Citizen Scientists


Book Description

Shows young readers how a citizen scientist learns about butterflies, birds, frogs, and ladybugs.




Stick with It


Book Description

#1 Wall Street Journal Bestseller An award-winning psychologist and director of the UCLA Center for Digital Behavior shows everyone how to make real, lasting change in their lives in this exciting work of popular psychology that goes beyond The Power of Habit with science and practical strategies that can alter their problem behaviors—forever. Whether it’s absent-minded mistakes at work, a weakness for junk food, a smart phone addiction, or a lack of exercise, everyone has some bad habit or behavior that they’d like to change. But wanting to change and actually doing it—and sticking with it—are two very different things. Dr. Sean Young, an authoritative new voice in the field of behavioral science, knows a great deal about our habits—how we make them and how we can break them. Stick with It is his fascinating look at the science of behavior, filled with crucial knowledge and practical advice to help everyone successfully alter their actions and improve their lives. As Dr. Young explains, you don’t change behavior by changing the person, you do it by changing the process. Drawing on his own scientific research and that of other leading experts in the field, he explains why change can be difficult and identifies the crucial forces that combine to make transformation permanent, from the right way to create new habits to how to harness emotional meaning to motivate change. He also helps us understand how the mind often interferes with creating lasting change and how we can outsmart it, including using "neurohacks" to shortcut the brain’s counterproductive instincts. In addition he provides a powerful corrective to the decades old science of habits, offering a next generation discussion of how habits can change behavior with the right approach. Packed with pragmatic exercises and stories of real people who have used them successfully, Stick with It shows that it is possible to control spending, stick to a diet, become more social, exercise regularly, stop compulsively checking e-mail, and overcome problem behaviors—forever.




Scientifically Speaking


Book Description

***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE*** Now more than ever, the scientific and medical community is under the microscope and in front of the media. Science matters, and in a post-truth world it’s more important than ever for scientists and physicians to be heard. But there’s a challenge. To get people to listen, you can’t communicate in writing alone anymore. You need to speak up and be seen - on stage, online, and on camera. To do this well you need to master the art of influential speaking, which is something you weren’t taught at university or medical school. This book teaches you how to become a compelling scientific speaker so that you can put your message across with confidence and clarity, both online and in person. It’s written by a speaking coach with 25 years of experience in science communications. Part One shows how speaking can help you to win the war of attention, benefiting both your field and your career. Part Two explains how to craft your scientific message in a way that connects with your audience and achieves your goal. Including how to be memorable, handle the Q&A, and communicate risk. Part Three gives you a tool kit for speaking with energy and conviction in all types of situations. These include virtual channels, which are particularly important in the post-COVID era. Jo Browning is the Founder and Managing Director of Filshie Browning Associates, and its Principle Consultant. She has 25 years of experience in verbal communication skills, and helps scientists and physicians to improve their content, competence, and confidence, so that they can communicate with impact and authority. This enables them to enhance their reputations and build more effective relationships with both their peers and others.




All These Worlds Are Yours


Book Description

An astronomer explores the science of astrobiology in this “serious but accessible examination of the prospects for finding life elsewhere in the universe” (Sean Carroll, author of The Big Picture). Describing the most recent discoveries made with space exploration technology, including the Kepler space telescope, the Mars Curiosity rover, and the New Horizons probe, astronomer Jon Willis asks readers to consider five possible scenarios for finding extraterrestrial life. He reviews what we know and don’t know about the life-sustaining potential of Mars’s subsoil ice and the water-ice moons Europa and Enceladus. He also looks at Saturn’s moon Titan through the lens of our own planet’s ancient past. In this concise yet far-reaching volume, Willis even looks beyond our solar system, investigating the top candidates for a “second Earth” in a myriad of exoplanets. “Through humorous, concise, accessible writing, Willis eloquently presents the growing—though still circumstantial—evidence that we are not alone."—Publishers Weekly (starred review)




