Secret Science: The Amazing World Beyond Your Eyes


Book Description

A brand-new book from the UK and Ireland's best-loved comedian, Dara O Briain! So you think everyday life is boring?! WHAT?! Hoo-ee, are you wrong! No, seriously. There's so much EXTRAORDINARY science going on right from the minute you wake up to when you go to sleep. Actually, while you're asleep, too. Science is a non-stop EVERYWHERE, everything adventure with some incredibly cool stuff going on, too. You've got your incredible brain, which has worked out how to read these words and make playing a video game feel as EXCITING as real life; you've got aeroplanes that can somehow get from the ground into the sky with all those people AND their luggage on board; you've got electricity and artificial intelligence and GPS and buses coming in threes (that's science too) and LOADS more. In Secret Science, Dara O Briain takes you on a journey from the comfort of your favourite chair to the incredible science behind your everyday life and on into the future!




Beyond the Sky: You and the Universe


Book Description

So you want to go into space? WHY?! (No, really - it's sort of a terrible idea. We humans are perfectly designed for life on Earth. We can walk around, breathe, drink water, eat vegetables, read books, not get poisoned or crushed to death when we go outside - it's lovely right where we are.) Not convinced? GOOD! People have been dreaming about space travel for centuries - there's something amazing about the idea of leaving our planet behind and setting out to explore the Universe - there's so much we still don't know. UK and Ireland's best-loved comedian Dara ” Briain takes you on a journey from the safety of your comfiest chair to the furthest reaches of space (and beyond!)




Is There Anybody Out There?


Book Description

Science fiction meets science fact in this brand new hilarious book from one of the UK and Ireland’s best-loved comedians. Genuinely qualified space expert, Dara O Briain, is here with all the answers to help you sort your Area 51s from your messages from Mars. Includes: • how life begins in the first place • how Earth was created • whether aliens might exist elsewhere in the Solar System • the search for other planets like our own • how we could possibly ever get there and . . . • would we really meet aliens? Alongside this runs the hilarious, but not very true story of Carl and his cat, Clive, who will join you on the journey of the book to help take you from novice alien-hunter to bona-fide space expert, with a brilliant final twist! So, is there anybody out there? NO. (Well, maybe.) And do aliens really exist? Probably. (Possibly.)




An Immense World


Book Description

NEW YORK TIMES BESTSELLER • A “thrilling” (The New York Times), “dazzling” (The Wall Street Journal) tour of the radically different ways that animals perceive the world that will fill you with wonder and forever alter your perspective, by Pulitzer Prize–winning science journalist Ed Yong “One of this year’s finest works of narrative nonfiction.”—Oprah Daily ONE OF THE TEN BEST BOOKS OF THE YEAR: The Wall Street Journal, The New York Times, Time, People, The Philadelphia Inquirer, Slate, Reader’s Digest, Chicago Public Library, Outside, Publishers Weekly, BookPage ONE OF THE BEST BOOKS OF THE YEAR: Oprah Daily, The New Yorker, The Washington Post, The Guardian, The Economist, Smithsonian Magazine, Prospect (UK), Globe & Mail, Esquire, Mental Floss, Marginalian, She Reads, Kirkus Reviews, Library Journal The Earth teems with sights and textures, sounds and vibrations, smells and tastes, electric and magnetic fields. But every kind of animal, including humans, is enclosed within its own unique sensory bubble, perceiving but a tiny sliver of our immense world. In An Immense World, Ed Yong coaxes us beyond the confines of our own senses, allowing us to perceive the skeins of scent, waves of electromagnetism, and pulses of pressure that surround us. We encounter beetles that are drawn to fires, turtles that can track the Earth’s magnetic fields, fish that fill rivers with electrical messages, and even humans who wield sonar like bats. We discover that a crocodile’s scaly face is as sensitive as a lover’s fingertips, that the eyes of a giant squid evolved to see sparkling whales, that plants thrum with the inaudible songs of courting bugs, and that even simple scallops have complex vision. We learn what bees see in flowers, what songbirds hear in their tunes, and what dogs smell on the street. We listen to stories of pivotal discoveries in the field, while looking ahead at the many mysteries that remain unsolved. Funny, rigorous, and suffused with the joy of discovery, An Immense World takes us on what Marcel Proust called “the only true voyage . . . not to visit strange lands, but to possess other eyes.” WINNER OF THE ANDREW CARNEGIE MEDAL • FINALIST FOR THE KIRKUS PRIZE • FINALIST FOR THE NATIONAL BOOK CRITICS CIRCLE AWARD • LONGLISTED FOR THE PEN/E.O. WILSON AWARD




The Secret Science of Superheroes


Book Description

Ever wondered what a superhero eats for breakfast? Do they need a special diet to feed their superpowers? The odd metabolisms of superheroes must mean they have strange dietary needs, from the high calorie diets to fuel flaming bodies and super speeds, to not so obvious requirements for vitamins and minerals. The Secret Science of Superheroes looks at the underpinning chemistry, physics and biology needed for their superpowers. Individual chapters look at synthesising elements on demand, genetic evolution and what superhero suits could be made of. By exploring these topics, the book introduces a wide range of scientific concepts, from protein chemistry to particle physics for a general scientifically interested audience. With contributions from leading science communicators the book hopes to answer some of these important questions rather than debunk or pick holes in the science of superheroes.




