Author : Bryan Foster
Publisher : School Marketing e-Handbook
Page : 173 pages
File Size : 43,17 MB
Release : 2008
Category : Schools
ISBN : 0646486195
"Marketing a school suggestions, from the marketing outcomes and skills gained, through many years at the schoolface, by an assistant principal / school marketing coordinator."--Provided by publisher.
Author :
Publisher : Elsevier
Page : 632 pages
File Size : 18,72 MB
Release : 2019-09-19
Category : Business & Economics
ISBN : 0444637656
Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing Designed for economists already convinced of the benefits of applying economics tools to marketing Written for those who wish to become quickly acquainted with the integration of marketing and economics
Author : Teresa Swartz
Publisher : SAGE
Page : 538 pages
File Size : 48,27 MB
Release : 2000
Category : Business & Economics
ISBN : 9780761916123
This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'
Author : Johanna M. Lockhart
Publisher : R&L Education
Page : 266 pages
File Size : 36,3 MB
Release : 2010-12-16
Category : Education
ISBN : 1607097702
Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and school districts need an effective marketing program. However, even school and district administrators who recognize the importance of marketing often feel unprepared to initiate and maintain a strategic marketing effort. How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising. Although written for public school administrators, the book is equally applicable to private and charter schools.
Author : Bryan Foster
Publisher : School Marketing e-Handbook
Page : 201 pages
File Size : 48,47 MB
Release : 2009
Category : Business & Economics
ISBN : 0980610710
"Marketing a school suggestions, from the marketing outcomes and skills gained, through many years at the schoolface, by an assistant principal / school marketing coordinator."--Provided by publisher.
Author : Barton A Weitz
Publisher : SAGE
Page : 618 pages
File Size : 17,55 MB
Release : 2006-08-11
Category : Business & Economics
ISBN : 9781412921206
The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Author : Rick Cowan
Publisher : National Assn of Independent
Page : 141 pages
File Size : 49,82 MB
Release : 1991-01-01
Category : Private schools
ISBN : 9780934338752
Suggestions for marketing independent schools are presented in this handbook, which revolves around the basic marketing model of defining mission/strategy, using the "5 P's" (product/services, price, place, production/delivery, promotion) and monitoring. Chapters by 18 contributors offer information on the following topics: basic marketing theory, morality in marketing, using marketing research, face-to-face marketing, putting life into admission publications, managing institutional identity, public relations, targeting print advertising, audiovisual marketing, information systems and enrollment management, the roles of the trustee and teachers in marketing, working with a marketing consultant, multicultural marketing, and understanding the international market. Appendices contain summaries of extensive marketing research conducted by the National Association of Individual Schools (NAIS). (LMI)
Author : Ralph Cochran
Publisher : Createspace Independent Publishing Platform
Page : 40 pages
File Size : 38,49 MB
Release : 2017-06-10
Category :
ISBN : 9781547283347
Learn how implementing an inbound marketing strategy could increase enrollment at your private school. This helpful book is filled with tips and strategies you need to effectively market your school and attract the right students!
Author : Clarke Caywood
Publisher : McGraw Hill Professional
Page : 612 pages
File Size : 46,80 MB
Release : 1997-05
Category : Business & Economics
ISBN : 9780786311316
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!
Author : Robert Simerly
Publisher : Jossey-Bass
Page : 748 pages
File Size : 46,4 MB
Release : 1989-04-05
Category : Business & Economics
ISBN :
This book brings together original chapters from leading scholars and practitioners to provide comprehensive guidance for effectively marketing continuing education programs and courses.
