, the emerging role of comparative effectiveness assessments in payment policies, changing finances of medical practice with regard to drug costs and reimbursement, and measures to prevent drug shortages and foster continued innovation in drug development. It makes recommendations for policy actions that could address drug price trends, improve patient access to affordable and effective treatments, and encourage innovations that address significant needs in health care.




Conquer Fear!


Book Description

The biggest barrier that all sales distributors have to overcome is fear. Fear of rejection. Fear of making decisions. Fear of change. Fear of failure. And of course the big one – fear of success! It is this fear (and all of its cousins like worry, anxiety, and self-doubt) that paralyzes you and keeps you from higher levels of success. In this eBook, Lisa gives you a 3-Step Process that empowers you to overcome fear, reject rejection, and be free to get on with creating and achieving what you really want! Lisa will guide you in an understanding of why you do what you do and help you to break through these patterns of limitation. You will laugh (and be shocked) when you discover the hidden messages that your behavior is screaming out. Through personal stories and humor, Lisa reveals the most common ways that people's belief systems can actually repel success! Positive thinking by itself just isn't enough. This eBook will teach the steps to improve your results by developing an unstoppable belief system. In this powerful program, you will: Identify and overcome self-limiting beliefs Stop procrastination and self-sabotage Reject rejection with the L.O.A. (Law of Average) Break through negative programming NOW Raise your self-esteem and confidence level Create momentum to stay motivated Know what you REALLY want and become Unstoppable Master the “Power of 5” to Accomplish what you want with velocity Attract and sponsor more leaders The power in this eBook comes from blending the two disciplines of psychology and spirituality. By blending the head and heart aspects of motivation, you will master the strongest combination of handling rejection, conquering fear and become unstoppable!




Home Work


Book Description




A Prescription for Success in Pharmaceuticals: Transforming a Startup into a Profitable, Cash-Producing Enterprise


Book Description

Any legislative, regulatory or administrative action to correct the problem of increasing prices should be based upon a thorough understanding of the forces at play in the market and the interests of each class of trade in the drug manufacturing and distribution system. This book describes the complexities of the market for branded and generic drugs. An attempt to reduce FDA requirements to increase the number of generic competitors may endanger public health without resulting in a decrease in prices to end consumers. This book outlines some of the critical issues facing the healthcare industry today, in addition to providing a detailed blueprint for all aspects of running a successful pharmaceutical company. Executives and professionals in the pharmaceutical industry and other manufacturing based companies will benefit from Dr. Levitt's insights acquired over 50 years that enabled him to transform a small, unprofitable pharmaceutical company into a multi-billion-dollar global entity.