Author : Dave Lakhani
Publisher : Wiley
Page : 176 pages
File Size : 29,21 MB
Release : 2008-07-14
Category : Business & Economics
ISBN : 0470282096
Book Description
If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.