Selling Pharmaceuticals-A Love Affair


Book Description

This book is called A Love Affair basically for two reasons. The first is that I love medical representatives and wish to empower them to lead fruitful satisfying lives. I have myself worked for seventeen years as a medical representative. This book is the labour of Love and tribute for the medical representatives with whom I have been associated for thirty one years of my life. While rewriting the book for the second time I realised and was amazed by the similarity in the way that a sales persons job must be perused and in the way a young man woos his lady love to persuade her to marry him. In fact the similarities were so wide that the book demanded to be written as A Love Affair. This rewriting of the book made it suitable for all Sales People in addition to the medical representatives, hence the title. The second reason for calling it A Love Affair is the way that the book is written. All the aspects discussed here may be closely related to A Love Affair. Similarities occur that make the understanding of the sales process at once easy and interesting.




Hard Sell


Book Description

Jamie Reidy is the guy who's been there, done that, and walked away with the insider stories. Inside Hard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS, you'll find yourself rooting for Reidy and shocked by the realities of the world that paid his salary. This comedic expose traces Reidy's experiences from Pfizer training to life as the "V-Man," when Reidy became Pfizer's number-one drug rep during the Viagra craze. With equal parts self-confidence and self-mockery, Reidy takes the reader on a hilarious romp through pharma-culture while revealing the controversial side of the drug industry. From viewing a circumcision to gaining a doctor's rapport to providing insight on why doctors choose to prescribe Drug X over Drug Y, and from how to bargain "sigs" and "scripts" to why the Viagra pill is shaped as a diamond, Reidy discloses everything. A witty, behind-the-scenes look at an industry that touches everyone in America with a prescription, Hard Sell uncovers truths about the pharmaceutical industry you'd rather not know and practices you'd like to believe weren't employed. Hard Sell has been adapted into a major motion picture starring Jake Gyllenhaal and Anne Hathaway.




Selling Sickness


Book Description

In this hard-hitting indictment of the pharmaceutical industry, Ray Moynihan and Allan Cassels show how drug companies are systematically using their dominating influence in the world of medical science, drug companies are working to widen the very boundaries that define illness. Mild problems are redefined as serious illness, and common complaints are labeled as medical conditions requiring drug treatments. Runny noses are now allergic rhinitis, PMS has become a psychiatric disorder, and hyperactive children have ADD. Selling Sickness reveals how expanding the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits, in turn threatening to bankrupt national healthcare systems all over the world. This Canadian edition includes an introduction placing the issue in a Canadian context and describing why Canadians should be concerned about the problem.







I Won't Grow Up!


Book Description

A film archetype as old as film itself, the man-child has been an enduring comedy subject. Classics as diverse as Hail the Conquering Hero (1944) and The Apartment (1960) have used the immature male to drive plots and press the importance of growing up. But he was not born fully formed--it took the shifting social norms of decades to mold the atrocious behavior of the puerile buffoon we know today. The man-child has come under scrutiny in recent years. Prominent writers, including David Denby and A.O. Scott, have criticized the modern comedian behaving in shamelessly childish ways. This book provides a comprehensive examination of the character of the man-child, from Andre Deed, who debuted on screen in 1901, to Seth Rogen. The author discusses changing cultural attitudes about maturity, what it means to be an adult, what it means to be a child and how those things are becoming increasingly confused.













Western Druggist


Book Description




To Tell a Black Story of Miami


Book Description

How portrayals of anti-Blackness in literature and film challenge myths about South Florida history and culture In this book, Tatiana McInnis examines literary and cultural representations of Miami alongside the city’s material realities to challenge the image of South Florida as a diverse cosmopolitan paradise. McInnis discusses how this favorable “melting pot” narrative depends on the obfuscation of racialized violence against people of African descent.  Analyzing novels, short stories, and memoirs by Edwidge Danticat, M.J. Fievre, Carlos Moore, Carlos Eire, Patricia Stephens Due, and Tananarive Due, as well as films such as Dawg Fight and Moonlight, McInnis demonstrates how these creations push back against erasure by representing the experiences of Black Americans and immigrants from Caribbean nations. McInnis considers portrayals of state-sanctioned oppression, residential segregation, violent detention of emigres, and increasing wealth gaps and concludes that celebrations of Miami’s diversity disguise the pervasive, adaptive nature of white supremacy and anti-Blackness.  To Tell a Black Story of Miami offers a model of how to use literature as a primary archive in urban studies. It draws attention to the similarities and divergences between Miami’s Black diasporic communities, a historically underrepresented demographic in popular and scholarly awareness of the city. Increasing understanding of Miami’s political, social, and economic inequities, this book brings greater nuance to traditional narratives of exceptionalism in cities and regions.  Publication of this work made possible by a Sustaining the Humanities through the American Rescue Plan grant from the National Endowment for the Humanities.