Brain-fizzing Facts


Book Description

Why is your elbow called your funny bone? How could you escape the grip of a crocodile's jaw? Which animal can breathe through its bottom? And how do these things all link together? This brilliant book will have eyebrows raised and jaws dropping as it uncovers the amazing scientific explanations behind all sorts of questions that can pop into our heads. Can an egg bounce? How can a giraffe's ridiculously long neck contain the same number of bones as a human's? How much does the Internet weigh? Written by science superstar and STEM Ambassador Dr Emily Grossman, this book will answer all science questions you may or may not have wondered about. Each section in the book is linked to the one before it, creating a fantastically interactive structure, where a question answered brings up new curiosities and surprises. This is the perfect book for children who love learning about science or who need an extra nudge when it comes to STEM subjects. After all, who wouldn't want to find out how a hippo can use its own sweat as sunscreen?! This book has been shortlisted for the Teach Primary Book Awards 2020.




Brand Sense


Book Description

The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.




Seveneves


Book Description

From the #1 New York Times bestselling author of Anathem, Reamde, and Cryptonomicon comes an exciting and thought-provoking science fiction epic—a grand story of annihilation and survival spanning five thousand years. What would happen if the world were ending? A catastrophic event renders the earth a ticking time bomb. In a feverish race against the inevitable, nations around the globe band together to devise an ambitious plan to ensure the survival of humanity far beyond our atmosphere, in outer space. But the complexities and unpredictability of human nature coupled with unforeseen challenges and dangers threaten the intrepid pioneers, until only a handful of survivors remain . . . Five thousand years later, their progeny—seven distinct races now three billion strong—embark on yet another audacious journey into the unknown . . . to an alien world utterly transformed by cataclysm and time: Earth. A writer of dazzling genius and imaginative vision, Neal Stephenson combines science, philosophy, technology, psychology, and literature in a magnificent work of speculative fiction that offers a portrait of a future that is both extraordinary and eerily recognizable. As he did in Anathem, Cryptonomicon, the Baroque Cycle, and Reamde, Stephenson explores some of our biggest ideas and perplexing challenges in a breathtaking saga that is daring, engrossing, and altogether brilliant.




The Secret Life of Secrets


Book Description

'If you've ever wondered why we keep secrets and what motivates us to spill them, look no further' Adam Grant, #1 New York Times bestselling author of Think AgainAn eye-opening look at why we keep the secrets we keep, how to better understand and cope with them, and when (and how) we should bring them to light.Think of a secret that you're keeping from others. It shouldn't take long. Psychologist Michael Slepian finds that, on average, we are keeping as many as thirteen secrets at any given time. His research, involving more than 50,000 participants from around the world, shows that we most frequently keep secrets about lies we've told, ambitions, addictions, mental health challenges, hidden relationships and financial struggles.Our secrets can weigh heavily upon us. Yet the burden of secrecy rarely stems from the work it takes to keep a secret hidden. Rather, the weight of our secrets comes from carrying them alone. Whether we are motivated to protect our reputation, a relationship, a loved one's feelings, or some personal or professional goal, one thing is clear: holding back some part of our inner world is often lonely and isolating. But it doesn't have to be. Filled with fresh insight into one of the most universal - yet least understood - aspects of human behaviour, The Secret Life of Secrets sheds fascinating new light on questions like: At what age do children develop the cognitive capacity for secrecy? Do all secrets come with the same mental load? How can we reconcile our secrets with our human desires to relate, connect and be known? When should we confess and to whom? And can keeping certain types of secrets actually enhance our well-being? Drawing on over a decade of original research, this book reveals the surprising ways in which secrets pervade our lives, and offers science-based strategies that make them easier to live with. The result is a rare window into the inner workings of our minds, our relationships and our sense of who we are.




Secret Science and the Secret Space Program


Book Description

There are areas of science that are off limits to the public and are not taught in our universities. The science and technology of anti-gravity and extracting energy from space itself was developed in the late 19th and early 20th century by scientists and experimenters like John Worrell Keely, Nicola Tesla, and Thomas Townsend Brown. But today, this science is purposely overlooked and regulated to the world of "Black Projects." The publicly acknowledged space program is but a "smoke screen" to hide a secret space program, overseen by NSA, the CIA and a secret branch of the U.N., that is so secret that even some U.S. Presidents and Congressional oversight committees are not even aware of it. Secret Science and the Secret Space Program will document and provide an in depth look at this secret science and technology and the secret space program that has already colonized Mars, built bases on our Moon and other planet's moons and given us the ability to travel to the stars. "Black" science is so far ahead of acknowledged science that this book will seem like science fiction to many who read it.