Screening Culture, Viewing Politics


Book Description

An ethnography of urban women television viewers in India, and their reception of particular shows, especially in relation to issues of gender and nation.




Screening Culture, Viewing Politics


Book Description

In Screening Culture, Viewing Politics Purnima Mankekar presents a cutting-edge ethnography of television-viewing in India. With a focus on the responses of upwardly-mobile, yet lower-to-middle class urban women to state-sponsored entertainment serials, Mankekar demonstrates how television in India has profoundly shaped women's place in the family, community, and nation, and the crucial role it has played in the realignment of class, caste, consumption, religion, and politics.




Unsettling India


Book Description

In Unsettling India, Purnima Mankekar offers a new understanding of the affective and temporal dimensions of how India and “Indianness,” as objects of knowledge production and mediation, circulate through transnational public cultures. Based on over a decade of ethnographic fieldwork in New Delhi and the San Francisco Bay Area, Mankekar tracks the sense of unsettlement experienced by her informants in both places, disrupting binary conceptions of homeland and diaspora, and the national and transnational. She examines Bollywood films, Hindi TV shows, advertisements, and such commodities as Indian groceries as interconnected nodes in the circulation of transnational public cultures that continually reconfigure affective connections to India and what it means to be Indian, both within the country and outside. Drawing on media and cultural studies, feminist anthropology, and Asian/Asian American studies, this book deploys unsettlement as an analytic to trace modes of belonging and not-belonging.




The Already Dead


Book Description

This book considers how a culture of crisis management&—what Cazdyn calls "the new chronic"&— has come to dominate all aspects of contemporary life, from biomedicine to economics to politics. Drawing from his own experiences battling leukemia and the subsequent effects of his illness on the process of becoming a Canadian citizen, Cazdyn unravels the logic of the new chronic where people find themselves suspended in a space between life and death.




Fictional television and American politics


Book Description

This book explores the relationship between fictional television and American world politics in the period from 9/11 through to the presidency of Donald J. Trump. This period comprises a second golden age for fictional TV. The book therefore explores some of the best TV of all time across two decades of heightened political controversy.




Screening Enlightenment


Book Description

Shows how the US's expansive attempt at cultural globalization helped transform Japan into one of Hollywood's key markets. He also demonstrates the prominent role American cinema played in the political reeducation and reorientation of the Japanese.




Screening Nature


Book Description

Environmentalism and ecology are areas of rapid growth in academia and society at large. Screening Nature is the first comprehensive work that groups together the wide range of concerns in the field of cinema and the environment, and what could be termed “posthuman cinema.” It comprises key readings that highlight the centrality of nature and nonhuman animals to the cinematic medium, and to the language and institution of film. The book offers a fresh and timely intervention into contemporary film theory through a focus on the nonhuman environment as principal register in many filmic texts. Screening Nature offers an extensive resource for teachers, undergraduate students, and more advanced scholars on the intersections between the natural world and the worlds of film. It emphasizes the cross-cultural and geographically diverse relevance of the topic of cinema ecology.




Performative Politics and the Cultures of Hinduism


Book Description

Performative Politics and the Cultures of Hinduismfocuses on one of the major festivals of western India, the Ganapati Utsava, dedicated to the elephant-headed god. Raminder Kaur uses this occasion as the central anthropological and historiographical site within which to examine the dynamic relationship between spectacle, religion and nationalist politics. In contemporary India, this kaleidoscopic event is of interest to various bodies, including political parties such as the Shiv Sena, the BJP and the Congress, media conglomerates which sponsor competitions associated with religious rituals and the police and regulating organizations of the state which strive to keep religious festivity 'clean' of criminality and excessive political manipulation. At the level of community life and everyday bhakti (religious devotion), Kaur shows that the audiovisual aspects of the festival are today crucial to its enduring appeal among large sectors of urban India's populace. Deploying a single major cultural and religious event to study the variety and cultures of contemporary Hinduism and their complex histories, this book is an outstanding work that will interest every serious student of Indian politics, cultural history and anthropology.




Mobile Cultures


Book Description

Mobile Cultures provides much-needed, empirically grounded studies of the connections between new media technologies, the globalization of sexual cultures, and the rise of queer Asia. The availability and use of new media—fax machines, mobile phones, the Internet, electronic message boards, pagers, and global television—have grown exponentially in Asia over the past decade. This explosion of information technology has sparked a revolution, transforming lives and lifestyles, enabling the creation of communities and the expression of sexual identities in a region notorious for the regulation of both information and sexual conduct. Whether looking at the hanging of toy cartoon characters like “Hello Kitty” from mobile phones to signify queer identity in Japan or at the development of queer identities in Indonesia or Singapore, the essays collected here emphasize the enormous variance in the appeal and uses of new media from one locale to another. Scholars, artists, and activists from a range of countries, the contributors chronicle the different ways new media galvanize Asian queer communities in Taiwan, South Korea, Japan, Indonesia, Thailand, Malaysia, India, and around the world. They consider phenomena such as the uses of the Internet among gay, lesbian, or queer individuals in Taiwan and South Korea; the international popularization of Japanese queer pop culture products such as Yaoi manga; and a Thai website’s reading of a scientific tract on gay genetics in light of Buddhist beliefs. Essays also explore the politically subversive possibilities opened up by the proliferation of media technologies, examining, for instance, the use of Cyberjaya—Malaysia’s government-backed online portal—to form online communities in the face of strict antigay laws. Contributors. Chris Berry, Tom Boellstorff, Larissa Hjorth, Katrien Jacobs, Olivia Khoo, Fran Martin, Mark McLelland, David Mullaly, Baden Offord, Sandip Roy, Veruska Sabucco, Audrey Yue




Shoveling Smoke


Book Description

A leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the KamaSutra condom brand. Another agency struggles to reconcile the global ambitions of a cellular-phone service provider with the ambivalently local connotations of the client’s corporate brand. When the dream of the 250 million-strong “Indian middle class” goes sour, Indian advertising and marketing professionals search for new ways to market “the Indian consumer”—now with added cultural difference—to multinational clients. An examination of the complex cultural politics of mass consumerism in a globalized marketplace, Shoveling Smoke is a pathbreaking and detailed ethnography of the contemporary Indian advertising industry. It is also a critical and innovative intervention into current theoretical debates on the intersection of consumerist globalization, aesthetic politics, and visual culture. William Mazzarella traces the rise in India during the 1980s of mass consumption as a self-consciously sensuous challenge to the austerities of state-led developmentalism. He shows how the decisive opening of Indian markets to foreign brands in the 1990s refigured established models of the relationship between the local and the global and, ironically, turned advertising professionals into custodians of cultural integrity.