The Scientist’s Guide to Writing, 2nd Edition


Book Description

"This is a new edition of The Scientists Guide to Writing, published in 2016. As a reminder the book provided practical advice on writing, covering topics including how to generate and maintain writing momentum, tips on structuring a scientific paper, revising a first draft, handling citations, responding to peer reviews, and managing coauthorships, among other topics. For the 2nd edtition, Heard has made several changes, specifically: - expanding the chapter on writing in English for non-native speakers - adding two chapters: one on efficient and effective reading and one on selecting the right journal and how to use preprint sites. - doubled the number of exercises - various other add-ons to existing chapters, including information on reporting statistical results, handling disagreement among peer reviewers, and managing co-authorships"--




Championing Science


Book Description

Championing Science shows scientists how to persuasively communicate complex scientific ideas to decision makers in government, industry, and education. This comprehensive guide provides real-world strategies to help scientists develop the essential communication, influence, and relationship-building skills needed to motivate nonexperts to understand and support their science. Instruction, interviews, and examples demonstrate how inspiring decision makers to act requires scientists to extract the essence of their work, craft clear messages, simplify visuals, bridge paradigm gaps, and tell compelling narratives. The authors bring these principles to life in the accounts of science champions such as Robert Millikan, Vannevar Bush, scientists at Caltech and MIT, and others. With Championing Science, scientists will learn how to use these vital skills to make an impact.







Quantum Psychics - Scientifically Understand, Control and Enhance Your Psychic Ability


Book Description

This groundbreaking book, written by Metaphysicist and Bestselling Author Dr. Theresa M. Kelly utilizes an extensive list of scientific studies and laws to reveal how the laws of physics do not have to be rewritten to explain how psychic abilities work. The author exposes that psychic abilities are possible due to wirelessly transmitted data and commands weakly emitted through the mind and bodies own natural electromagnetic radiation. She also exposes that psychokinesis is possible by means of coupling and critically tuned frequencies operating in the electromagnetic near-field. The book includes several exercises and techniques enabling the reader to learn how to control and enhance their psychic or psychokinetic abilities including using scientific and safe means of enhancement. With over fourteen years of hands on experience in her field, Dr. Theresa M. Kelly bridges the gap between physics and metaphysics in a manner both easily comprehendible to the layperson, and easily appreciated by professionals.




Stick with It


Book Description

We all have bad habits - whether it's a weakness for junk food, a smartphone addiction or a lack of exercise. But change is hard. Forty percent of dieters quit within a week. Eighty percent of New Year's resolutions don't last beyond January. How can we kick bad habits - and stick with it? According to psychologist and behaviour researcher Dr Sean Young, the answer is to stop trying to change the person, and instead change the process. In Stick With It, Dr Young draws on his own research and that of other leading experts to explain how the mind often interferes with breaking bad habits, and how we can outsmart it, increasing the likelihood of lasting change by 300%. Packed with practical exercises and real-life case studies, Stick With It shows that it is possible to control spending, stick to a diet, exercise regularly and overcome problem behaviours - forever.




The Science of Storytelling


Book Description

The compelling, groundbreaking guide to creative writing that reveals how the brain responds to storytelling Stories shape who we are. They drive us to act out our dreams and ambitions and mold our beliefs. Storytelling is an essential part of what makes us human. So, how do master storytellers compel us? In The Science of Storytelling, award-winning writer and acclaimed teacher of creative writing Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can write better stories, revealing, among other things, how storytellers—and also our brains—create worlds by being attuned to moments of unexpected change. Will Storr’s superbly chosen examples range from Harry Potter to Jane Austen to Alice Walker, Greek drama to Russian novels to Native American folk tales, King Lear to Breaking Bad to children’s stories. With sections such as “The Dramatic Question,” “Creating a World,” and “Plot, Endings, and Meaning,” as well as a practical, step-by-step appendix dedicated to “The Sacred Flaw Approach,” The Science of Storytelling reveals just what makes stories work, placing it alongside such creative writing classics as John Yorke’s Into the Woods: A Five-Act Journey into Story and Lajos Egri’s The Art of Dramatic Writing. Enlightening and empowering, The Science of Storytelling is destined to become an invaluable resource for writers of all stripes, whether novelist, screenwriter, playwright, or writer of creative or traditional nonfiction.